I don’t run site queries anywhere near as often as I used to, but I was just doing a few indexation queries to pull up some examples and came across this interesting “Google Promotion” for webmaster tools.
So what was I testing?
Well some things are really messed up with Google indexation currently.
As an example:- all these “unimportant” pages that Google seem to want you to not stick a nofollow on… such as contact pages or various terms of service.
A long time ago I used to have a link to my contact page in the footer of every post, including when it was syndicated. I used to nofollow that link, but I still had other links to it, though the links may have been after the nofollow link in the sidebar.
But for a good 2 years or so I have only used a link that passes juice to things like my comments policy and contact page.
My contact page has a couple of editorial links out in the wild, my comments policy also has a few, but it is not something I would link build to deliberately – the same goes for my about page.
My contact page isn’t optimized for Andy Beard as much as it could be (the first page of results for [Andy] is highly competitive) but for a search for something like [Contact Andy Beard] you would expect it to rank.
So if you search for [Contact Andy Beard] in Google…. my home page ranks first, and my comment policy ranks second.
Oh and the page is cached – I am not worried about the cache date, the page doesn’t get updated very often.
It is quite possible I could dig up a reason why it isn’t ranking… maybe because at times I have had a trailing slash… and at other times I haven’t… but the same would be true of my comments policy page.
If you examine backlinks, you will see some hijacking of my sitewide links by bit.ly on a few redirects but those pages seem on the whole to be OK ranking in Yahoo, Bing and Google… not for anything special but they are there.
My contact page does appear in both Yahoo & Bing.
Has anyone else seen this Google promotion Of Webmaster Tools in the SERPs?