Chris Anderson in his post today on Wired in the run up to his launch of “Free” and freeconomics provided a great discussion point because bloggers face a frequent dilemma.
Blogging Is Marketing Your Revenue Stream
That revenue stream in my opinion doesn’t have to be current, though it is beneficial to at least have long-term plans for revenue.
To quote Fred Wilson:-
If you are building a media oriented business, particularly one that has low marginal costs, meaning you build it once and the cost to serve an additional customer is negligible, then you have the unique opportunity to focus first and foremost on building your customer base or audience.
This slightly contradicts Rich Schefren’s teaching, as he would normally recommend building a back end first before adding front end products and services, but that model is aiming for optimal monetization (check out Rich’s previous material).
Rich is also a master at business systems and processes, just look at at the time gaps of his most recent launches.
Business Acceleration 2 Seminar – July 2007
Busuness Acceleration Home Study Guide – December 2007
New Beginnings Seminar – February 2008
New Beginnings Home Study Guide – ????
Rich’s team have been through the growing pains of taking a live presentation and turning it into a high quality home study system, and you can be sure there will be a much quicker turn around – this isn’t short term preparation, as the plans for the Orlando event were already on the table in July 2007.
This isn’t typical Product Launch strategy, where there might be a big build up to an event or product, with a throw away blog, or possibly a blog rising like a phoenix from the ashes for a follow on product. Strategic profits is turning into an effective marketing machine in a similar way to Agora Publishing with Early to Rise and other information services.
You Don’t Have To Be A Doctor To Blog About Diabetes
You don’t have to be a PHP guru, marketing expert, or professional writer to blog about blogging.
You don’t have to be a professional photographer to write about digital photography
Thus you don’t have to be an accredited SEO consultant to blog about SEO
Even if you don’t monetize your blog, but still discuss SEO, it is not a fallacy because you can always cover your ass and link to sources with differing opinion – in fact that is more than most “expert” SEOs would do.
Ultimately good bloggers are good researchers and communicators, though there are exceptions even then.
Experience sure does help, as does some kind of “proof”, but they are not a requirement
In my opinion the biggest fallacy in SEO blogging is when “experts” write articles that are out of date not by days or months, but years.. on obvious things like plugin selection for WordPress SEO or not so obvious but hopefully now understood, what you should use robots.txt for.
From Lee’s post
Writing blog posts for the benefit of the industry and getting links from other SEO blogs is fine, but being able to write blog posts that consider the needs and pain points of your target audience and giving enough information to demonstrate your expertise while not completely giving the goods away to competitors is a skill worth developing.
I am going to counter that – writing blog posts that are poorly researched or don’t move the free line far enough will result in lost attention and mindshare – maybe some SEO companies can live with that, but if the only information supplied by specialist SEOs are top 20 lists and newbie tutorials, a large number of people are going to continue to believe that there is no need to hire a SEO specialist.
At the same time it certainly allows others to move the bar higher – some old tennis pros stuck with wooden rackets.
The SEO specialist looking for work in 1 or 2 years time isn’t going to be me, because that isn’t my business model, and it isn’t going to be the one who continually shares high quality information without holding huge amounts back.
I know that populist guides suitable for the majority are popular with readers and generate lots of links, but they don’t take the SEO profession forward.
From what I have seen in SEO and marketing blogging:-
If you are a good SEO or marketing consultant, that is not a guarantee that the blog posts you write are good – good is subjective, but my definition is “advancing the industry”
If you are not a SEO or marketing consultant, and have no visible backend strategy, that does not mean your SEO or marketing blog posts are poor quality.
To finish I am going to leave you with a thought:-
In medicine, the people famous are the ones who provide ground-breaking long-term cures or work tirelessly for the good of man without thought for personal reward or safety.
Most of the backend software people build websites with these days are Open Source
Where is the full-featured shopping cart that really is SEO friendly?
Where is the cure for canonical URLs?