I regret to inform you that this is serious news, and if you run your business from the UK, and have a website, this probably affects you.
It affects you even more, and places you at a serious competitive disadvantage, if you are involved with Niche or Internet Marketing, in topics you don’t want your competitors knowing about, especially if click-fraud attacks are a danger.
2006 No. 3429
The Companies (Registrar, Languages and Trading Disclosures)
Made – - – - 20th December 2006
Laid before Parliament 21st December 2006
Coming into force – - 1st January 2007
From SI (3429 of 2006)
Oops, It is Already In Force
This seems to have slipped in over the Christmas period and no one is talking about it, at least on the internet. I don’t have access to UK TV news stations regularly.
I found out about this on LinkedIn Answers – (login required to see original)
Here is the question from the LinkedIn Answers section plus the contact details of the person who posted it.
It was posted as a question on their new answers service by Mandy Webster a Legal Services Consultant and Contractor http://dp-smart.co.uk
Here is the content of the question
Are you aware of new required content for websites and email?
From 1 January 2007 a new SI (3429 of 2006) clarifies that websites and emails must carry full company registration details, that is full legal title, registered office address and registration number. So emails are now designated as ‘business letters’ for all you company secretaries!
The SI was sort of sneaked in towards the end of December and came in with very short notice but I have not seen much press coverage so far.
This seems to affect Ltd companies and up, so if you are a sole proprietor it might not affect you.
If you only have a few central websites, it isn’t going to be a major deal to comply. If you have 100s or 1000s it might represent a major problem.
It represents a problem if you are trying to keep your niche sites covert, to reduce competition.
There is probably a suitable way you can use my Disclosure Policy Plugin to link through to contact details. Remember this applies to emails. RSS feeds are sent via email subscriptions and if you use Feedburner, currently you can’t add an address to the emails sent.
In my opinion this is a bigger deal than the recent ftc problems.