Here are some more links discussing the use of NoFollow for SEO purposes.
Seo Blog has a solid overview of how each search engine treats nofollow.
I am not sure the final conclusion regarding Yahoo and treating nofollow for ranking purposes is correct. I know many people who have done well with blog comments with Yahoo search, even on blogs using nofollow. I haven’t got any recent data.
Michael Campbell has written an overview of the differences between nofollow and dynamic linking. In summary the effect can be the same and it is much easier to implement nofollow. It is maybe not always the same if you think of the previous article and Yahoo stats.
There is also some interesting discussion on the use of NoFollow with ReviewMe reviews today.
Darren Barefoot posted a review of some backup software. He has made a policy decision that any post he makes that is sponsored will be linked using “nofollow”.
This has been picked up by Jim who has been following about paid posts recently.
This has also been discussed on Tris Hussey’s blog.
Darren Barefoot’s main arguement is that he has done this so that he doesn’t have to make a decision with each post, which I suppose is fair enough. He does however suggest that he will be posting sometimes about sites that may not fit his readership, or that he is effectively only posting because he is being paid to do it.
My ReviewMe Opinion
You shouldn’t be reviewing stuff if it doesn’t relate to your blog and your readers.
Any money you might get is a bonus.
If you review a site, and your opinion isn’t totally negative, I personally would give them a useful link. A long-term link on my blog, even from the comments or a trackback, is probably worth more from an SEO perspective for someone’s site than a link in the old content of many top bloggers.
Darren Rouse (yes a different Darren), did a short interview at Bloggertalks.com discussing among other things paid posts.
Here is an excerpt, but you really should read the full thing.
Having said that – I donâ€™t do paid posts and wouldnâ€™t recommend other bloggers do them unless:
* the product or service that youâ€™re reviewing is highly relevant to the topic of your blog – will your readers be interested in the post?
* youâ€™ve got something of value to say about the product/service – will your post be useful to readers?
* youâ€™re genuine and give both pros and cons of the product/service – are you being true to yourself and your readers?
* make a disclaimer that youâ€™re being paid to write the post – are you being transparent about your motivations for writing the post?
Why is a link here worth more for SEO?
As an example just 1 month ago Robert Scoble linked through to me. I had a small spike in traffic that weren’t really interested in what I had written. It was approximately 500 visitors, but only a fraction clicked through to a previous post on the same subject, and only a couple cared to leave a comment here.
For a day or 2, a Google search for Andy Beard would show Robert’s post in the top 10 results. Then it slipped to page 2, and now it is already on page 3.
In 2 or 3 months time that link will be totally worthless for passing on pagerank. Once content leaves the front page, it enters free-fall in a bottomless crevass.
On my blogs, I generally create lots of safety nets, and I am stiving to also create a fixed platform such that content can only drop down a short way from the spotlight.
Would I Do Paid Posts?
Yes… but not for the reasons most people would do them.
I value my time, and the $30 I would currently get from ReviewMe to do any justice to a review just wouldn’t cover my time.
But any niche website is relevant to this blog
1. I can quite happily rip apart the SEO and offer some improvements
2. I can also comment on the monetisation, sales page etc.
In fact ReviewMe might be an easy way for me to find Victims.
I have actually been thinking about disclosure for a long time. Disclosure is a total pain on a blog, not so much from an ethical point of view, but management.
- You have to type all this junk every time you even mention a company.
- Maybe today you have no financial relationship, and then in 6 months the same firm is a major sponsor of your blog, and you get some search traffic to your old content.
- Maybe you are on best of terms with someone today, maybe working for a company such as Microsoft, and you are writing a personal blog. A year later and you now work for Google.
- Maybe you are a lawyer, and want to include some kind of disclaimer on all your blog posts pertaining to legal advice. That might actually be something a law or health related blog might want.
- Then of course political blogs have to be very careful about open disclosure.
It exists, development started at the beginning of November, and it was meant to be a very fast development project. But I kept on adding features, and those inevitably caused bugs to creep into the code that cause more delays. I will probably release a beta version either tomorrow or most likely Monday.
There are more features I want to add to it, but as more and more people are having different ideas about they wish to handle disclosure now and in the future, I think it is best to get this “out there” so that they won’t have to edit even more old content.
Yes, this was another one of my rambling posts that went off in lots of different tangents. The big question is…
Was it worth reading all the way to the end?