How To Create $12 Visitor Value (Not CPM)

I have written a pitch for your Product Launch Formula dollars

It is a little special, as I am doing stuff with WordPress noone else is currently doing

Take a look here

Yeah… I am offering what I believe is a unique bonus

Expect some special content over the next few weeks… no more “slumber time”

I have deliberately published this as a separate page to highlight some of what I am doing

Related posts

This entry was posted in Uncategorized. Bookmark the permalink. Both comments and trackbacks are currently closed.

45 Comments

  1. Vlad Zablotskyy (7 comments.)
    Posted April 15, 2009 at 8:12 pm | Permalink

    Nice to see your blog again! :) Wow, where are all the widgets? Is this a temporary look or shall we get used to it?

    • Andy Beard (1685 comments.)
      Posted April 15, 2009 at 8:41 pm | Permalink

      Actually I wasn’t planning on relaunching in such a raw state.

      I was using the login lockdown over the last few days with a custom landing page, but for some reason the feature that allows you to exclude pages from being “locked down”, allowing you to read them, for some reason wasn’t working for me.
      At least not fully

      It would allow people to access RSS, and Feedburner to pick up a feed, but not get to a landing page.

      I found this out about 30 mins after the doors opened for PLF (I was already running late)

      Thus I debated a full site redirect to the PLF page, or opening up the blog.

      As it is, I still need to get a contact form reinstated

      • Vlad Zablotskyy (7 comments.)
        Posted April 16, 2009 at 4:55 pm | Permalink

        I agree with others, this theme is really nice. What are you using for cascading comments? Lockdown or not I missed some action on this blog, as probably do many others :). Nice to see it in action again.

        • Andy Beard (1685 comments.)
          Posted April 16, 2009 at 5:00 pm | Permalink

          This is just default thematic, and I keep breaking things as I am hacking the live site with lots of custom stuff in functions.php

          • Vlad Zablotskyy (7 comments.)
            Posted April 16, 2009 at 5:01 pm | Permalink

            I have to tell you I love this theme already!

      • Vlad Zablotskyy (7 comments.)
        Posted April 16, 2009 at 5:00 pm | Permalink

        It’s the WP 2.7 threaded comments, correct? I like the way this theme is handling it.

  2. underworld (1 comments.)
    Posted April 15, 2009 at 8:16 pm | Permalink

    Andy I have to say your all white wp theme is nice – Havent visited since its been like this – is it new?

  3. Dennis Edell (20 comments.)
    Posted April 15, 2009 at 10:00 pm | Permalink

    Welcome back! I need to resubscribed via email, and the option seems to be currently missing. Got a link?

  4. Veneretio (1 comments.)
    Posted April 15, 2009 at 10:55 pm | Permalink

    …and here I thought you were gone for good. I had to do a double take when I saw this post light up in my reader with the previous one saying over 9 months ago. Looking forward to the “special content” that’s coming!

  5. dropped by to say hi (1 comments.)
    Posted April 15, 2009 at 11:25 pm | Permalink

    While I was reading this I could’t help but think that it was going to be a cheap rip off of “million dollar napkin” turns out it’s actually unique and descent material. Nicely done mate. CPM was well explained btw

    • Andy Beard (1685 comments.)
      Posted April 15, 2009 at 11:39 pm | Permalink

      I am a fan of Ryan’s stuff, extremely well presented.

      At the same time by his own admission he is not a “technical geek”

      I no longer class myself as a programmer, I dabble (maybe know enough to be dangerous), I am a “marketing geek” and whilst I much prefer to use other people’s solutions when they work, sometimes the existing solutions just don’t work, and most programmers haven’t got enough “marketing nonce” to create a workable solution for the people who aren’t propeller heads.

  6. Interview Questions (1 comments.)
    Posted April 16, 2009 at 8:28 am | Permalink

    Hi Andy, just found your blog :) Been reading for the last 30 minutes, there are some really great content here. I read the PLF it was a great read, I especially liked how u tried to address the flaws too.
    Anyway thanks

  7. Lord Matt (28 comments.)
    Posted April 16, 2009 at 5:14 pm | Permalink

    It’s nice to see you back Andy. Hopefully I’ll get to find out what you’ve been planning all this time.

  8. Andy Beard (1685 comments.)
    Posted April 16, 2009 at 5:29 pm | Permalink

    I haven’t encouraged anyone to look at this second page yet but it partially demonstrates the power of what I am doing

    http://andybeard.eu/landing-page-test

  9. Musicas Morangos (1 comments.)
    Posted April 16, 2009 at 6:40 pm | Permalink

    I´m a fan of this theme too, it´s “clean”, no stuff for distractions, just your juicy posts.

  10. Desirablelife (1 comments.)
    Posted April 16, 2009 at 7:52 pm | Permalink

    Good to see you back Mr. Beard. When I found your blog it was about 4 months ago , since then I’ve always been curious if you will be updating it or not.
    One of the greatest source of ultimate seo techniques has been restarting again.
    Thanks

  11. Diana DeAngelo (1 comments.)
    Posted April 17, 2009 at 12:02 am | Permalink

    Ever since I found this blog I’ve been checking back in religiously, nice to see you posting again.

  12. ny web design (1 comments.)
    Posted April 17, 2009 at 4:18 am | Permalink

    Hey, welcome back Andy. I like the old look of your blog than this all white background.
    Well anyway, the content of your blogs have been very helpful! Continue on sharing your knowledge, I’ve been learning a lot.

    • Andy Beard (1685 comments.)
      Posted April 17, 2009 at 10:48 am | Permalink

      The old site had a lot of white, but some elements will make their way back soon – events and timing meant I had to open the door even though there are no fittings, paint on the walls etc.

  13. Truby (1 comments.)
    Posted April 17, 2009 at 8:05 am | Permalink

    Good to see you back Andy..I will be back

  14. Edelholz (1 comments.)
    Posted April 17, 2009 at 11:35 am | Permalink

    I think, that he get’s the first visitor an this visitor get’s the first click on advertising. In effect it’s luck. In case it would be nice tho have 12.000$ / CPM but it isn’t.

  15. Dr Benson Yeung (1 comments.)
    Posted April 19, 2009 at 3:46 am | Permalink

    great concept. I shall be waiting eagerly to see the further development of this.

  16. Diet Blog (1 comments.)
    Posted April 20, 2009 at 5:54 pm | Permalink

    Good to see this blog back in action. It’s been a while! I’ve been reading the older posts and have learned a lot. Thanks for coming back to give me new content to read/learn from. Love it!

  17. Computernoob (1 comments.)
    Posted April 21, 2009 at 6:59 pm | Permalink

    Aah $12 per visitor sounds really almost to good. But i will wait for more posts about this subject to come. looking forward.

  18. almir (1 comments.)
    Posted April 22, 2009 at 5:48 am | Permalink

    its been awhile since i last checked out your website and the look of the website looks really eerie as if something has changed dramatically and i’m not sure what it is that gives me this feeling.

  19. baseball drills (1 comments.)
    Posted April 23, 2009 at 2:37 am | Permalink

    Yes, I’d have to agree with the others Andy, good to see you back, always have great content on here.

    Nate

  20. Mike Ball (1 comments.)
    Posted April 23, 2009 at 11:04 pm | Permalink

    Hey andy,

    good to see you back.

    The blog looks a bit bare now though:)

  21. Webomatica (5 comments.)
    Posted April 25, 2009 at 11:20 pm | Permalink

    Been a while since I visited – please post more often :)

  22. Andreas Schwaack (1 comments.)
    Posted April 26, 2009 at 5:28 pm | Permalink

    When I found your blog it was about 4 months ago , since then I’ve always been curious if you will be updating it or not. One of the greatest source of ultimate seo techniques has been restarting again.

  23. Mike Patton (1 comments.)
    Posted April 26, 2009 at 6:12 pm | Permalink

    $12 per visitor is great, but I’ve been wondering, is $12 per your affiliate site’s visitor or per visitor, you’ve sent to product page (eg. clicks or uv’s from clicks).

    I also offer kinda bonuses (except that they are online casino bonuses) and I still dream for earning that much per visitor. Yes, and I use A/B and MVT testing too :)

    • Andy Beard (1685 comments.)
      Posted April 26, 2009 at 6:51 pm | Permalink

      I think they are measuring unique visitors rather tan clicks – I must admit some of those visits I wasn’t measuring effectively on my end to determine between clicks and uniques.

      Theoretically there are tons of industries where they can afford to pay Google more than $12 per click from search, so it isn’t such an extreme statement, but at the same time many bloggers who publish unique information for free struggle on low paying CPM.

      Whilst I didn’t publish raw traffic and conversion numbers, I wouldn’t be surprised if those numbers were close to the average per visitor value.

      If you are promoting something long term, you should gain more benefit from split testing various parts of a campaign. With launches they are over too quickly, and often there is not enough data to work with.

  24. Robert Craig (1 comments.)
    Posted April 27, 2009 at 9:41 am | Permalink

    You have raised some interesting points in this blog. You are now in my bookmarks :)

    Ive been trying to monitize blogs for what seems like ages. You have given me new strength of direction to tackle the problem again.

    many thanks

  25. Amit
    Posted April 27, 2009 at 10:03 pm | Permalink

    I realy learned something new today. Thanks for the info.

  26. Green Marketing (2 comments.)
    Posted April 28, 2009 at 1:32 am | Permalink

    Awesome article, definitely some new-age cool stuff. I can’t wait to see where this heads. I think monetizing blogs will surely be the wave of the future.

  27. 12mim
    Posted April 28, 2009 at 4:02 am | Permalink

    There really is great content here and I love the theme!

    12 Month Internet Millionaire

  28. Greg (2 comments.)
    Posted April 29, 2009 at 12:23 am | Permalink

    Andy,

    Great content, but the all white is killing my eyes. What’s in the hopper?

  29. zack kim's fans (1 comments.)
    Posted April 29, 2009 at 7:54 am | Permalink

    Hi welcome back, by the way what happen to your blog, it is look in whitening.. :)) , kidding bro..where is all the blog stuffs..??

  30. Scentsy (1 comments.)
    Posted April 29, 2009 at 3:19 pm | Permalink

    Andy. Please keep the new white layout. I love the clean look!

  31. Peter Andrew (1 comments.)
    Posted April 30, 2009 at 12:48 pm | Permalink

    Hey Andy your white WP theme is nice, an awesome article, thanks for sharing Andy.

  32. Julian Woods
    Posted May 1, 2009 at 2:25 pm | Permalink

    That sounds as a lot. Is that 12 dollar a lifetime value, or the money left by wile the visitor are still on the page (or following your link)?

  33. Digital Photography
    Posted May 1, 2009 at 11:53 pm | Permalink

    To be honest, I’m not a big fan of the all white you’ve got going on here, it’s a little hard on the eyes. I would recommend some dark blue or something somewhere to break up all the blankness and give they eyes a break.

  34. The Agra Indian (5 comments.)
    Posted May 6, 2009 at 10:52 am | Permalink

    Hi Andy,
    This is the first time I came to you blog. I just love the white background even Google is using this plain background. This makes the web page easy to load as well as looks nice.

  35. Webhost Answers (1 comments.)
    Posted May 12, 2009 at 3:58 pm | Permalink

    Wow, I would have said that this is undoable, but I see the screen shots! amazing.

    My goal used to be $20-$50 ecpm. $12000 pretty much eclipses that.

  36. youdate
    Posted August 20, 2009 at 4:34 pm | Permalink

    I please to see a huge discussion going here. I got a good strategy about to increase visitor value. Thanks to all……….

  37. transciptionservices
    Posted August 28, 2009 at 12:13 pm | Permalink

    Websites with light shades or white background always look nice to me. I visit websites for the text, not for the images and text look very clear on lightly shaded or white background.

    Thanks for sharing the useful info.