I was looking at my numbers and all my best months were a results of product launches (not even my products).

I can guarantee that this stuff works like gangbusters.

Mark, I don’t know what planet you live on or what makes so many people have a mindset whereby nobody would share anything good if it actually worked.

Andy’s blog is a no spin zone, so he is not going to tell you that buying that product may help you circumvent the learning curve and squarely change your financial out come in no time flat *IF you are in the right situation*.

I think it will, and that further more, people with more technical backgrounds trying to market products or services will likely be handed exactly the set of keys their educations and dispositions has left them wanting for.

I assure you that 100s, if not 1000s of people didn’t have the same problems.

Now the fun thing, it turns out there was a mistake in my article that I didn’t spot and the only links were through to Dr Mani’s site, so I might not even earn any commissions.
It is hard work looking after a sick 1 year old and blogging…

Then again, if Dr Mani gained a benefit from it that is all good, a huge chunk of his online earnings help pay for operations for children with heart defects.

I notice you have posted about your dislike for long page sales letters – great, that is your personal choice, but as Jim has pointed out to you, they work, and that Jeff Walker is the real deal.

It is great to quote lots of internet startups not using long page sales letters, but that isn’t the point.

Have you noticed any startups using scarcity in their launches?

Have you noticed them using a coordinated launch process from multiple news outlets that were embargoed?

Have you noticed them providing lots of free services which they leverage for a small percentage who want a little more?

Have you noticed founders making themselves widely available to media outlets at launch time?

As I mentioned in my last post some of this stuff is not new, that it has been used in the games and film industry for years, though you wouldn’t see the games industry or film industry giving away the first episode of a film so that they can make money on the follow on. They will however run a series of Bond films on lots of TV channels in the run up to a DVD or cinema release.

By the same logic startups should spend their money on a Nigerien email scam just because it sounds good ;)

I just visited the site and it’s gone already, and no contact info anywhere. Shady.

This wasn’t the first post I made mentioning the launch, people had an opportunity to access a fair amount of good free information over the last 2 weeks.

If a startup is funded, and even if it isn’t, if people are investing a huge amount of time in development, some thought to marketing strategy is important.

Maybe it would be more cost effective for a VC or other investor to invest in the material, and then pass on information to their teams.

The sales process isn’t hype, though it might seem that way – providing people with lots of free information and them making a concious decision that they want more is not a hard sell method.

Long pages sales letters work – they answer the questions people might ask before making a purchase decision.

The guarantees made by reputable marketers such as Jeff Walker are always honoured, quickly and in full.

I can remember you had quite a few videos from Joel Comm’s Next Internet Millionaire on your blog, as do many people you respect.
All Joel was doing was applying Product Launch Formula tactics in a unique way – loads of videos showing useful content, though it could have been a little more in-depth.

Other people more associated with blogging own the product, use the tactics and also promoted it, including Brain Clark (Copyblogger) and Yaro Starak.
I had the chance to meet Jeff whilst I was over in Florida, and have been on his list for over 2 years as I mentioned in my last post.

When you have studied the number of product launches I have, you get a different perception on the value.

I am certainly not encouraging people to load up their credit cards to buy something they can’t afford, in many ways I am encouraging a smaller segment of my readership to consider buying something that they can’t afford not to purchase, because it would be false economics not to do so.

you really think it’s wise or responsible to consult people and startups to take out their wallet and visa and drop $2000 on a program they know nothing about other than hype and a long sales page?

$1997 is a starbucks short of $2k but for many people that is cheap compared to what they pay for what is effectively a tiny amount of media attention and very few sales or recurring revenue.

Whilst there are a lot of big bonuses on offer elsewhere, not all of them are appropriate for my readers. They don’t need someone to create them a free ebook or provide them with 500,000 co-opt leads that then need to be cleaned, and are all just from business opportunity seekers.

There are bonuses which may also be useful to them, I know for instance Rich Schefren is offering a great package.

I don’t want to be the one to try to persuade people not to buy through someone offering a bonus that would be useful to them.

At the same time, many of my readers already have many of the bonus products on offer, and might be looking to just purchase PLF and may feel that I have provided them with information that was helpful to them, or I might be able to help them in the future.