I was honestly so caught up in other things over the last 36 hours, I totally missed this and it is highly relevant to my Disclosure Policy Plugin.
I am not a lawyer, thus any interpretation of the situation I am going to leave in the hands of lawyers who I have a great deal of respect for, and who themselves are involved in the internet marketing field.
First of all the “opinion” from the FTC (PDF LINK)
I then read Dr. Tony Hung’s opinion (he is a Dr of medicine) but the opinions are very valid.
Other mentions I haven’t fully digested yet
FTC May Regulate Pay Per Post @ Techcrunch – The Techcrunch post targets Pay Per Post, which in my opinion is actually totally missing out on the much target picture. It also affects many of the companies Techcrunch cover who use affiliate programs for monetization.
FTC tells PayPerPost to knock it off at Matthew Ingram – Matthew does mention affiliate marketing, thus why target PPP with this. This affects Google more than PPP.
This affects Amazon, Google, Ebay, Clickbank, Commission Junction, Linkshare and a host of other billion dollar companies that allow affiliates to link directly through to a particular product or service.
For WordPress users, the perfect solution is my Disclosure Policy Plugin.