Techcrunch and Disclosure Policy (picking straws)

Michael Arrinton has made quite an outburst regarding, but I think he might be slightly blinkered in his analysis.

A disclosure policy is a much better option for a site that features affiliate links, or is Michael looking to encourage commission stealing? have a section of the policy for specific affiliations

They allow you to adjust the document as much as you like.

Here is something I wrote in the comments over at Photomatt that should be thought about.

In some ways there is little difference between monetizing with PPP and monetizing with Adsense if you get technical about it. Adsense pay more if you write about certain subjects.

Blogs are more popular if you write about certain subjects

If you combine the two, you suddenly have an income far in excess of what most PPP offers will make you. PP is just a oneoff payment, whereas other monetization will bring income for years to come based upon your content.

If it were purely a financial matter, you would have to pay high end bloggers 100x the current offer for it to be a worthwhile longterm business strategy.

Email marketers think in terms of customer value on their mailing lists. A figure often quoted is $1 per subscriber per month.

If you have a blog with 10K subscribers, plus many more casual readers, you really should be making $10K+ per month from your blog (depending on niche), which is $330 per day.

$10 from PPP is not going to be worthwhile. Thus the market for PPP is very much at the lower end of the earning scale. They either have to pay an aweful lot more, or it happens to turn out that the topic fits the blog. $10 shouldn’t sway the opinion of a review that is going to still be there is 10 years time.

Michael chooses to write about tech stuff because it attracts lots of traffic for CPM advertisers, and there are loads of hungry advertisers. It also interests him, and having access to all those high tech companies has lots of additional benefits.

Post about picking flowers, something totally unrelated to your advertisers?

It won’t pull in any related traffic, to feed the advertisers, and the site would no longer be tightly niched.

We all make choices in the stuff we write about if you have any form of monetization on a niche website. You stick to the niche because that is what pays, focus.

I am not keen on PPP because for me it is not a good investment of my time, but there are 1000s of bloggers who don’t even earn enough from their Adsense to pay for their hosting.

I think there is a huge difference with fixed longterm financial relationships compared to dropping the occasional link

Techcrunch don’t declare relationships with every sponsor on the blog


Google is a conflict of interest I don’t bother to declare
Techcrunch have Google Adsense on the blog. Yes I know everyone is affiliated with Google and this is just picking straws, but the same couldn’t be said a few years ago, and that could just be the case for PPP in a few years.

Does Techcrunch earn more percentage per click than the average Google Adsense site. Quite possibly, due to the volume of adverts shown.

Could the influence in market sector also factor into the negotiation? Quite possibly some level of “good will”.

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