Mike Sansone in a recent comment over on his blog, after I gave a tagging example of [a href="http://www.converstations.com" rel="tag"]Blog Coach[/a] in his comments, replied
Can I start using “generous genius” when I point to your site?
Mike:- only if you think this idea is genius ;)
Purpose of Linking
Linking in blogging is quite often conversational, so you would link using a permalink, and sometimes it is just mentioning someone’s name in passing, so you would link to their root domain name. Obviously people are looking for traffic, and quite probably defensible traffic such as… subscribers.
The Feedburner Squeeze page
It isn’t actually that bad for a squeeze page. There is content mainly below the fold depending on screen resolution and number of toolbars
Feedburner Firefox Bug
There seems to be a bug in displaying Clear Feed with Firefox 2.0 – I noticed I had it a while ago, with the feeds not displaying full content on the subscription page, and a quite horrible default subscription option. I did think I was stuck with it until I went to subscribe to DoshDosh (some great content btw)
It hit me, what is Dosh Dosh doing that I am not to have feeds display nicely in Firefox? So I played around.
It seems to be something to do with Smartfeed. By deactivating Smartfeed, and then reactivating it, my feed started displaying how it should do.
Most likely it is because I haven’t played around with my feed settings for quite some time, and removing and then adding the feature reset the variables to the new default.
So What New Linking Tactic?
First of all let me state that this is untested. In fact this is the first post I am testing this with.
If you check the links above, for Mike and DoshDosh I have linked to their feed page rather than to their site. I know that Mikes page has got this broken Feedburner page, but knowing Mike he will read this post and fix his feed quicker than it took me to write this post.
It is my belief that the Feedburner landing page might be strong enough, with enough quality content to achieve the number one goal, a new subscriber and defensible traffic.
It isn’t a page that can be extensively customised, but then most blogs don’t optimise the subscription process very well anyway.
This is a very common problem, so I hope a few people see this and take action to fix it.
What is annoying is that it is almost impossible to test these things in isolation, even if you owned both of the blogs. Those are the tracking statistics I would like from Feedburner, and a thank you page among other things.
Does this Detract from SEO
Partially without a doubt.
Everything on the web is swings and round-a-bouts, but you never break new ground unless you test things. The Feedburner page is not a closed loop, in fact most of the pagerank you pass to the page will flow back.
The aim of the exercise is to have multiple chances of gaining defensible traffic… subscribers.
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