Whilst the test I performed over the last few days isn’t ideal, recently, just for a few days I actually switched off my email subscriptions.
Email subscriptions has never accounted for the largest percentage of my subscribers, but I have always recognised them among my most responsive readers. I assure you the decision wasn’t taken lightly, especially with a number of major launches to write about which were highly targeted to my core audience.
One of the promotions I was testing was for Jeff Johnson’s WordPress SEO Blogging Software.
The post was written on Friday, not the ideal time to publish, but I have always had reasonable response over weekends, and it was also picked up on Search Engine Land which gives it an additional boost.
The topic is about as targeted as it can get for my audience, WordPress SEO. I spent a fair amount of time in research, and gave a very fair overview of the software, its value even as a freebie (I had previously spent $150+ on other solutions that are now out of date) and had taken time to contact Jeff to get some things changed.
I didn’t give it a “glowing testimonial”, but I did find it useful, and though others would as well.
So how well do you think it performed?
What follows are 2 polls, you will probably have to click through from your RSS reader or email for these to work correctly. Whilst for the last few days Google hasn’t been reporting feed subscribers through to Feedburner correctly for my site, my total subscribers are now hovering around 4000.
Poll 1 – Clickthroughs[poll=4]
Please vote on both polls
Poll 2 – Signups to Download[poll=5]
I will have a followup in a few days.
One of the great things about promoting an affiliate product as opposed to linking through to someone else’s blog post is that there is normally some form of tracking on the back end, so I can actually see how many people clicked through to read about Jeff’s product (which is free) and also how many signed up for his email list so that they could download the software.
This gives an exceptional overview of both sides of the traffic equation not normally possible, and many affiliate promotions don’t offer both.
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