Tweetglide vs Twitter For SEO

 

Twitter deciding to nofollow links 2 years ago really annoyed me.

When they decided to close all loopholes in creating an active link within the bio area, it prevented me linking to my disclosure policy – that annoyed me as well, especially with all the terrible attempts of providing adequate disclosure within paid tweets that are currently being used/proposed.
There was a huge outcry from the SEO community.

Rae ripped both @MattCutts & @ev apart
Andy Beal asked “Was this Twitter bending over for Google?”

Matt Cutts came back with a decent response on how his interchange with @ev went that might have influenced Twitter’s decision to nofollow bio links.

But that really didn’t satisfy anyone, for instance there was this comment by Danny Sullivan.

Here is an excerpt

Forget the bio link, I think the web site link should be regular. Actually, I think all the links should carry weight. Twitter is my microblog. Why can’t I point at what I want to with authority, just like I do with a regular blog. If my twitter home page has earned a good PR score because people point at me, then I’ve done what Google wants — provided good content that earned that value, just like with a real blog.

Then of course there are the Twitter “blogrolls” which used to link unfairly to the early Twitter adopters by default, and now list the most recent people someone is following.
That PageRank score for many was because they were early adopters followed by other early adopter. In many cases people didn’t truely “earn” the PageRank passing links they were receiving.
The new system to be quite honest isn’t very good either, though I suppose Twitter could claim they optimize the system for those who follow 30 others.

Even so Twitter ranks highly for vanity searches due to the internal linking, but the content you create just disappears into a black hole of terrible navigational structure.

Apparently I have tweeted 4656 times over the last few years, and whilst I had an account very early, it probably took a year before I was tweeting on a regular basis.

andy-beard-tweets

I haven’t gamed followers, just handled things quite naturally following people who I found interesting and engaged me in conversation.

Despite ranking highly for vanity searches like [Andy Beard], Twitter SEO really sucks.

andy-beard-indexed-pages

Google has only picked up 1320 of my historical tweets

Even worse only 8 or 9 pages depending on whether you use /* or AOL are likely to be in Google’s primary index.

andy-beard-primary-indexed-pages

You also can’t rely on Twitter’s own internal search to find your historical tweets.

One option taken by many is to use a WordPress blog to archive their tweets, which is a fairly good solution. There are also tons of other microblogging platforms which can be used for syndication of Tweets, or even the origination point, but many have various problems similar to Twitter, or have limited financial resources to stay alive unless they heavily monetize your content.

The option I have taken is to use Tweetglide as I wrote about recently in my initial Tweetglide review

My interest with Tweetglide isn’t the AIR application, though I did pay for an upgrade and I will be doing a lot of testing of the advertising potential in the future – my initial testing was interesting but a little biased due to the topics and Tweetglide was a “new shiny object” thus had tons of new users, and very few had worked out how to use the advertising yet.
I was seeing unrealistic traffic, effectively $0.015 per visitor.

Not that the AIR application isn’t pretty good – it is, and also has some geeky aspects that are quite exciting for developers with an upcoming API that allows you to create addon features.
However on a day-to-day basis I am more inclined to just open a web browser. I have never run any Twitter AIR application extensively.

Tweetglide SEO – Pumper Or Index Engine

Anyone who is in Stompernet will know about pumper sites, but I am sure it will be covered extensively in Link Liberation / SEO Brain Trust, and Howie Schwartz covers this kind of thing with interlinking of Web 2.0 sites and other content in Link Wheels.
Lots of courses cover similar topics though often with slightly different strategies, levels of automation etc.

Whilst not everything I have suggested to the Tweetglide development team has been implemented yet, they have done a huge amount of work in quite a short amount of time.

I am not going to go into all of the details of what has been done and the reasons why, or elaborate too much on what will hopefully be done in the future.

The most important things for SEO, especially for any Google engineers listening in

  • Isolation – each Tweetglide blog is on a subdomain now rather than a page on the parent domain. This for me was important from a trust perspective. Any link on a Tweetglide blog is effectively there because the author added it editorially.
    Maybe you will get situations where some people are selling sponsored tweets and there may need to be some detection of known hashtags to add nofollows, but give the devs a chance – no one else syndicating tweets would even think about the need to do that.
    My Tweetglide blog is isolated from other Tweetglide blogs unless I am interlinking through conversation, citation etc.

    This is something that was vital to have Tweetglide behave like Blogspot or wordpress.com – Twitter stupidly didn’t use subdomains from the start, I suppose they could switch and do tons of 301 redirects.

  • Pancake – I love pancakes here in Poland, normally with cottage cream cheese and a sauce made from blended frozen strawberries – I also SEO websites to have a flat linking structure to encourage crawling of as much content as possible.
    Tweetglide is pretty flat – flatter than most blogs and it shows in the way it is already being indexed.

What difference does this make?

Tweetglide has only been running for just over a month, and they haven’t pulled in backdated tweets, so the total number of pages on my Tweetglide Blog is 252 – actually that indexation has only really happened in the last 2-3 weeks due to the switch to subdomains.

The number of pages in the primary index varies a lot more between /* (50) and AOL (21-22) but is still already significantly more than achieved on Twitter, and it is early days yet.

andy-beard-tweetglide-primary-indexed-pages

My results are probably not typical at this stage, because I wanted to compare with my Twitter account I poured a lot of juice from my sidebar into my Tweetglide blog for the last few weeks.

Search traffic at this stage has been almost zero, but that is what I expected – there are some things that will improve that for the long-term, but a Tweetglide blog needs to be treated as any other index driver / pumper and given some love.

The important part is that pages are being indexed and hopefully that will continue.

There are bugs – I actually just noticed one more with the RSS feeds – the title for each item in the feed needs to be taken from the tweet, otherwise when syndicated the anchor text will always be Item #1 for the newest tweet.
Other stuff the team are already aware of such as the need for feed discovery.

When you sign up, if you say you are an online marketer you will be offered various advertising options – if you take up the offer I get an affiliate commission. If you say you are not interested in marketing, you won’t get the offers on signup and just get to use both the AIR application and Tweetglide blog for free.

But that isn’t why I am promoting Tweetglide

Currently when a blog post gets tweeted, there is a ton of link activity, but most of it is pointless – sure there is some link equity passed between Twitter profiles, but I have already demonstrated how worthless that is.

Most sites syndicating Twitter content have messed up SEO from an author’s perspective – there isn’t a strong symbiotic relationship.

With Tweetglide the links have value… every single damn one of them. You have links between profiles that actually help with Tweetglide blog indexation, links directly to content from multiple subdomains that are real editorial votes, and once that minor bug with the RSS feeds gets fixed those RSS feeds will be great for further syndication.
The RSS feeds have the links in as well. Perfect for your link wheels, juicers, pumpers or however else you are mixing your content.

Google is free to take every Tweetglide blog based upon it’s own merit, just like a subdomain of blogspot.com or wordpress.com

My primary motivation promoting Tweetglide (and helping them with some SEO tips) is to help people but in so doing help myself as it sure doesn’t hurt having a few hundred readers signed up to Tweetglide who subsequently tweet the occasional one of my posts, or just strike up a conversation with me, as all those links count.

Disclaimer: Only Google decide which links count and even if they appear in webmaster tools that doesn’t really mean anything – I haven’t done statistical testing of the links – my personal understanding and intention is that they will be solid “whitehat” editorial links and nothing I suggested as far as SEO tweaks, or that Tweetglide are doing to my knowledge could be looked on as “naughty”

Marketers:- If you do upgrade, it is best to drive traffic to pages that contain some kind of specific desired action/goal, and it isn’t hard to tag any links from Tweetglide advertising with a tracking code.

SEOs:- Tweetglide Blogs just like other pages won’t be indexed by Google if you don’t link to them


 

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Comments

  1. Carolyn says

    It seems like Twitter needs to protect itself from being a mechanism that spammers use for SEO purposes. It’s just too fast and easy to leave a quick comment…but there should be a balance with legitimate content being linkable. At the end of the day, [spammy link removed] is really all about providing valuable content.

    • says

      I removed the links though I did read the article and found it irrelevant to my post

      In many ways Twitter magnifies comment spam because people can’t get the links they want from many of the social media sites promoting their content.

      If you really think valuable content is important then I would have already read your article from a link circulated on Twitter and so would all my readers.

  2. says

    It’s always a pleasure to happen along posts with depth … and a story to boot.

    It’s a lengthy post, but you packed it with insight and created perfect glide paths along the way.

  3. says

    Okay, you talked me into it. I’m going to try this one out. I had resisted because I just haven’t had an AIR product yet that I liked at all. But the tweetglide blog thing is intriguing, so…

    I only wonder why every programmer interested in twitter seems addicted to adobe. The one native windows client I’ve found, seesmic for windows won’t install (perhaps because I’m on a 64bit system?). So typically I’m tweeting from twitter, su.pr and echofon.

    • says

      Big Mike had a native Windows Twitter app at some time long ago, wonder what happened to it – there are a few others.

      I have no love for AIR, and whilst Tweetglide is probably better than some, it still gobbles up 110MB on my laptop that needs a RAM boost. If I tweet from Tweetglide currently it is because I had it open playing with the advertising options or to get temporary kyy to edit the blog.
      That does mean I don’t “long-tweet” very often.

      I just noticed they have also introduced mult-account support, though I have yet to try that out – that makes a lot of sense too, though a lot more blogs to then do things with.

  4. says

    I once visited Tweetglide’s site using FF but when the page loaded, WOT (Web of Trust) add-on marked it “malicious” after which I’ve never visited the page again.

    • says

      I think you mentioned that in your previous comment on my last Tweetglide post.

      Web of trust for me is just like rippoff report – all it takes is for one Tweetglide affiliate to drop a link to the site that gets a spam report, and anyone using WoT toolbar thinks the site is malicious.
      The same offence also seems to by syndicated by different services resulting in double penalties.

  5. says

    Ohh, thanks for this – good to learn a few new things. As much as I love seeing all this great SEO insight for Twitter, it just makes me think of how Twitter needs to stay on top of the ever-growing SPAM problem. They’re drifting into MySpace territory with the amount of spammy content/users/practices.

  6. says

    Ok I just downloaded TweetGlide, I wish thought it was not as clunky on Linux. My other Air apps run fine but TweetGlide is very slow and often gives me connection errors.

    The blog side of this is rather attractive idea however I wonder how long will it take for TweetGlide to have serious issues with spammers? Doesn’t TweetGlide run the risk of getting flagged? Unless of course Google will treat each individual blog as they treat Blogspot blogs.

    • says

      The flagging risk is why I suggested they move over to using subdomains – it is a little harder for each blog to rank without gaining its own links… and links are easy to get, just have conversations with other people using tweetglide, use the RSS feeds etc.
      With multiple account support it makes things even better.

      As far as the air app, I haven’t tried it on Linux though on Win Vista it chugs a little on low memory but hasn’t so far for me demanded more than 115MB which is less than some others over time – that being said, with Firefox often crossing 400MB plus other applications, it can soon burn a hole in a 2GB system.

      • says

        I love the SEO potential of Tweetglide….

        However I wonder if they will ever consider supporting multiple Twitter accounts? It may get rather complicated for those of us with “multiple” personalities on the web :)…

        It would be also nice to see implementation of something like Twitterfeed.

  7. says

    Hi,

    I have subscribed to Tweetglide, as you say the app is not great but I am interested in the advertising potential.

    Have you had any results yet? As their is no real info on how they work or how targetted they are.

    Any feedback would be appreciated.

    My ads have not shown yet as the sponsored glide was not turned on by default so I think I have to wait 24hrs…..

    cheers
    Tony

    • says

      I had ads appearing almost straight away, but that was around launch day.

      I only used up slightly more credits than I earned over a 2-3 day period and gained over 50 additional visits (can’t remember exact numbr) plus maybe 5 or 6 additional retweets, which with the blogs means additional links.

      Performance will really depend on the ad and the offer – I would offer something free.

  8. says

    sorry, I mispelled my email address and site – having a bad evening – must be all those swimming results I spend 4 hours entering into a database!

    cheers
    Tony

  9. says

    As google are indexing very low numbers of ‘tweets’ would you say that twitter should be a very low priority when it comes to your SEO strategy? I am fairly new to this, but so far it would seem to me that you can put a lot of work into twitter with links etc & get a lot less back than from say a business directory site?

    Any advice gratefully received

    Thanks

  10. says

    I have started using twitter to follow a few people (golfers & friends etc) but have set it up in my business name to hopefully get some leads & a few links in there too. I wasnt convinced that it would do much good as I have hardly ever seen a twitter feed on Google, however I checked out one of the golfers I follow ‘Ian Poulter’ & his twitter page is displayed on page 1 of google. He does have nearly 900,000 followers & its unlikely that any non-famous person or brand would achieve that. I will keep an eye on google search & if I see more twitter feeds or pages apearing then I might change my opinion & put more time into it.

  11. says

    Andy what are you thoughts about possible negative affect use of Sponsored Tweets (IZEA) may have on my TweetGlide blog. All of the tweets of course are disclosed as part of IZEA’s practice, but the sponsored tweets will have followable links in one’s TweetGlide blog. Would appreciate your take on it.

    • says

      I suppose it really depends on whether they block their links with robots.txt or do something in the headers / redirects to block things.

      I will have to take a look

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