Stealing Pagerank?

I just noticed a wierd or misinformed post over on ZDNet.

Apparently, this spyware outfit is using ZDNet’s page rank on Google (also known Googjuice) to find some victims in a variation of splogging.

The site in question is ranking because of a combination of their pagerank, page content and linking structure (both internal and external). Linking structure would also include anchor links.

In general you give Google Juice to someone (or preferably to yourself). Whilst it is possible to gain some links from a domain using some backhat techniques, I would assume that ZDnet engineers run a fairly tight ship and don’t leave themselves open to abuse.

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  1. says

    I’m not sure it’s possible to steal the “juice” but I have seen sites steal the PR. Just take a domain and do a permanent redirect to a PR9 site, for example.

    Then in 6 – 12 months, remove the redirect and your new site will have a PR9 until the next page rank. For a while even when you do a you will find it has a ton of backlinks, but if you click on the results in the SERPS they will all go to

    Many scammers also use this technique to prop up a domain name and then sell it while it has an artificially high PR.

  2. says

    I can confirm that the comment by Jon Symons above is probably correct. About four months ago (before the most recent PageRank update) I did a little research on a known scam site called and discovered to my amazement that they had a PR7 according to my Search Status indicator.

    I was curious to see what sort of sites could possibly be linking to them in order to justify this PR7, so I did a search for their backlinks at Google. Interestingly, all of the backlinks and related sites pointed to a site called ValueClick, which had a PR8 at the time. I searched around on the ValueClick site and couldn’t find a single link to DrumCash, which was not really surprising since these two sites were unrelated, not to mention the fact that it seemed very unlikely that ValueClick would want to link to a scam site like DrumCash anyway.

    Therefore, I surmise that DrumCash used the redirect trick mentioned above in order to artificially inflate their PR display. I do not know how well this fake PR survived the latest update, however.