Ultimately customers should exercise their right to a refund if they didn’t receive value, though my experience with a number of products purchased over the last 4 years is I received value. That being said people have to take action, mileage varies and what I gain as value (something to adapt) might not be the same as someone who needs a full system to follow as they haven’t got a clue.

There are methods within PLF that can be used to do a launch even if you don’t have your own product… in fact some ways it is better not to have a final product worked out, as it might not have enough hungry buyers. There are special techniques to do product launches as an affiliate.
Without a list there are ways to get traffic to your offer, and you don’t need a huge amount of people because the “marketing” isn’t really selling at all, as you can see by the material Jeff uses himself.

One word of warning – PLF is often misconstrued as hype because of the big launches, but in all honesty whilst the financial compensation is nice, affiliates promote Jeff because he delivers outstanding free training material and has helped so many succeed. I have seen many top marketers mail not just disclosed naked affiliate links, but totally direct links to Jeff’s launches in the past.

In Jeff’s sales letter he promotes that this new and improved version of PLF will work for anyone without a product, without a list. Basically, if you have a clue about how to follow directions this will work for you.

Is this consistent with your experience with this product?

I know you have covered this question with the PLF 2.0 launch, but I would like hear if you believe the 2.3 version will close the gap for newbies.

Thanks for being straight about what you believe.
Robert

Just in general, with online marketing it requires a good balance, and Jeff Walker has some really good thoughts on the matter.

I was also wondering about the business connection – B2C is a lot more stringent in the UK for example.

I hope the campaign does work – I suppose that would depend at least a little on the continuing sales process, the offer, sales copy and reduced order friction like with anything online. I am sure it would have gained a lot of media time, and maybe the government in Sweden would have had to pay for airtime… this viral method of distribution is potentially more cost effective depending on dev costs – then again even in Poland an advert can cost $50,000+ to shoot per day just for the crew so costs are relative.