Sometimes I really hate timezones, especially when a company I closely follow (and even take a couple of punches for) makes an announcement.
Fittingly I think Colleen should have the first link, she has been a postie for a long time, is a top earner, and has been taking an equal amount of punches being on the firing line.
Colleen highlights the fact that PayPerPost have been planning to have a new domain for their Argus platform for some time, and it is only logical that Argus is not housed under the PayPerPost moniker, because PayPerPost will only be one of many services provided.
People who actually monitor the PayPerPost blog of course knew this was coming a month ago.
Dan, an investor in PayPerPost… well now the parent company Izea, seems happy about how money is being spent.
That is important, I am sure the Izea.com domain name cost a lot more than $9 from GoDaddy.
Here is a link to the official Izea Press release on the new corporate entity.
Mixed Reactions To Izea & PayPerPost
As always with anything related to PayPerPost, there is a lot of controversy, and mixed reaction. I have covered the more positive stuff so far, so what follows is the more neutral or negative opinion.
Translation: Tedâ€™s company is interesting to watch cause he pisses off lots of A listers but Iâ€™m still not sure heâ€™s really going to build something disruptive. A company doesnâ€™t change its name if itâ€™s loved.
Ted Murphey responds in the comments
With over 80,000 bloggers and 11,000 advertisers (including Fortune 500 companies) in our family changing the name of the parent company was a difficult decision. While we may not be loved by all A-Listers, I do feel we have a strong connection with the bloggers we serve. The name change may be hard for some of our long term supporters, but this is the right thing long term. PayPerPost.com will remain our flagship product, it just wonâ€™t be the name of the parent organization.
The name change itself is by no means disruptive, however it does provide a framework that will allow us to innovate by offering new services that donâ€™t necessarily belong under the PayPerPost brand.
I do believe that when it launched PPP was a disruptor. I think our newest innovation (codenamed Argus) will achieve much of the same success when it is released to the public.
Tanya : The name itself is too limiting. The name PayPerPost clearly described the business when we started but confines us long term. I am not saying PPP doesnâ€™t have a negative connotation for some bloggers, but that is not the driver behind this change. Were it the driver we would change PayPerPost.com to Izea.com and that is not the case. PayPerPost.com will continue to operate as it is under the IZEA umbrella.
Read/Write Web – The Pot Calling The Kettle Black
For a website selling PageRank passing advertising within both their sponsors section, and possibly their “partners” section, though maybe partners is just payola, I find it wrong for Marshall Kirkpatrick to concentrate on bloggers being paid peanuts and gaming the search engines.
I don’t get paid peanuts, but I do probably charge a lot less than I should for a review, my links are editorial, and my readership likes the content I write.
It seems Marshall prefers to encourage domainers to fill up the internet with parked domains showing duplicate content.
Mashable = Balanced Coverage
Mashable is notable that on many controversial issues, they keep a balanced line. They are quite capable of stirring up their own controversy, especially regarding Google’s feed stats and feed bundles and internal linking, but I actually take a similar line on those myself.
(Did you notice Techcrunch’s commentary on PageRank linked to no one?)
Those actually are relevant links, because as Mashable highlight, Izea’s new Argus platform is being hinted to have new metrics available for advertisers.
Lots of the extensive gaming of advertising stats in the industry are going to be wiped out, and many detractors of PayPerPost might be forced to use one of their services.
On Jim Kukral
Jim takes the balanced view as he has a much longer memory than most Tech bloggers
I just want to point out that PayPerPost have never offered money to any postie that I know of to break an exclusive story. Sometime after an announcement they have had opportunities for buzz marketing. Would they have vetted a story? I doubt it, they have never asked to do something like that in the past. Colleen is in a privileged position, because I believe she has actually seen Argus during a beta testing focus group, and it shouldn’t be assumed that people writing for PayPerPost are “selling out“.
The choice of linking to the Read/Write article was strange coming from a site that lists the following in their reasons to advertise in their directory.
* We link directly to your web site which has 2 benefits:
o It improves your search engine rankings
o It means our users can go straight through to your site
* You also get your listing enhanced in the PDF print version of the directory
* We include e-mail contact details
* You get more prominent formatting in any search results
* Your logo is include to help prominence and branding
* Search result prioritisation – so you rank near the top on relevant searches
o You specify 5 keywords which you want to rank top for
* Detailed online performance reporting [View sample]
o You know how many people are viewing your listing and who
Sounds to me very similar to what people degrade PayPerPost about. There is certainly no open disclosure that paid listings are paid listings.
PayPerPost Reaction To PageRank Decrease
As I have been trying to keep a record of the official stance of the major players in the Google Pagerank Fiasco, here is a quote I found on the PayPerPost message boards, from Ted Murphey, CEO of Izea (and PayPerPost)
Before you start pointing fingers at PPP for any Google PRupdate I would take a look here:
This is a net wide hit that effect many high profile bloggers and sites in general including Forbes and SFGate.com
On a related note:
This is all the more reason that we are moving to more quantifiable segmentation options like visitors and pageviews in Argus. PR has nothing to do with the value you create for advertisers. If your PR drops from 6 to a 3 overnight does it mean you have half the amount of visitors or clicks you will generate? No. It means that Google arbitrarily assigned a value to your blog that is not necessary representative of the value you create.
Google is determining your blog’s value and subsequent earnings capability with an algorithm that is based on protecting their own paid search revenue.
Up with actually stats! Down with PR!
Now admittedly that was made before the dust settled, after my first post.
I think the dust has settled enough to determine that Google have penalized PayPerPost users, at least those with clear disclosure and I am one of them.
However just like I believe that I am not selling PageRank, I strongly believe that is the case for most PayPerPost writers.
It really is about the quality of the content written, the buzz, and the real feedback that advertisers can receive about their product.