Comments on: Search Engine Reputation Management (SERM) Market Size?

By: Jeffrey Henderson - DONE! SEO

Jeffrey Henderson - DONE! SEO — Mon, 02 Jun 2008 18:20:36 +0000

Andy,

Thanks for the great post. I’m sure you’re right about a lot of the increase in volume being from people checking their own rankings (I know I’m guilty of this) but at the same time I can testify that this is definitely the biggest area of growth for us and it is also where we’re sinking most of our marketing dollars and efforts.

I hope your growth stats are correct, I’ll finally be able to get that Ferrari!!

By: Brian

Brian — Fri, 30 May 2008 10:29:33 +0000

Great post, I found this info very handy, theres always something new about this subject.

Thanks for sharing.

Britec – http://www.britec.org.uk

By: A Local SEO

A Local SEO — Fri, 30 May 2008 05:37:24 +0000

I believe Andrew is correct. Every one is motivated until they see what the cost is. These things usually take a lot of time and effort, but many just can’t the value of a good reputation.

By: welly

welly — Fri, 30 May 2008 05:19:56 +0000

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By: Andrew Shotland

Andrew Shotland — Thu, 29 May 2008 22:57:50 +0000

My POV on the market is that there seems to be a growing demand for the service but most potential clients get cold feet once you tell them how much it will cost and how much time it will take. But the trend is definitely upwards.

By: Mike at Pacebutler Recycling

Mike at Pacebutler Recycling — Thu, 29 May 2008 13:02:23 +0000

It certainly makes sense for a company (like ours for instance) to a have unified approach in engaging the web and I’m impressed that the estimated spending for Search Engine Reputation Management industry is at $100 million in 2008 with a projected 40% annual growth in the next 2 years. I’m sure the industry will evolve and terminologies and phrasing will be associated exclusively with it. In my opinion, if one looks at the very concept of SERM, then such SEO, PR, and marketing activities like you mentioned (press releases, viral marketing campaigns, etc) will have to be part of the overall SERM or ORM strategy.