Technorati State Of The Blogosphere – Rest In Spam

It looks like the annual Technorati State Of The Blogosphere is going to be lacking a lot of data this year – maybe just Gmail users, but possibly many more. Google thinks Technorati are phishing.

Technorati Email Flagged In Gmail As Phishing

Technorati Email Flagged In Gmail As Phishing


Well possible reasons could be that they use PHP List from their own servers, and the SPF records could do with a little work, plus no indication of things like feedback loops etc. I am not an email deliverability expert.

Received: by with SMTP id e19cs5391ebq;
Wed, 9 Sep 2009 20:57:04 -0700 (PDT)
Received: by with SMTP id l5mr1847786wae.140.1252555022884;
Wed, 09 Sep 2009 20:57:02 -0700 (PDT)
Received: from ( [])
by with ESMTP id 13si3719602pxi.23.2009.;
Wed, 09 Sep 2009 20:57:02 -0700 (PDT)
Received-SPF: neutral ( is neither permitted nor denied by best guess record for domain of client-ip=;
Authentication-Results:; spf=neutral ( is neither permitted nor denied by best guess record for domain of
Received: from ( [])
by (Postfix) with ESMTP id 2BC3219BCE9
for ; Wed, 9 Sep 2009 20:57:02 -0700 (PDT)
Received: by (Postfix, from userid 503)
id 2192416C116; Wed, 9 Sep 2009 20:57:02 -0700 (PDT)
Subject: State of the Blogosphere Survey/Changes to Your Technorati Authority
Date: Wed, 9 Sep 2009 20:57:02 -0700
From: No Reply
Message-ID: <>
X-Priority: 3
X-Mailer: PHPMailer [version 1.73] X-Mailer: PHPlist v2.10.2
X-MessageID: 261
Precedence: bulk

However you could easily blame this all on Gmail as here are a bunch of other legitimate emails I pulled out of spam during the same session.

Emails That Headers Could Possibly Be Improved

Comment subscriptions from Copyblogger

Comment subscriptions from Disqus

Emails With Good SPF

Google’s own Google Groups emails (Note: I don’t open those very often that could negatively affect delivery)

A change in Plaxo Terms of Service… I wouldn’t have known about

Forum updates from one of my hosts,

Dr Mike Woo Ming isn’t phishing… that I know of, and all the links in this email seem legit… and his headers seem to be in order from my layman perspective.

Technorati’s solution would be to use an email service provider who has good delivery. One suitable option might be Getresponse’s “Deda” Service.

That isn’t an affiliate link (no deep linking support) but who knows, if you mention my blog post maybe they will allocate a sale to me.

That being said, no email service provider’s emails are immune.

Seth Godin using Feedblitz

Jason Potash using Prosender / Aweber whitelabel

Matt Trainer using iContact

Trey Smith & Frank Kern using Infusionsoft

Delivery for people using their own scripts isn’t fairing any better, in most cases much worse.

For email service providers, my unique key whitelisting system would work, and guarantee flawless delivery.

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  1. says

    Usually the mails i found in my Gmail spam folder are really spam.
    So I would say the service works almost perfect.

    However it’s in the eye of the beholder what’s spam and what not to some degree.

    • says

      This isn’t just a Gmail problem, lots of sites don’t have their headers set correctly such as SPF and response loops.

      It is why people use email service providers for marketing email, it saves them all the technical problems.

  2. says

    Yah, i often get email from trusty blogger flag as spam by gmail. It may because the email header like you say before, because the email source is form comment notification service.

  3. says

    I tried an email marketing campaign of my own, it was a disaster. Prosender does the trick and been very effective for my clients and I. Getting your emails “right” makes all the difference in the world. As far as I know, I have never had any filtering issues with prosender.

    Thanks for the great article Andy

    • says

      Prosender or one of the other white label Aweber solutions is a good choice for some, but you miss out on all the new analytics functions with the core Aweber service.

      The analytics help you make your emails “right” for your audience, at the cost of a few more dollars for the improved service. Whether that is right for you really depends on your relationship with your list. If you tend to hammer your list, without regard for segmentation, then the new features would probably be less important to you.

  4. says

    Peronsally i thought that the email were genuinely spam untill i searched on the net to find out theywere from Technorati. I binned it anyway.

  5. says

    It’s not that easy to determine the spam mail. In my case, some of the delivered mails directed to my spam folder were actually sent by trusted senders. So i really have to sort them out one by one. There must be some filtering issues here.

    • says

      I’ll second to that Sharmaine. Free email service providers might really have an issue with their filtering services. Most of the notification goes to spam mail. And in other case some of the email confirmation and verification for a certain site goes straight to spam categories as well.

  6. says

    Thanks for the post. Every email program has its quirks – just so many moving parts that they’ll never get it all right. I just wish the fake PayPal emails would disappear…