Comments on: Product Launch Manager Bonus & Video CDNs

By: Andy Beard

Andy Beard — Mon, 26 Oct 2009 01:55:55 +0000

It might be a little late for your peak season… Christmas, but lots of launch strategies work well offline.

Do you ever poll your customer bases about what they would like to see included in your baskets in the future?
Do you reactivate old customers? That is partially Formula 5 training, but it is something Jeff has also covered in PLF. Waking up a dead list and then offering them something they can’t refuse because you exactly meet what they asked for.
Add some scarcity for your pre-Christmas special offer in September

Automate all your followup to keep customers engaged.
Think about affiliate offer with coupons in a basket as a selectable option

Over deliver to win customers for life.

By: Innovative

Innovative — Mon, 26 Oct 2009 00:21:33 +0000

Great article…however, I wonder how a small niche market such as the small homebased gift basket industry, like ours, could find a cost effective solution for product launches that would work but not break the bank… Thank you for the information !

By: bridblastoffnetwork

bridblastoffnetwork — Sun, 25 Oct 2009 19:09:48 +0000

This is possibly the most informative blog post I’ve read in a long time. We are launching a product soon. This advice is priceless. Thanks
-Briddick

By: Anders Holm

Anders Holm — Sun, 25 Oct 2009 13:55:24 +0000

“Making crashed servers on product launches a thing of the past…”

I agree with you! – Running your own dedicated server could be expensive, but what about the loses you will get if your (not dedicated) server crashes the week that you have a big product launched…

Good Article !