Comments on: No Hype But Some People Should Probably Read This

By: Julie Grant

Julie Grant — Tue, 12 Aug 2008 07:41:48 +0000

Hi Everyone, I think I’ve learned more in the last half hour then I have with 23 years in Media!!! Well done. I recently decided I was too old to pretend I enjoyed the company of the advertising industry tossers any longer. So after having another baby, have downsized considerably and thankfully have reinvented myself in marketing for a small organic/enviromental horticulture company. We are to launch a new retail website in the next few months, and honestly in adland with the ‘specialties’ of TV, Strategy, Brand Management etc, us ex Adlanders never got to learn anything about emarketing as that was for the brain surgeons in the emarketing department! You have shown me that’s it’s not brain surgery, which is a breath of fresh air…and now if I can only work out what to do to launch this site, I should be able to keep my new job! If you have any advice for me, it would be gratefully appreciated. Thanks lots and keep up the great work.
Jul

By: Twitter - The powerful social networking tool - Are you following me? | The Internet Entrepreneur Diary

Wed, 02 Apr 2008 17:56:40 +0000

[...] No Hype But Some People Should Probably Read This by @AndyBeard [...]

By: Andy Beard

Andy Beard — Mon, 10 Mar 2008 23:01:42 +0000

I am fairly sure the final package will be all encompassing with any older strategies covered a second time around with new refinements.
There are always new refinements, you can see it in the way product launches each build upon what worked well with previous launches.

When PLF was first launched it was quite typical to look on the blog as something that is disposable – these days the blogs are becoming much more of a community with a continual flow of material, which then allows for multiple launches.

There are also a lot more multimedia and social media aspects. Even The Next Internet Marketer was effectively using the Product Launch Formula from start to finish, but with amazing social proof of real people learning the techniques captured on video. You could certainly appreciate the skills gained from the full package of tuition.

By: Jim

Jim — Mon, 10 Mar 2008 22:16:01 +0000

I haven’t purchased the original PLF either, but I think this could be a really good move and I might be an interested buyer. Is there any reason we need to have the first installment before the second? Or do they work independently. Thanks!

By: Jeff Walker

Jeff Walker — Mon, 10 Mar 2008 18:22:19 +0000

Andy,

Great post… it’s always great when I see my message (avoid hype, treat people well, build relationships) actually get through.

BTW, only a few people know this… but Apple has a highly placed consultant (ie, he actually works on Steve’s jobs keynote presentations) who is a Product Launch Formula Owner and VERY well versed in applying PLF.

best regards
Jeff Walker

By: Pete from Home Made Online Income

Pete from Home Made Online Income — Mon, 10 Mar 2008 15:36:28 +0000

Although i haven’t purchased the original PLF, I’ve certainly learned a lot from Jeff by being on is email list also. Few people give it to you like it is and Jeff is one of them.

I will definitely consider is product this time around… still a couple of months from actually releasing a very tight niche product but I’m sure i will need all the help i can get !

By: Andy Beard

Andy Beard — Mon, 10 Mar 2008 05:44:12 +0000

Jay this certainly isn’t the blog to drop unrelated links and especially about WordPress SEO unless you can really prove to me that what you are offering is outstanding

By: jay

jay — Mon, 10 Mar 2008 05:21:40 +0000

I think we are in for a bunch more emails soon :) But PLF deserves it anyways, so I’m not worried about all kinds of promo emails. This site can help you find more info about Product Launch Formula. But it wont change the fact that [spammy link removed] is hands down one of the best wordpress seo products for internet marketers.

By: Andy Beard

Andy Beard — Mon, 10 Mar 2008 04:35:34 +0000

Dennis this is the kind of product that can easily be hyped as being the answer to the prayers of everyone struggling online to make a few dollars, but ultimately I think it is best suited for those who have a few successful products under their belt, and are looking to either give those a boost, or improve the process for the next product on the conveyor belt.

I have a very mixed audience, not just “info product marketers” but startup founders, VCs, SEOs, small offline business owners etc.

There are also a whole bunch of new online marketers who are struggling with their first few blogs to get to $1000 a month online. This isn’t in my opinion a product for them.

I actually had a few people in mind who I feel this is most useful for, but that is for them to decide. Many of them are already on my instant messenger and I correspond with by email.

If people are already hiring PR companies to market what they are launching, Product Launch Formula as an investment is fairly cheap and probably gives more bang per buck.

Glad to still have you on board – sometimes it is hard to tell whether some of what I write connects with at least some of my audience.

By: Dennis Edell

Dennis Edell — Sun, 09 Mar 2008 19:39:35 +0000

This is just one reason why I remain on your list. Refreshing no BS posts like this one :)