Comments on: Paydirt: Blogcatalog Interviewed on Technorati Blog Advertising

By: Paul Baines

Paul Baines — Sun, 03 Aug 2008 18:08:58 +0000

I am a committed member of BlogCatalog.com – I love the atmosphere there, the people are extremely supportive and (most of) the content is of top quality – how will this all be affected by a deluge of paid advertising I wonder?

By: Jason

Jason — Fri, 01 Aug 2008 01:00:07 +0000

I’ve never been real excited about CPM. It’s difficult to track any successful marketing campaign online with the CPM model (unless you capture the referrer in the URL). Low traffic blogs that can actually send traffic your way with CPC is much better way of doing it I think. This way we can actually measure the results.

Also, most blog pages are huge, and just because an ad may be somewhere on the page will count towards CPM (even though nobody ever sees your ad).

Jason

By: Claudine

Claudine — Sat, 26 Jul 2008 03:13:28 +0000

I also think that more and more people are blind to ads, making it a little more challenging to make money with this type of ad. If people are truly interesting in a product or whatever is being sold, though, they will follow through.

By: Rakeback

Rakeback — Sat, 28 Jun 2008 07:32:00 +0000

As a buyer of advertising I first thought it looked really interesting. CPM though is not really good enough. It’s just adding an extra step of complexity for the advertisers, having to calculate the amount of visitors you will get. It also makes me a bit suspicious because it usually (not saying this is the case with tehnorati) signals very few visitors in the end.

By: Anaja

Anaja — Wed, 25 Jun 2008 20:35:33 +0000

I would love to see this take of, hopefull it is not another disaster like bidvertiser. however I dont think they can even get up to %10 of what google does.

By: Steven

Steven — Wed, 25 Jun 2008 05:27:57 +0000

I agree with Andy – focusing is to the communities exactly related to your niche is the major key. Not to be a die hard fan of facebook though, I saw its strong potential as a means of marketing – in fact, have recently launched a professional networking site modeled to facebook – it’s schmoozii.com

Hey, I’m finding myself to being on this site more often. Many thanks Andy:)

By: Steven

Steven — Wed, 25 Jun 2008 05:20:13 +0000

I absolutely agree with what Andy mentioned here – you should spend more time with the actual communities related to what you are doing. Regarding facebook, not to be a die hard on this social site but i saw its great potential for marketing – in fact have recently launched a social site modeled to facebook ( schmoozii.com )i just hope it gets close to its success. I find myself to being on this site more often than usual :)

By: Andy Beard

Andy Beard — Sun, 22 Jun 2008 10:11:36 +0000

Hi John

It is certainly not for everyone – I think that is the case for every online community, and that is what Blogcatalog is, a community.
There are people who drive thousands of visitors a day from Facebook, I can’t remember the last time I saw Facebook on my stats.
You need to invest time in communities that are right for your business.

By: John Sullivan

John Sullivan — Sun, 22 Jun 2008 05:14:52 +0000

Hey Andy
I spent a lot of time researching no follow and after all the crap I read some of the info on your site and used that as a major factor of switching to do follow,so thanks for that.
As far as that sinking ship and the interview.I found going on Blogcatalog to be the most UNPRODUCTIVE use of time period.
I mean even twitter brings more traffic,since they deleted my account for whatever reason.I have been MUCH better off.
They may have pageviews and people but even the Titanic had people on it.
Although you and many people may disagree I respect you accepting where I’m coming from and adding this.
I always thought you were a marketing site so I avoided your site and saw your name all over.But I will say I respect your knowledge Peace OUT;)

By: Ryan

Ryan — Sat, 21 Jun 2008 07:12:29 +0000

thjanks Andy, but tihngs have changed already, I think the CPM only works if you have more than 100-200K per day..