Comments on: Never Underestimate The Power Of The Dark Side of Search http://andybeard.eu/1456/never-underestimate-the-power-of-the-dark-side-of-search.html Internet Marketing, Lead Acquisition, Online Business Strategy and Social Media with Original Opinion and Loads of Attitude Sat, 20 Mar 2010 15:58:00 +0000 hourly 1 By: dark google http://andybeard.eu/1456/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-441300 dark google Thu, 25 Jun 2009 14:53:35 +0000 http://andybeard.eu/2008/06/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-441300 I always use Google to find what i'm looking for, but ironically, I'm getting most of my SE traffic from MSN search.<br><br>I agree with other commenters about traffic from social sites and our own bookmarks, but when I'm looking for something with buying intentions, I always use Google on my first search unless I am already pretty sure where could I find what I'm looking for. I always use Google to find what i'm looking for, but ironically, I'm getting most of my SE traffic from MSN search.

I agree with other commenters about traffic from social sites and our own bookmarks, but when I'm looking for something with buying intentions, I always use Google on my first search unless I am already pretty sure where could I find what I'm looking for.

]]> By: dark google http://andybeard.eu/1456/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-441151 dark google Thu, 25 Jun 2009 05:53:35 +0000 http://andybeard.eu/2008/06/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-441151 I always use Google to find what i'm looking for, but ironically, I'm getting most of my SE traffic from MSN search.<br><br>I agree with other commenters about traffic from social sites and our own bookmarks, but when I'm looking for something with buying intentions, I always use Google on my first search unless I am already pretty sure where could I find what I'm looking for. I always use Google to find what i'm looking for, but ironically, I'm getting most of my SE traffic from MSN search.

I agree with other commenters about traffic from social sites and our own bookmarks, but when I'm looking for something with buying intentions, I always use Google on my first search unless I am already pretty sure where could I find what I'm looking for.

]]> By: One Year Millionaire http://andybeard.eu/1456/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-351534 One Year Millionaire Tue, 09 Sep 2008 22:30:00 +0000 http://andybeard.eu/2008/06/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-351534 Search was made to help people find things effectively in a more timely manner... it wasn't made to increase the money webmasters make... lol , but if we can use it for good and to our advantage at the same time then i guess that is fair. Search was made to help people find things effectively in a more timely manner… it wasn’t made to increase the money webmasters make… lol , but if we can use it for good and to our advantage at the same time then i guess that is fair.

]]> By: Andy T http://andybeard.eu/1456/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-351204 Andy T Tue, 09 Sep 2008 03:42:52 +0000 http://andybeard.eu/2008/06/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-351204 Search engine help to find information but the search reasult not always useful. I have some web site which I regular visit mainly from my book mark. Some site I visit because I read an article off line, mentioned the address which I want to read further. Search engine help to find information but the search reasult not always useful.
I have some web site which I regular visit mainly from my book mark. Some site I visit because I read an article off line, mentioned the address which I want to read further.

]]> By: wilson http://andybeard.eu/1456/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-349084 wilson Thu, 04 Sep 2008 14:32:24 +0000 http://andybeard.eu/2008/06/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-349084 Well, in this case I will agree with your thought here. Instead of the search engines, the piece of words from a person to another is also a very powerful tool as well, the best thing about this method is it totally free of any charges! Well, in this case I will agree with your thought here.

Instead of the search engines, the piece of words from a person to another is also a very powerful tool as well, the best thing about this method is it totally free of any charges!

]]> By: Tony Murphy http://andybeard.eu/1456/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-346517 Tony Murphy Tue, 26 Aug 2008 20:34:06 +0000 http://andybeard.eu/2008/06/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-346517 Hi Andy, I use Google a lot every day. Sometimes it works well and sometimes it doesen't - usually because of too much spam content. Your post makes it clear that search is just one way that a "searcher" can find your pages. There are many many other ways that a person can find your pages - the multitude of social media sites being one of them :-) A point I'd like to make is that I think the value of search is diminising and will become less important over time. Social media is a major reason for this and I actually think that the fact that social media exists means that many people who get poor search results now know that there are alternatives and hence this provide a feed back loop to social media - which will lead to faster growth! cheers Tony Hi Andy,

I use Google a lot every day. Sometimes it works well and sometimes it doesen’t – usually because of too much spam content. Your post makes it clear that search is just one way that a “searcher” can find your pages. There are many many other ways that a person can find your pages – the multitude of social media sites being one of them :-)

A point I’d like to make is that I think the value of search is diminising and will become less important over time. Social media is a major reason for this and I actually think that the fact that social media exists means that many people who get poor search results now know that there are alternatives and hence this provide a feed back loop to social media – which will lead to faster growth!

cheers
Tony

]]> By: Custom Website Design http://andybeard.eu/1456/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-341804 Custom Website Design Thu, 14 Aug 2008 17:49:12 +0000 http://andybeard.eu/2008/06/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-341804 "Traffic Funnels" that's the term that sums it all up. People need to remember that traveling on the net isn't a liner activity and ultimately we end up visiting sites by following a link here and a link there. And yes, a large part of the travel primarily consists of search. Great post “Traffic Funnels” that’s the term that sums it all up. People need to remember that traveling on the net isn’t a liner activity and ultimately we end up visiting sites by following a link here and a link there. And yes, a large part of the travel primarily consists of search. Great post

]]> By: WebTrafficRoi http://andybeard.eu/1456/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-339954 WebTrafficRoi Sat, 09 Aug 2008 15:54:33 +0000 http://andybeard.eu/2008/06/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-339954 The point of your argument is whether search engines are really required at all to find what we want on net ? Am I getting something wrong here ? Even though search engines occupy 40% of the traffic they surely are required as they are the starting point for many people.I am not wrong if I say many people have never heard of social media sites at all . The point of your argument is whether search engines are really required at all to find what we want on net ? Am I getting something wrong here ? Even though search engines occupy 40% of the traffic they surely are required as they are the starting point for many people.I am not wrong if I say many people have never heard of social media sites at all .

]]> By: Andrew http://andybeard.eu/1456/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-337405 Andrew Wed, 06 Aug 2008 00:15:45 +0000 http://andybeard.eu/2008/06/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-337405 After reading this I suddenly realized that all I ever do on the internet is use search engines, read through the results and then use search engines again. It is like one big circle. Granted I have a ton of bookmarks, from searching, but I always end up searching at one point or another. It is hard to believe that in the beginning (1992 my first comp) I did not use the internet or equivalent. Now I can not imagine life without the internet or search engines. After reading this I suddenly realized that all I ever do on the internet is use search engines, read through the results and then use search engines again. It is like one big circle. Granted I have a ton of bookmarks, from searching, but I always end up searching at one point or another.
It is hard to believe that in the beginning (1992 my first comp) I did not use the internet or equivalent.
Now I can not imagine life without the internet or search engines.

]]> By: Devin Best http://andybeard.eu/1456/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-329696 Devin Best Fri, 25 Jul 2008 20:38:08 +0000 http://andybeard.eu/2008/06/never-underestimate-the-power-of-the-dark-side-of-search.html#comment-329696 Search isn't going anywhere, and in fact is getting better all the time. Google and the others' algorithms are maturing with age, and the results are getting more relevant all the time. It pleases me that Google, Yahoo, and MSN are <b><i>aware</i></b> of the connection between the relevancy of their search results and the advertisements they run against those search results. This situation is like a check / balance: In order for their customers to trust and rely upon the Search Engine Results Pages (SERPS), the engines HAVE to get better at what they do. In order for the <b>advertisers</b> to trust them, they have to serve relevant ads to surfer-searchers. Nice little circle. Despite my confidence in search, using the social networks to find relevant info has become quite habitual. I like that I can use my online friends as a filter and a funnel for useful info. For example, my best friend Deuce is a professional computer geek. Over time I've learned that he only sends me <b>really good stuff</b>. So I can use Deuce as a filter for information that he has access to and is in a better position to determine quality. Add to this the fact that he knows me <i>personally</i> and learns my preferences over time, and therefore becomes a more trustworthy source. If he doesn't, I'll begin to trust his information acquisition and filtering less and less over time. Your experience with social networks will vary, depending upon how you use those sites and how you leverage the friends you develop there. If you randomly add every joe schmoe who friends you, you really can't trust their filtering. If, on the other hand, you only friend those you are interested in and trust, you'll get a lot of value from their recommendations. Search isn’t going anywhere, and in fact is getting better all the time. Google and the others’ algorithms are maturing with age, and the results are getting more relevant all the time.

It pleases me that Google, Yahoo, and MSN are aware of the connection between the relevancy of their search results and the advertisements they run against those search results.

This situation is like a check / balance: In order for their customers to trust and rely upon the Search Engine Results Pages (SERPS), the engines HAVE to get better at what they do. In order for the advertisers to trust them, they have to serve relevant ads to surfer-searchers.

Nice little circle.

Despite my confidence in search, using the social networks to find relevant info has become quite habitual. I like that I can use my online friends as a filter and a funnel for useful info.

For example, my best friend Deuce is a professional computer geek. Over time I’ve learned that he only sends me really good stuff. So I can use Deuce as a filter for information that he has access to and is in a better position to determine quality.

Add to this the fact that he knows me personally and learns my preferences over time, and therefore becomes a more trustworthy source.

If he doesn’t, I’ll begin to trust his information acquisition and filtering less and less over time.

Your experience with social networks will vary, depending upon how you use those sites and how you leverage the friends you develop there. If you randomly add every joe schmoe who friends you, you really can’t trust their filtering.

If, on the other hand, you only friend those you are interested in and trust, you’ll get a lot of value from their recommendations.

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