What Does Zemanta Do Exactly?
It adds editing functions to various popular online blogging interfaces, WordPress (both .org and .com), Blogger and Typepad. These are the type of functions you could probably add a plugin for if you are using WordPress on your own hosting, but wouldn’t be available for Blogger, Typepad and WordPress.com users.
That makes it something worth taking a careful look at for niche marketers, even if you use WordPress for most of your blogs, as it might save you lots of additional installation, possible incompatibility problems in the future with WordPress upgrades, upgrades to plugins etc.
Links are provided based upon various keywords that you use – unfortunately the links are almost all to Wikipedia articles, or a few popular websites.
I am wondering if it learns as it goes along, so I should probably include links to myself for niche marketing, internet marketing, online marketing, internet business, social media marketing, WordPress SEO etc.
Zemanta provides tag suggestions based on keywords used in an article. It also seems to pick up related keywords, so for Zemanta whilst I am typing this it also picked up “Seedcamp” as a tag, which is where the developers attended to get seed funding.
I should note that whilst writing this article it didn’t pick up blogger as a tag, just as a link so far – actually that has just changed. Zemanta updates all the options available every 300 characters automatically, though you can force a manual refresh.
Yes the same functionality is available from multiple WordPress plugins, but this doesn’t require plugins and works on multiple platforms.
Every 300 characters you write a small gallery of pictures updates in the right hand menu, based again on some kind or keyword or fully contextual algorithm.
Whilst writing the article on the book survey the following pictures were chosen. (note: I have just added them to the page with the code they use, which includes a mass of block spans and floats – nasty stuff)