I was actually quite supportive of John Reese’s Blogrush experiment. It was spammed to death, the quality of the network went downhill rapidly, people clicked the adverts a lot less, and the targeting system was a bit of a longshot.
Lets face it, Google does a pretty good job with advertising tageting, especially all those Acai berry, colon cleaning, IMVU and flash games, plus the occasional Chitika ad with Darren Rowse that end up showing as remnant ads.
Google can only monetize a percentage of traffic effectively, and lots of traffic doesn’t click ads.
If you have a landing page for a product, then in most cases an exit pop with some kind of special offer, or page switch to another offer is a very popular option.
But what happens if you just have a blog on general stuff?
What happens if you have a huge site that brings in lots of traffic about “stuff” but you would much prefer to receive traffic than rely on Google for reventue, then somehow use that revenue to buy traffic, just feeding Google all the time.
Exit Fire has some kind of multilevel referral system and ad traffic swap.
There doesn’t seem to be any quality control, but maybe there is an army of outsourced workers in the Philippines – there is nothing wrong with the Philippines, I have recently hired a programmer there, I just know that Russell Brunson has or had a lot of staff there.
I can’t rip the math of this apart, or even defend it, as there is not enough information provided in the vague video on the landing page.
This is multilevel marketing that will never get to level 10 – I doubt anyone using Blogrush had referrals beyond level 6 or 7 – mine only went 5 deep.
The service has to be of value even without referrals, but at least it is targeting people who are exiting your site, and it isn’t blocking external links, just people who have already gone.
The problem with these exit pops is they are rarely worded clearly
Someone has just tried to close a tab and this pops up…
Which button takes you to the partner page and which lets them take the action they wanted to do (close the tab) ?
It is never obvious…
Actions which cause a popup include closing a tab, the back button and a Stumble button – maybe other bookmarking plugins etc.
I don’t believe they are going to bring targeted traffic… I just don’t… at least not for niche sites, unless they have humans in the background allocating traffic.
Say for my blog on worm juggling (juggling.. not farming)…. ok yes I am kidding about the niche… kinda ;)
Your general bizop type traffic isn’t going to be targeted.
But say you have a site with lots of untargeted traffic and you wanted to arbitrage that into more valuable traffic… I can see a huge benefit, especially if you have a high bounce rate with TONS of traffic, and something you want to target in a biz op niche elsewhere, maybe even an affiliate link (there was no mention of whether you can use aff links)
Multiple Sites & Spam
I don’t think Russell has learnt very much from John Reese’s experience, other than to make money on the front end as this will possibly burn out very quickly…
The ideal setup is to have lots of untargetted visitors be shown an exit popup to a high quality landing page, or a site which is stuffed full of so much malware the average computer will grind to a halt in a frozen state of activex overload.
It is quite possible to “bait & switch” as well.
I can see an Exit Fire infestation on the horizon unless there is proactive monitoring of every site on an ongoing basis.
If you are going to use this, ensure you send traffic to a suitable landing page, not necessarily a squeeze page.
Make sure you track your results such as
(that isn’t a suatable landing page currently, it is just an example)
At the moment I don’t fully trust their traffic stats, I will need to take a look at my server logs, but I am already seeing referral traffic. It is at the expense of annoying regular visitors, thus I will have to work out a technical solution to fix that if someone else doesn’t.
I slapped it on… I even upgraded (the downsell)… as an affiliate as far as I know you don’t get any money for referrals, only traffic.
There is a high chance I will now receive at least one phone call trying to sell me something as they have my phone number… something to bare in mind if you do buy the upsell.
This is a referral link, I might gain some additional traffic to some of my sites if you use it, but as far as I know no financial compensation.
Do I recommend it?
For many niche sites, at this stage not at all.
I really wish there was a lot more information about how the credit system works, and the targeting system if there is one other than someone in the background assigning a category with enough traffic.
If I get the code on a site with a few million visitors a month, will ExitFire even have the inventory to send that traffic somewhere targeted?
I also wish there was more info on the abuse mechanisms, as I would hate someone leaving my site and landing on a malware site that had been referred to as my “partner” in the previous popup, that suggests some kind of vetting.
Hopefully more information will become available, but this is a service that could offer a suitable traffic arbitrage system for many sites who could use a way to leverage lots of traffic into quality referrals.