Questions For Ken Evoy of Sitesell

SiteSell President Ken Evoy in his Montreal officeImage via WikipediaMy previous post on Ken Evoy of Sitesell attacking blogging created some good discussion, both here and on the Sitesell forums though you need to be a Sitesell owner or affiliate to read the discussion there.

For anyone who hasn’t come up with a gift for Mothers Day and you live in a country celebrating it tomorrow, it is still not too late to take advantage of the 2 for 1 special that Sitesell are running.

Mother’s day for me is always confusing. In the UK this year it was March 2nd, in Poland it is May 26th.

Globalization and Localization has always interested me in internet marketing

Ken enjoyed the discussion that took place here, obviously because it helps promote his brand, but in addition I am sure it also helps with product positioning and development.

He has consented to an interview with “tough” questions – I have quite a few of my own, but I thought it would be a good opportunity to “open up the mike” and take some reader submissions.

If you have some burning questions you want to ask Ken, either leave them in a comment, or use my contact form if you don’t want them aired in public before I can spring them on Ken when he is in the hot seat.

I am not sure what format the interview will take yet

The easy stuff I already plan to ask Ken about include:-

  • Sitesell in global markets (how localized is it, and where next?)
  • Alternative payment methods for affiliates have been in the pipeline for as long as I can remember.
  • Why do so many SBI sites look the same (where are the news themes) – custom designs are few and far between
  • Affiliate tracking with SubIDs

Do you have any questions you want to ask? (tough ones if possible)


Make Your Words Sell isn’t your run-of-the-mill ebook.

It was a collaboration between Ken Evoy and Joe Robson, with Joe spending a total of 8 months writing the bulk of the material. It has been on sale and and constantly selling for the last 8 years, with no discount.
Compare that to the to the often publicised methods of writing an ebook in your spare time over a week and launching it the next.

Clocking in at 258 pages of refined and carefully edited content, whilst it might take you a whole weekend to read, it is in my opinion a must read for anyone looking to sell anything online.

Make Your Words Sell Is Now A Free Download

Make Your Words SellNow if you have spent the last year reading every copywriting blog such as quality content from Copyblogger or Michel Fortin, a lot of the material in Make Your Words Sell may seem familiar – however if you are that determined to master the art of online copywriting, you probably already purchased this years ago.
However for the rest of us who may for whatever reason not have read this classic in the art of online selling, it is really a must read.

Some might be tempted to think that if it is now free that it is no longer relevant. Nothing could be further from the truth. The content in Make Your Words Sell even if broken up into 20 or 30 separate articles would all be “Digg Worthy”.

I am sure the book has been slightly updated over the last 8 years, but the bulk remains the same quality content it always has been.

Unlike some of the other books published by Sitesell, I don’t think their system – Content Traffic PREsell Monetize – appears even once – Make Your Words Sell was written as a pure learning aid (you can learn a lot from all the Sitesell ebooks, even if some are slightly more PREsell)

One interesting concept covered that bloggers definitely need to learn is how necessary it is to sell freebies, even if it is just a link to another article, another blog post, or for a free service. A link on its own generally isn’t enough.

Liked this post? Follow this blog to get more. Follow


  1. says

    I want to read the discussion there and I am a Sitesell owner but I don’t know the process clearly.Thanks for teaching.

  2. says

    Hi Andy,

    I did indeed enjoy the conversations both here and in our forums, not so much for the the brand development or positioning, but for the quality of the discussion. The entire thread was thoughtful, debated various points and seriously considered others I had made. It was blogging at its best…

    And regarding that “Blog Or Build” page (which can be reached from the above mentioned post) the most common comment that so many people told me is that it was about time that someone wrote some common sense material about blogging that fits it into the bigger context and that goes against the “noise” about blogging.

    While many bloggers disagreed with some points, many also noted that there were some valid and original points to be considered. Interestingly, many people referred to what was originally intended as a “PREselling Landing Page” as an “article.” In fact, it felt like an article while I was writing it, in that we’d done a great deal of research and I’d thought a great deal about this before putting “key to board” — so that page contains original, and yes against-the-current, commentary about blogging. It really is an article in that sense.

    Ultimately, of course, that page is indeed meant to position Site Build It! and to convince most small business people that blogging is “just the new cheap-quick-easy way to fail.” Years ago, we made that case for regular Web hosting on our home page. Blogging merely updates the “lure of the fast-and-easy.”

    E-business success is not about “getting a site or blog up cheap-quick-easy.” It’s about researching, planning and preparation (one SBIer took 3 months to do that but now gets 1,000,000 visitors per month) before you pick a domain and write your first word. It’s about all the things we talk about on our site, which itself is all about “educational selling.” SBI! is all about the process, the execution of the process with the tools, and the tortoise philosophy. SBI! is so much more than about putting up a blog or site, cheap-quick-easy.

    For the average person, for all the reasons I mentioned in that Web page, blogging is simply not the right tool for the average small business person or the average person starting an e-business. And…

    For anyone who’s been at blogging for a year or more and not succeeding, it may be time to either analyze what’s wrong and fix it or consider a different direction.

    Andy, YOU can make blogging work. And so can extraordinary “non-marketing” people. But most people need more than blogging software and some cheap hosting to succeed. The very easy of blogging raises the question… how do you build traffic if everyone can get a blog up so fast and easy?

    Anyway, I noticed this post, so just thought I’d get the ball rolling to what should be a great interview. I look forward to chatting with you, Andy. It will be fun to cover some interesting ground. :-)

    All the best,

  3. says

    Do you believe that someone can build a successful website using the SBI process (C-T-P-M) if it isn’t hosted with SBI? Say a site built on top of WordPress that follows the CTPM strategy, for example.

    And if so, why do you believe someone should use SBI for more than one site once they understand the basic strategy?

    Most of these discussions about SBI vs Xsite Pro/Wordpress/hand-built/etc websites are really more of a discussion about the content on the site and the mindset of the person building it, in my opinion.

    Even this blogging article/presell landing page wasn’t really about blogging being bad (although the subject line of Ken’s email made it appear that way). It seemed to me to be more about using the wrong style of site for what you want to accomplish – trying to fit a square peg in a round hole, so to speak.

  4. says

    Of course the Internet is a very crowded “Where’s Waldo?” world. So you cannot expect a magic pill like having a blog to ensure your website’s visibility among the crowd. Nor can you expect that a cookie-cutter website will do the job either.

    I am sure SiteSell does have users that have good traffic. However I would guess the majority of clients will be somewhat disappointed. My question for Ken Evoy would be:
    What percentage of your clients’ websites achieve more than 25 visitors per day on average?

  5. Darwin says

    What is SiteSell/SBI’s biggest problem or challenge currently? What is being done to correct it?

    what is the biggest obstacle for potential customers to overcome when deciding SBI or another alternative?

  6. says

    There’s no doubt that Sitesell is a fantastic introduction to much of internet marketing via niche marketing, opt-in lists, Adsense, RSS etc.

    Would you build a second site uysing Sitesell?

    Well, I wouldn’t but my Aunt Martha would.

    Sitesell is more a community than a site builder…and you can participate in that community as is your wont*. As far as I’m concerned, it’s a great education for a small price.


    By the way, Happy Mothers Day to mothers all over the world, irrespective of the official celebration date.

    *”wont” explained. I had to look it up!

  7. says

    Hey Ken,

    Just wanted to say thanks. Bought and built a sit e using your software last year. Worked on it a lot at first but not much since due to other obligations. It still yet provides me with a nice secondary income each month

  8. says

    I have to admit I was a bit disappointed at first when I seen the page that became the source of discussion (I get it as affiliate) but after careful reading I have to agree with many points.

    Blogging is great but it is NOT for everyone. But those who do use it should be well aware of its limitations as well as benefits.

    Question for Ken:

    Obviously you see the benefits of blogging since you are using one yourself and I believe offering one as part of the system to each customer. I can see that blog software on your own blog is Typepad and not our beloved WordPress :D – what was the reason behind the choice?


  9. Mark says

    My question for Dr. Evoy:

    I have long considered the Keyword tool a major asset to SBI. It offers things simply not available anywhere else. I would love to have access to the keywords tool and I would be willing to pay the yearly fee to get it. I simply want the freedom to use the software of my choice. Is there any plan to open up your terms of service to allow for this?

    Thanks for your consideration!

  10. says

    I think sitesell is probably good for an absolute internet beginner with very little tech skills. I downloaded the freebie, and took a quick look. Pretty hefty at 258 pages . . . but you’d think they would have at least included a table of content with all those pages.

  11. says

    I’ve followed Ken Envoy since I started my online business over 5 years ago and have learned a lot from his ebooks and lessons. The man is a genius!

    I know a guy that has an SBI site in a competitive niche that he hasn’t touched in about 3 years and it still consistently ranks highly on Google for numerous keywords. That shows the power of SBI.

    When it comes to building businesses and not just websites Ken is the man to listen to.

    I can’t think of a good question to ask him right now but I am very curious to see the interview.

  12. says

    I can’t agree more with Ken. I use wordpress as a CMS and get outstanding results, but that’s only because I use the CTPM method. Blogging is fantastic for some, but for most it requires to much constant “content fidgeting”. Blogs /can/ work. But it’s much, much more efficient to organize the info in a traditional website style.