I just noticed a wierd or misinformed post over on ZDNet.
Apparently, this spyware outfit is using ZDNet’s page rank on Google (also known Googjuice) to find some victims in a variation of splogging.
The site in question is ranking because of a combination of their pagerank, page content and linking structure (both internal and external). Linking structure would also include anchor links.
In general you give Google Juice to someone (or preferably to yourself). Whilst it is possible to gain some links from a domain using some backhat techniques, I would assume that ZDnet engineers run a fairly tight ship and don’t leave themselves open to abuse.