A couple of weeks ago I mentioned that Product Launch Formula 2 would be released soon and encouraged you to watch some video and sign up for more case studies in the build-up to the launch.
I know lots of people whilst they clicked through didn’t bother
I deliberately didn’t hype things, and I stated then that I don’t intend to offer a bonus for Product Launch Formula 2 – those that could most benefit from it honestly wouldn’t need one of the many bonuses lots of people are offering.
There are people offering to create complete products for you (pay someone at Elance probably $600 or less), give you free access to their existing high value membership sites, or give you 500,000 coop email leads (shared) along with lots of resale rights products.
Jeff actually read what I wrote the other day, and left the following comment to confirm the Apple connection.
Great postâ€¦ it’s always great when I see my message (avoid hype, treat people well, build relationships) actually get through.
BTW, only a few people know thisâ€¦ but Apple has a highly placed consultant (ie, he actually works on Steve’s jobs keynote presentations) who is a Product Launch Formula Owner and VERY well versed in applying PLF.
Product Launch Formula isn’t just something that can be used by internet marketing gurus to sell information products to gullible internet opportunity seekers, and I am not going to try to persuade anyone that this is the ultimate answer to making money online (it might be, but remember, I am trying not to hype this)
Some people who are going to buy Product Launch Formula 2 today are going to be looking for bargains – there are plenty out there, and my friend Dr. Mani has even been compiling a list of them all.
(I started to do something very similar for the launch of Niche Annihilation recently, though I encouraged my readers to provide their links rather than “the gurus”)
I am a strategic marketer, and I believe that is the case for many of my readers. Sure some will jump for a bonus because they will find it useful, which is why I linked through to Dr Mani. I even encourage people to do so if it will make a difference for them.
Others will look on things differently, maybe based on help I have provided in some way in the past, or possibly on help I might be able to provide in the future.
I will state that if someone purchases through this affiliate link, I stand to benefit from it financially… quite substantially compared to almost any other affiliate launch. (don’t forget to clear cookies, and wise to use a unique email address not previously signed up to any email list)
I am convinced the people who will benefit from this the most in my own audience are probably people involved in internet startups, possibly with significant funding.
The $2000 price tag (less a coffee in Starbucks) is just a drop in the ocean compared to how much money will likely be spent on marketing, focus groups etc, and many of the aspects of PLF could also save a lot of needless expense in wasted development effort in products or features that have no market.
I know some readers will be launching stuff (or relaunching) in the near future, Product Launch Formula 2 is something they should strongly think about either through my link, or someone else’s.