SEO Blogs Need A Serious Spring Clean

 

Stompernet are in the middle of a relaunch of their SEO Training product as an online course you can get access to immediately for $1 – when I first looked at the course it was a 2 DVD set last October.

Here is a blatant affiliate link - http://andybeard.eu/Recommends/SEO-Training.html

I listen to the “undercurrent” in SEO circles, and Stompernet is often criticized, though typically just by inferrence.

This post is to address some of the things I see repeatedly online, especially among SEO bloggers, and hopefully it will offer some additional benefit to bloggers in other niches.

1. Bad Information

SEO information has a “sell-by” date – whilst there are many exceptions where content could be looked on as perrenial, what often happens is that a blogger will create a fresh post with new information, leaving the old information still indexed and bringing in visitors.

The problem is there is a network effect, especially if content is heavily promoted and referenced, on sites which take less care with updating their content.

There are a number of solutions

  • Update old posts, possibly referencing new posts
  • Update older posts, and then recycle them, something Michel Fortin does very well with his copywriting posts
  • Create a new post or page, and then use redirects to transfer link equity or optimizing HTML  links

One glaring example is how many SEO, Marketing & Design blogs have recommended using Robots.txt for handling duplicate content. That article is now 18 months old, was widely read, yet the web is innundated with blog posts still suggesting using Robots.txt on category and other archive pages.

This is often on “authority content” that gets hundreds of thousands of views.

It could be looked on as criminal negligence especially if you are still actively promoting that content.

There are serious resource problems in updating content, but far better to refresh old content than have to constantly churn out fresh articles.

The biggest resource problem is updating video, especially if it is widely syndicated – recreating a series of screen capture videos every time WordPress has a major update is one of the reasons why I have never attempted to offer any basic tutorials — it becomes dated too quickly.

Last I heard Stompernet have a staff of 30 people working on creating content for their members and keeping it up-to-date – it is hard to compete.

I am going to be going back through my archives, pruning, redirecting & rewriting – I really hope other SEO blogs and even the major SEO forums do the same. There is too much junk out there.

2. Unique Information & Secrets

Whilst it is possible that some information is totally unique on the web, such as if you carry out extensive testing yourself, the vast majority of information on the web isn’t unique, and quite often there are 100 different answers to the same problems, from 20 different, even authority sources.

Look back at that and do the math.

I have seen 5 different answers to the same problem from the same expert author – which one is correct?

Sometimes it is possible to do a site search and work out which solution is the most current recommended solution, but quite often someone will take action on out-dated content.

Whose fault is that?

Oh but what do you care, the disclaimer on your website will cover your ass.

3. Refined Marketing Process

Have you noticed that Stompernet and other successful marketers typically launch their new or refreshed content in cycles?

  • They get their sales funnel in place
  • They refine their landing pages
  • Add value to their free content ensuring it reinforces their marketing
  • They have a marketing sprint and then close the doors (scarecity)
  • They get a new wave of inductees that is easier to teach systematically

With this method they can ensure a cohesive marketing message, and that the material they provide is accurate at the time they release it. Incremental upgrades are still possible on content that is paid for, but it is vastly more complicated.

Offering Premium SEO Content or Tools?

SEO bloggers offering premium content unfortunately think the SEO benefit of the links they might gain from their premium content and possibly the traffic, but don’t think about their affiliates.

Are you going to provide deep linking capability for your affiliates to your next major piece of SEO or Marketing linkbait, with a refined sales funnel and launch process?

Offering an SEO Service?

All the recycling process still applies, and you can think about how you can periodically suck your sales prospects further down the sales funnel, possibly with coordinated webinars and free “live” site evaluations.

What is important to remember is “Results in advance” – if people benefit from your knowledge in a material way, they are more likely to open their wallets.

4. Kicking Your SEO Optimized Behind

I am not going to get into a debate whether the best information within Stomping The Search Engines 2 or Stompernet’s Elite membership is any better than what can be achieved by joining one, or several other membership sites, possibly once you sift through outdated information.

As I recently mentioned about prior knowledge and disclosure, I don’t join SEO training sites, though I am probably overly cautious. It is quite possible I might even disagree with some of their content – that would be a fun discussion.

That being said I have learnt a huge amount from the material Stompernet have provided over the years for free in various forms, and much of the published work of their faculty from 4 years ago could still be looked on at cutting edge.

Being able to recommend STSE2 allows me to avoid writing about basic SEO concepts, because it is the best introductory SEO course I have seen, and I have it siting on the desk infront of me, a review sample sent 6 months ago.

 

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Comments

  1. says

    You are correct Sir! I have to say I “LOVE” Stomper Net. I get both Net Effects and Stomper net. I am up to Issue # 5 of Stomper Net Insiders DVD of the Month and I have done so much to build several webpage’s and blogs and get them all on the first page of Google. I have been doing SEO for 10 years and I own 22 websites, all are on the first page of the search engines. I have to say even though a lot of what Stomper net had to offer me I knew, there was a lot of new information I didn’t. I think it was the best money I have spent on internet marketing and SEO I could have shelled out. Get It!

      • says

        Andy,
        Yes, I agree that I should put more work into the landing pages, more content and so on. There is a “but”. I prefer to work on the engine that has taken now 2 years of my development time (not full time). I just want to finish this beast and launch a beta. My idée was just to make a simple (lean) page for registration for SEOs that are interested of the free offer. There are always a few that will register and that way there will be a small community active from the start. I believe that this will promote itself when it’s ready. So my goal is to focus on a quality of the service then promotion and SEO at the moment. I believe that over the years it will get its attention.

        If you have suggestions you are welcome to comment more specific what you have in mind. I’m always open for suggestions :-) if it will not cost me to much time. You can even write a small article on what could be done better and let people comment on that. By the way I ask SEO’s for review of seo.net at http://www.sitepoint.com/forums/showthread.php?t=617630 . You are also welcome to comment there.
        Thanks for visiting
        Cheers

  2. says

    I am probably one of the people that provide bad SEO content in my blog, but it’s mostly used to improve my search engine rankings and lure in potential clients. With that said, I totally agree with your thoughts

    • says

      Ha. I am trying to get knowledgeable so I can steer my clients in the right direction. I understand the basics of keyword research, and really only offer to get their architecture in order. Anyone know of good articles for businesses that want to do basic SEO – or is there such a thing.

  3. says

    Thanks Andy,

    Great post. I have been very happy with the Stompernet products and information especially The NET Effect Journal. I think that they put together fantastic training information. If you ever get the chance to go to their live events do! But for that you need to be a member of their full Stompernet $800 per month membership… which is closed right now… or you need to know someone who might invite you as a guest :)

    There are a couple of other sneaky ways to get invited by Stompernet which I might talk about on my blog soon! Because I am going to make a post about my first Stompernet Live event StomperLive7 in Atlanta March 6-8th 2009. It was fantastic.

  4. says

    For WordPress users, there is a related posts plug-in (MicroKid’s Related Post I think) that allows older related articles to be linked to newer ones. I think that updating an older post with the link to newer information is a good thing, over just redirecting it to a new article, that way you can see a history of archives with information. Seeing that the blogger has written about it in the past, and has now continued research in updating the article shows their authority and knowledge on the subject is being nurtured as new techniques arise.

  5. says

    Stompernet rocks and there is no denying it. It is however SOOO information packed that you can quickly get an info overload if you’re not careful (I’ve done that twice).

    The way they present it is very clear and to the point but the amount of information is so massive that you will need to take a little at a time in order to be able to implement it and put it to good use.

  6. says

    Yes, I agree about there being too much info on Stompernet and SEO is a tough concept to grasp to quickly, my style is to go at it little by little, you learn a thing or two at a time and well.. this causes me to rework pages a lot but SEO takes a while.. but it is good for those that are willing to go through the work.

    • says

      Adding a short paragraph explaining that information is dated, and pointing to new information isn’t going to have a negative effect on SERPs. Rewriting the article might potentially, but in many cases unlikely. A redirect is a little more risky, but combining multiple articles into a fresh article covering all topics, and playing with redirects might be the best solution and might gain rankings.
      Think about your internal link building.

  7. says

    It’s unfortunate that there isn’t an endless amount of free info out there on the net for SEO efforts. I’ve personally been remiss to use many of the online training guides, but I’ll definitely give consideration to Stompernet.

    In the mean time, I think there’s plenty of free info out there on the subject to piece together an excellent campaign.

  8. Chinese Dude says

    I was a member of Stompernet for a month, (got it free) and the amount of information inside was mind boggling. I probably spent 5 hours a day trying to cram it inside my head before the month was up. Great info and worth the money.

    • says

      Having just seen your company site, I am amazed you have even seen the free material, as your site certainly needs a huge amount of work

      Your SEO site doesn’t need a spring clean, it should just be deleted.

  9. says

    ahhh, Andy? You looked at his site and determined it was in bad need of help. Check out my site. I’m using a “SEO friendly” theme. Whatever that means. Any quick suggestions?

    PS: admitted novice at SEO/Blogging

  10. says

    your post is absolutely covering all the hidden truth and factful in SEO quality is more important than quantity you must be strategic mind and more brain storming person if you are in SEO

  11. says

    “That being said I have learnt a huge amount from the material Stompernet have provided over the years for free in various forms, and much of the published work of their faculty from 4 years ago could still be looked on at cutting edge.”

    I agree. Their material are just really great and very practical. In fact, those that i have read are for free too from subscribing them.

  12. BrodNeil says

    I think i wanna register. I got great information from here. I am also getting replies for my comment on my email. This is great.

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