Link Building is a fundamental skill for SEO practitioners, but many go about it in ways that could hurt their long term ranking benefit.
Just over a year ago I wrote my first and only guest post, as an entry into Marketing Pilgrim’s annual competition.
At the time when I published the article, I joked that “I had been robbed“, you wouldn’t believe the number of comments suggesting a way to get my revenge, file DMCA, report to Google or recover my “stolen” article.
Climbing The Heights Of Mount Google
When you set out to climb a mountain, or rank for a competitive keyword
term, some methods are effective.
This is a simplistic look at climbing the heights of Mount Google.
A human pyramid might be suitable for those low hanging fruit, but this
method is unlikely to help you scale great heights. Not only is it hard to
gain great height, but the weak construction is easily eroded by
Photo credit: S@TS
Belay or Blogroll
Whilst exchanging blogroll links can help lift you up to a certain level,
they can effectively anchor you to your peers. From an SEO point of view
they are more about securing your position than lifting you higher.
If you have achieved a certain height, there is nothing wrong with pulling
up a few team mates. They can then aid in a push for the summit, which can
be a very lonely solo trek.
Photo credit: dfinnecy
This is the “gizmo” mindset, that specific tools can blast your website or
blog to prominence, maybe as a clown from a circus cannon, or to scale the
walls of the Vatican in Mission Impossible.
Whilst I am a fan of some forms of automation, and it can achieve
significant results, those results are often short-lived.
Whether it is trackback and referrer spam, automated social bookmarking,
directory submission software, or other quick fix, the writing is on the
wall before you even start, only many are too blind to see it.
Not everyone gets a safety net, or is Ethan Hunt.
Photo credit: Wikipedia
Teamwork is often the most effective method, especially if one member of the
team is already at the top of the mountain, and can pull you up.
Photo credit: JasonRogers
It might not convey the same bragging rights, or sense of achievement, but
if you are a “big hitter” working for a major corporation, or have plenty of
funds to grease the wheels, there are faster ways to the top.
Photo credit: Photo Monkey
Don’t try to climb the highest mountain from the start, it will always end
in failure. Start on lower slopes, build experience, and if possible gather
together a solid team to help you scale the higher slopes of Mount Google.
Then again, who wants to be top of the mountain, and why am I writing a
guest post ;) Pull me up Andy!
As a guest article, I was a little disappointed in the results. Not so much my results in the competition, but overall traffic, appeal to Stumbleupon visitors, etc.
I deliberately chose a different style of article, more images, light weight/broad appeal content, but with a deeper message that might have not quite sunk in for readers.
I am going to try another attempt at the same article using diagrams and more specific wording soon.