Google have introduced a DNS service
If you use it, they will know everything you do online. I am sure some people won’t mind.
A lot of the money made by major ISPs is for the anonymous data they provide to various services that aggregate that data.
I think it would be unrealistic to expect web traffic based upon DNS data to remain outside of search algorithms for long, though it would certainly be as noisy as data from Google’s toolbar, which Matt Cutts has stated isn’t used by the webspam team.
This would certainly make data in Google trends more accurate
Right at the very bottom of Google’s FAQ on the DNS service is this statement
Is information about my queries to Google Public DNS shared with other Google properties, such as Search, Gmail, ads networks, etc.?
Finally, if you’re interested in knowing what else we log when you use Google Public DNS, here is the full list of items that are included in our permanent logs:
- Request domain name, e.g. www.google.com
- Request type, e.g. A (which stands for IPv4 record), AAAA (IPv6 record), NX,
- Transport protocol on which the request arrived, i.e. TCP or UDP
- Client’s AS (autonomous system or ISP), e.g. AS15169
- User’s geolocation information: i.e. geocode, region ID, city ID, and metro code
- Response code sent, e.g. SUCCESS, SERVFAIL, NXDOMAIN, etc.
- Whether the request hit our frontend cache
- Whether the request hit a cache elsewhere in the system (but not in the frontend)
- Absolute arrival time in seconds
- Total time taken to process the request end-to-end, in seconds
- Name of the Google machine that processed this request, e.g. machine101
- Google target IP to which this request was addressed, e.g. one of our anycast IP addresses (no relation to the user’s IP)
My interpretation remains the same as my personal belief is that these documents were intended to address people’s genuine concern over private browsing data, personal search and advertising targetting.
The paragraph at the bottom of the FAQ clearly uses “my” rather than addressing the potential use of anonymous data.
Certainly from meory Google tends to make a distinction between anonymous and personal data and it is strange that they haven’t in this case.
There is so much talk about the “Real Time Web” and how much value the data has for search, but there is isn’t anything more real-time that can be measured than DNS.