Comments on: WordPress Tutorials Reborn http://andybeard.eu/133/wordpress-tutorials-reborn.html Internet Marketing, Lead Acquisition, Online Business Strategy and Social Media with Original Opinion and Loads of Attitude Sat, 11 Feb 2012 13:54:35 +0000 hourly 1 By: Andy Beard http://andybeard.eu/133/wordpress-tutorials-reborn.html#comment-338 Andy Beard Sat, 18 Nov 2006 20:50:25 +0000 http://andybeard.eu/2006/11/wordpress-tutorials-reborn.html#comment-338 I think one of the key factors is the market Sherman is in. It is quite possible the sales letter will convert worse for some customers than the previous version. That after all is the nature of sales letters. Only time will tell, and I am sure Sherman is tracking convesion rates, and also visitor paths through the site. Sherman due to the facelift might get more traffic from a variety of sources, which might make up for any change in conversion rate. A drop in overall conversion rate (irrespective of the traffic source), might affect future JV promotins and the ability to promote the site through PPC. I think one of the key factors is the market Sherman is in. It is quite possible the sales letter will convert worse for some customers than the previous version. That after all is the nature of sales letters.

Only time will tell, and I am sure Sherman is tracking convesion rates, and also visitor paths through the site.

Sherman due to the facelift might get more traffic from a variety of sources, which might make up for any change in conversion rate.

A drop in overall conversion rate (irrespective of the traffic source), might affect future JV promotins and the ability to promote the site through PPC.

]]> By: Jon Symons http://andybeard.eu/133/wordpress-tutorials-reborn.html#comment-336 Jon Symons Sat, 18 Nov 2006 15:59:44 +0000 http://andybeard.eu/2006/11/wordpress-tutorials-reborn.html#comment-336 It's a refreshing redesign. It would be interesting to somehow study the conversion rates and overall affect on business for this type of site as compared to the traditional [and spammy looking, especially when it has a 1/4" high vert scroll bar] sales letter page. I'm not sure how you could design an effective comparison, but I think this way will replace the sales letter. It’s a refreshing redesign.

It would be interesting to somehow study the conversion rates and overall affect on business for this type of site as compared to the traditional [and spammy looking, especially when it has a 1/4" high vert scroll bar] sales letter page.

I’m not sure how you could design an effective comparison, but I think this way will replace the sales letter.

]]> By: Wordpress Tutorials (business as usual) at Andy Beard http://andybeard.eu/133/wordpress-tutorials-reborn.html#comment-306 Wordpress Tutorials (business as usual) at Andy Beard Wed, 15 Nov 2006 07:11:28 +0000 http://andybeard.eu/2006/11/wordpress-tutorials-reborn.html#comment-306 [...] It looks like Sherman and the guys at Automattic have come to a level of understanding, and I am sure the newly designed sales letter I mentioned in my previous post helped somewhat. [...] [...] It looks like Sherman and the guys at Automattic have come to a level of understanding, and I am sure the newly designed sales letter I mentioned in my previous post helped somewhat. [...]

]]>