Comments on: SEOmoz Pro Review – Coupon Voucher Promo Discount Codes?

By: Matt Ellsworth

Matt Ellsworth — Tue, 27 Oct 2009 05:54:50 +0000

I can’t mention how many times I’ve gone to a site to find a coupon for something as common as godaddy or dell. Everytime I always find one, and usually there is an affiliate link there. I’m sure those guys at the sites that provide this are making a comission on it, but if dell or godaddy just emailed me the coupons I’d use their link instead.

I just wanted the discount and was happy to get the end result whether by means of an affiliate or not. Other sites that I frequent rarely use things like affiliate links (not sure if they even have programs) – but they are also all over the coupon sites, in which case, it might be very beneficial for them to go ahead and try to rank for their brand coupon — as they aren’t chopping off any hands.

By: Patrick Oden

Patrick Oden — Sun, 25 Oct 2009 06:38:32 +0000

Could you comment further on this: “There is a danger that some advice that might seem obvious could backfire and be very difficult to repair”?

What do you think would be so difficult to repair, even if it backfired?

By: George Thom

George Thom — Fri, 23 Oct 2009 06:42:42 +0000

It is true Andy, I agree with you. You said it correct…

By: Andy Beard

Andy Beard — Fri, 23 Oct 2009 03:05:00 +0000

I haven’t got stats sorry

However is someone’s default search is UK, Argos discount codes is one of the suggested terms where Argos rank 9th

For a chain like Dixons, also suggested, and Dixons aren’t even on the first page

By: Single Maria

Single Maria — Thu, 22 Oct 2009 19:33:22 +0000

Thanks for the post. Absolutely agree with all that was said.

By: Alex

Alex — Thu, 22 Oct 2009 19:14:32 +0000

great post , thanks … just wondering do you know statistic for those searches ?

By: Andy Beard

Andy Beard — Thu, 22 Oct 2009 18:03:31 +0000

No, big brands are piggybacking off the traffic that coupon sites can drive, because they have “branded” the idea and provided visibility to the concept that coupons can be found on the internet just by Googling.

If you reset the clock and removed “coupon awareness” & “online shopping awareness” from the general public and started all over again, the isolated stores had coupons but no visitors. Coupon sites build up coupons as a public service for CPM advertising revenue – coupon sites act as a conduit between shopping locations much like Yahoo Directory used to provide a conduit between different websites.

Progression from coupon sites are services like Dealoftheday or Woot – why can’t the manufacturers or software developers offer the same deals directly to their audience? What a terrible idea that Woot or DealoftheDay might try to make money off the service they provide.

By: Mido

Mido — Thu, 22 Oct 2009 14:39:48 +0000

Ultimately brand based affiliate voucher code sites are piggy backing the brand exposure that companies have worked hard to achieve. Big brand websites generally have the ability to rank well, they’ve earned it and they should exploit it.

By: Andy Beard

Andy Beard — Wed, 21 Oct 2009 12:34:57 +0000

Sure they are, otherwise customers wouldn’t be searching for the codes

Why not list all current discount codes on the checkout page?

By: Andy Beard

Andy Beard — Wed, 21 Oct 2009 12:26:47 +0000

The one ranking first for Argos? $500M or so yearly in 2008