I have learnt a huge amount from Ken Evoy over the years, he provides some of the best free ebooks to learn about affiliate marketing and pre-selling ever written.
His SiteBuildIt system has created many successful online businesses and was doing this long before WordPress became popular.
In his email to affiliates today he announced a new sales page attacking blogging head on.
Blogging has reached lemming status. Without even thinking, many small businesses equate blogging with having a Web site. This is obviously wrong for small businesses with something to sell (ex., services, e-book sellers, etc.).
But it’s also the wrong choice for infopreneurs (ex., those who earn affiliate and AdSense income, without selling anything directly to customers).
How and why has blogging reached “lemming epidemic” status? How do bloggers actually do FINANCIALLY, where it counts? Should YOU blog? When? How do blogs compare to Theme-Based Content Sites, performance-wise in the short-and-long terms?
Where did the misleading promise of blogging come from? Why do folks buy into it, despite all the evidence of failure?
Remember that “Where’s the beef?” commercial. Well, the “beef” of blogging vs. building is all here…
In some ways I have similar reservations about blogging, after all not too long ago I did write that blogs suck.
Part of that is from what I learnt from Ken in my early days online.
So what is the best option?
- Use something like SBI which already exists
- Turn blogging into SBI
In many ways I am attempting to do the latter
When I first discovered SiteBuildIt I am sure I spent at least 2 days reading all the different sales pages, case studies, and the tons of free ebooks they provide.
It is a good learning experience even if you do ultimately decide as I did that it isn’t quite what I wanted to do.
SBI seems like an expensive option compared to cheap hosting and free WordPress, but then you end up buying lots of additional training materials, keyword research tools etc, and what seemed cheap very often costs a lot more.
Blogging evangelists are going to love ripping into this new sales page attacking blogging.