Search Engine Glossary (a victim)

In a previous post I stated the following:-


Would I Do Paid Posts?

Yes – but not for the reasons most people would do them.

I value my time, and the $30 I would currently get from ReviewMe to do any justice to a review just wouldn’t cover my time.

But any niche website is relevant to this blog

1. I can quite happily rip apart the SEO and offer some improvements
2. I can also comment on the monetisation, sales page etc.

In fact ReviewMe might be an easy way for me to find Victims.

Who would class as one of the best possible “victims” for a paid review?

Maybe a specialist in Search Engine Optimization? The author of what many refer to as the SEO Bible?
If he was also the founder of ReviewMe it would be ideal.

So today I received a review request through ReviewMe for Aaron Wall’s Search Engine Marketing Glossary. He is also author of the top selling SEO Book.

I sometimes wonder whether the guys behind the sceens at ReviewMe have some interesting backend statistics, monitoring the increase in Alexa, Technorati and Bloglines ratings. My Alexa averages around 30K rather than the 180K shown in the ReviewMe description, and Technorati rating is increasing daily. Bloglines doesn’t go up very fast, most new subscribers are for email, Pageflakes and Google Reader.

Reviewme Rating

Ok enough preamble

Search Engine Glossary

Despite the fact that this site is totally relevant to my audience, I was actually in 2 minds whether to write this review, because in writing it, in some ways I am giving away one of my plans for a niche affiliate site. I actually mentioned my plans over on Copyblogger in the comments recently, but I didn’t mention which material I was going to leverage.

I am going to break this review down into 2 parts, content and seo/navigation.

Search Engine Glossary – Content

I have been impressed with the SEO Glossary for some time. When I first saw it, I gave it a Digg and that was a couple of months ago.

For a newbie webmaster, some of the terms are a little complex, but to give Aaron credit he has explained them in as close to “layman’s terms” as is reasonably possible, with extensive linking to further reference documentation.

I honestly didn’t find any material I disagree with, and Aaron has far better understanding of many SEO concepts than I do.

SEO Definitions Which I Felt Should Be Included

Dynamic Linking
Blog Search
Google Juice (linked to TLA but didn’t have a definition on its own)
Article Marketing (linked from Link Building)
Press Release (Linked from Link Building)
Google Webmaster Central
Tracking / Statistics

SEO Terms That Needed Expansion

Tag, Tagging, Tag Clouds
Microsoft > MSN
MSN > Microsoft
Toolbar – links to useful ones such as Search Status, Google etc.
Snippets – misspelling (something I have noticed is headings rarely appear in snippets)
RSS – I actually agree with your description, though most bloggers seem to think that RSS means sharing content everywhere, regardless of copyright.
Sitemap and recent events on conformance

Splogs/linkfarms – you gave a very clinical definition

SSI – I would actually include a PHP example there as well

SEO References Needing Updating

Danny Sullivan – Search Engine Land
Text Link Ads (add an affiliate link)
Link-farm or link-farms (broken jump)

Search Engine Glossary – SEO and User Navigation

It is my opinion that the content would be better presented as a massively hyperlinked and interrelated blog using tagging. That would provide a better user interface to navigate the content, and probably better SEO possibilities in general.

I am not going to go into it too deeply, as that is what I plan on compiling sometime soon as the licensing of the material is quite relaxed, mainly because Aaron has made use of a some content from Wikipedia to start with.


I honestly spent a lot more time reading this glossary than would justify a few dollars in compensation. That wasn’t just to pick holes in it or find a few bugs, I was learning at the same time as my knowledge of search engine optimization is far from complete.
The Search Engine Glossary is a very comprehensive list of search engine optimization definitions.

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  1. Seo company says

    Usually people never reveal if they are reviewing for a compensation, so I was impressed that you disclosed that. Makes the review more credible; I think people fear if they put it out there that they accepted a review assignment from another site their review would be looked down upon. Bravo! I REALLY enjoyed the review.

  2. says

    Thank you for this informative review. I have been thinking of writing up some kind of glossary for SEO terms, not so much with a view to monetize it right away, but simply as an informational resource for those are completely ignorant about topics such as SEO or Internet marketing.

    I was reminded of just how prevalent ignorance of SEO issues is when I was trying to explain the concepts of AdWords and AdSense to my brother a few days ago. He had no idea that these things even existed or that it was possible to earn significant amounts of money with them. As I attempted to educate him about Adwords, I began my explanation, “Okay, you know that whenever you search for something at Google, you’ll see the organic search results on the left side of the screen…”, but before I could tell him that the AdWords ads were on the right side he interrupted, “Organic? You mean we have to fertilize them first or something?”.

    What makes this really funny is that my brother is a recent computer science graduate who has more technical savvy than I do in many areas. But when I try to explain Internet marketing stuff to him (or any other family members, come to think of it), I have found it difficult to hold their interest for very long because they don’t understand most of the terminology. I did manage to get my mother to understand the concept of what search engine optimization was and why people who are good at it can make money with their websites, so I guess that’s a good start!

  3. jeniliaa says

    Very useful for all like me i want create a website with SEO concept implement in that i will use the site for the Domain name registration


  1. […] I have done one paid review on this blog, for Search Engine Glossary. I pointed out in that review that anyone asking for a review at that time would be doing well, because the stats hadn’t updated based on my then traffic rated by Alexa, and my subscriber numbers. The numbers used in ReviewMe are still the same 1 month later. My subscriber numbers and Alexa rating are constantly increasing. One of the big advantages of this new service (other than the larger piece of the pie for bloggers), is being able to set your own price or negotiate. I am also wondering whether the service will be suitable for niche websites rather than blogs. […]