I decided a few weeks ago I wasn’t going to hype the upcoming launch of Product Launch Formula 2, because ultimately it is a product that will only be valuable for serious marketers.
The biggest problem is that the internet marketers who could most benefit from Product Launch Formula among my readers have either already purchased it, or are pretty much anti-hype, and would much prefer to make substantially less money from their products and services rather than to use tactics that are used by big multinationals such as Apple, film studios and most of the computer games industry for as long as I remember.
Some of the ideas are also used by many of the most successful internet startups, though often they don’t execute them as well as they could do, and often it is to place a throttle on signups more than to generate buzz.
I think even the most conservative marketers could benefit from PLF, adapting the methods to their own unique circumstances, and potentially increasing sales.
Anyway, even if you don’t have a product, service or conference launch planned immediately, it is well worth signing up just for the learning experience.
I am going to link you through to a case study for a guy who used one of the new methods (The Horizontal Helix) to pull in $20000 plus $3,500 a month from almost nothing.
If you are not into hype, just switch off your pre-conceptions, because Jeff’s tactics are not pressure selling.
If you sign up to the mailing list you get access to more videos
I have been on Jeff’s email list for over 2 years including through the original launch of Product Launch Formula – in total I have received 160 emails from him – I actually look forward to receiving Jeffs emails because whilst there is often a marketing message attached, it is a great learning experience, and I think more than half of those emails linked through to free case studies
No incentives or bonuses – those who this is most suitable for have probably no need for them