It is taken as fact that a UK online business has to comply with US FTC regulations if that UK company is doing business with the US.
Surely if you are a US company, doing business with the UK, you should have to comply with UK regulations.
I am busy working out how I can comply with SI (3429 of 2006) as a niche marketer who doesn’t necessarily want to flag all his niche websites for his competition to go have a look.
It is not so straight forward, especially if you want to also allow people with disabilities equal access to the information.
I can see a situation sometime in the future of a tit-for-tat exchange, or for non-compliance with SI (3429 of 2006) being used as a legal argument to leverage decisions in UK courts.
As an example, could non-compliance be used to encourage help with complaints with Paypal?