Hublove Topic:- Film – Some Simple Keyword Research

It took just minutes for the Hub Lovers to discover today’s keyword – “Film”

I thought I would take a few minutes to do a little very simple keyword research using free tools to find some viable niches to write about.

For this exercise the easiest tool to use is the Google Trends mashup created by the Wordtracker guys for the 30 Day Challenge.

What this allows you to do is first of all get search numbers from Wordtracker, and then compare the search terms with Google trends which provides real data on search volume.

Often the numbers provided by Wordtracker leave a lot to be desired, because they are easily manipulated by very few real searchers, but they do provide an excellent starting point to highlight niches.

Hubpages Is An Authority Site

It is important to realise that Hubpages is already an authority site, thus it is possible to target slightly more competitive terms than you normally might be able to when building you own niche websites, and still get results fairly quickly.

I have spotted a number of decent niches just using the keyword “film” but you should also use the thesaurus offered to provide more ideas.

Remember that whilst the keyword is film, that could mean movies, but could easily also be window film, camera film, etc.

You are also able to go off at a tangent, so a biography of Doris Day might be appropriate (if enough people search for it) – actually Doris Day might be more suitable for a full niche site so you can cover more terms to get more traffic volume.

Certainly “movie” is a better term than film based upon search volume.

False Search Volume

Be really careful to check the trends

As an example “Upcoming Will Smith Movies” based upon Wordtracker shows a search volume over 1000, but Google trends data soon squashes that happy feeling, because whilst there is almost no competition for the term, there is no search volume either.

Easy Niches

Viable Niche

I am not giving you the keyword, but it was a product based search listed under movies.

I also checked using allintitle:”key word” and it has less than 600 competitors on Google

In fact that niche is easy enough it could certainly be gaining search traffic within a month on a fresh domain, let alone on a Hubpage.

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  1. says

    Thanks for pointing me in the direction of the 30 day challenge. I’ll have to read up more about that.

    I’ve also been developing my own keyword research tool, which aims to estimate how hard it will be to gain a good SERPs ranking for specific search terms. It doesn’t look at volumes (but provides links to tools such as google trends and wordtracker), but instead looks at page ranks and number of keywords in the title and url fields.

    Do you know the basis behind the Google Competition metric from the Google Trends Mashup? It doesn’t appear to use the number of google results (I tried it for the word test). Do you think it uses some of the metrics from adwords?

  2. says

    I once bought a domain because of searches listed on wordtraker. I couldn’t understand why I wasn’t getting any traffic so I went to google trends and found that loads of searches had spiked from Thailand.

  3. Misha says

    Based on my experience, average Hubpages user does not have any idea about keyword research, and do not care either.

    The popular motto is – good content takes care of itself, therefore any attempt to promote content, or at least to write it with consideration for search engines, is evil :)

    Google Homepage USA

  4. Les says

    Thanks for this Andy. I have played with the Gtrends tool. What is interesting to me about this tool is how often the Wordtracker search counts are just “out to lunch”. For example if you plug “cheap auto insurance” into the you get 319 searches. If you click on the icon next to it you will see thee Gtrends graph giving it 619 for the number of searches. I have seen many examples where the Wordtracker number is hugely inflated compared to what is reported on the Gtrends screen. My gut impluse is to trust the Gtrends number. If you relied solely on Wordtracker in a lot of cases you could be spending time and effort on a niche that simply did not exist (assuming the Gtrends number is correct). I am interested to hear your thoughts on this.

    • says

      As I indicated in the article, Wordtracker data can be a little suspect, but it can be a great research tool to delve into a niche and find suitable terms.

      Google trends data is more reliable because it is based upon a bigger search set, though even then it is still subject to manipulation by people constantly searching to see how well they are ranking.

      I always look at regional specific search volumes. If for instance I notice that particular terms have a huge volume of search traffic from various Asian countries, even though it is an English term, it might be a little suspect and indicate that the search volume is people checking their results or keeping an eye on competitors.

      If you have some money to play with, the best method of testing keywords is to buy traffic with Adwords, and see how it converts, before you spend a lot of money on long term SEO.

  5. Keith says

    I am a newbie to keyword research but need to figure out what keywords to use for a google pay per click campaign for regional/local leads for my real estate and mortgage company in South Florida.

    I have head that keywords are very expensive for this category but there must be a way to use less used words and phrases that are much less expensive.

    Any suggestions would be appreciated

  6. says

    This is a very useful free tool to search through internet.
    Can you imagine all you can do with this??
    Try it!