Many webmasters would say that Alexa data is meaningless, and that there is no benefit in gaining in Alexa rating, other than possibly from various metrics used for advertising, and “meaningless” ratings charts to brag about.
But whilst we await an advertising metric which can’t be gamed, there is certainly one measurable benefit of having a good Alexa score, or more importantly a significant gain in Alexa rating.
Alexa Can Drive Real Qualified Traffic
But where from? The Top 10 Movers and Shakers page.
Due to the sudden influx in traffic over the last week due to the Google PageRank updates, I was shocked to see some referral traffic coming from Alexa.
Here is a screenshot for some future bragroll or for use as “social proof”.
Here is my traffic spike that demonstrates that 390% increase in traffic as measured by Alexa.
Here is the amazing part of all this, though obviously the traffic interested in my PageRank articles is probably similar in nature to my normal traffic (using the Search Status plugin for Firefox)
390% Increase Is Fairly Accurate
The peak traffic on 24th October represented 4,093 unique visitors (24hr tracked by MBL) and 6,901 page views. Awstats shows 7674 visits and 66630 page views – the first figure is a lot more accurate.
Traffic actually has grown fairly slowly since February or March whichever metric I use, other than the one that probably counts the most, subscribers.
You will notice that that subscriber growth doesn’t contain any significant spikes. The growth isn’t based upon massive social media traffic such as a front page Digg as this blog has never appeared there, and probably never will.
I will have some more stats about the “PageRank Blogstorm” in due course.
So How Much Traffic Can You Gain From Alexa?
Note I am at the bottom of the list, so the traffic I will receive is much lower than those further up.
So far since I appeared on the list yesterday I have received 110 visitors, and those visitors know what the site is about which they are clicking on. Targeted Visitors
If that listing remains for a week (I don’t know how long they normally last), then I might gain 300+ visitors.
300 visitors might not seem like a lot, in the past I have managed to send 400 to someone’s blog, but in the general scale of things in this niche it isn’t bad for a single source of targeted traffic (discounting social sites), though temporary.