On Sundays I like to provide some entertaining reading, and I have just found out about a free report Alvin Phang has written about the lack of value he received as an advertiser buying a review from John Chow.
I wrote a review for Alvin a couple of months back.
Now if you read recently Maki’s article on how to get traffic from popular blogs, Maki’s 10th point was donations and tips.
In many ways buying reviews can break the ice for further coverage. I have seen John Chow link through to blogs who had purchased a review from him in the past without further payment.
At the same time I spent some time giving Alvin quite a few tips that will help him, and I am always likely to help him in the future because I know how serious he is, and the content he is producing is very useful.
Anyway Alvin has created a very informative free report on the traffic he received from a John Chow review, how that traffic interacted with his site (he provides heatmaps) and how many sales that traffic converted into.
Now I am not going to say that all reviews on John Chow are going to perform badly. I have heard of people getting extremely good returns for their money.
I think in some ways a lot depends on the content, and how it relates to John’s audience, and also how the product relates to John himself.
I have seen Alvin do a lot of very smart things with his internet marketing, and he documents his experiments extremely well.
One thing I discussed with Alvin were updates to his Ebook over time, and since launch it is already up to version 1.3
It is an ebook that is hard for me to review because reading it I learnt very little. That being said it was one of the few ebooks about blogging which didn’t contain material I strongly disagree with. I have point blank refused to even mention a number of similar products because I didn’t find the material to be trustworthy, or strongly disagreed with some of the advice given.