Yahoo For SEO – Search Monkey Lives On

Yahoo are today presenting the future of their product lineup and espcially how their search engine will differentiate from Bing… once they are using Bing data everywhere.

But that is just for users… how about website owners, developers and SEOs?

Search Monkey Markup

The Yahoo Search Monkey team today sent an email to their developers.

 Yahoo!
Dear Developer,

We recently announced that the SearchMonkey developer tool, gallery, and app preferences will be closing
down as of October 1, 2010. As a result, third-party custom result apps,
infobar apps, and data services will no longer appear on Yahoo!’s search
results. Developers who wish to retain their code should export it using
their favorite copy/paste tool before then.

We’ve been very pleased with the benefits that the SearchMonkey program has
provided to Yahoo! Search users over the last two years and want to share our
plans for SearchMonkey with respect to the Yahoo! and Microsoft Search Alliance.

In keeping with previous efforts to bring structure to the Web, our enhanced results
program will continue as we transition organic search listings to Microsoft. As
part of the enhanced results program, we will be adding new entities (including
people, Q&A, and real estate) to power both additional enhanced results and
object filters within Yahoo! Search.

All of the existing enhanced result templates will continue to be generated from
websites’ page markup and structured data feeds, and Yahoo! will continue to
show this structured data on the Yahoo! Search results page, along with
Microsoft’s organic listings. Over time, some of this structured data processing
will be supported natively by the Microsoft platform. Webmasters will continue
to have the ability to affect the presentation of a search result through page
markup on their site (microformats and RDFa).

We know many people enjoyed being part of the SearchMonkey developer community,
and we want to give a heartfelt thank-you to all of the developers and
webmasters who have participated over the last two years. We look forward to
continuing to work with developers to explore new and interesting ways to
incorporate useful applications into the search experience.

Sincerely,

The Yahoo! SearchMonkey Team

This means that search monkey markup for things like video live on and continue to have value.

Don’t know anything about search monkey markup? How about this tutorial on how to mark up a Youtube Video with RDFa and Search Monkey.

That isn’t the only way to get videos discovered – I just came across Amit’s relatively new Video Sitemaps plugin which seems to work ok for Youtube videos in some situations – just needs more development work to get it working for other videos such as those I host myself.

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Comments

  1. SEOgist says

    To be very honest Andy.. I never think I am optimizing for search engines. I think any search engine Google, yahoo or bing doing great job and our work is to do give them relevant pages to crawl so that people can find us.

    It is always great to have good tool to analyze the web and making strategies. I think this is another good tool.

  2. says

    Thanks for this update! I just love your blog, Andy! Its so refreshing to read your post. I’m glad Yahoo took this move, Search Engine Optimization had made great leaps since I first started toying with it. The field of expertise now is overflowing with bright ideas.

  3. Josefina Agüello says

    Interesting… If this is a service that Yahoo will provide, and it is using their search algorithm information and data set, will it have the same relevance to Google? I know that the algorithms are not that different, but I would think that over time Google might detect the code Yahoo uses for this process and decriment the value of the pages where this tool is used.

    If Yahoo leveraged this tool for better results in Yahoo Paid Inclusion, that would seem appropriate – it’s just this approach seems like one search engine is gaming a site in a way that may affect the way it appears in another. That’s just wrong.

    It would also seem that automating optimization to more commonly searched terms is counter-intuitive. What is the point of a bunch of traffic that is not relevant to the content presented on the site? I would rather 10 people who really wanted to be there than 1000 that bail after getting frustrated that they aren’t finding what they thought that they would get.

    Josefina Argüello

  4. says

    What ? SEO for Yahoo ? Does Yahoo send traffic ?
    Oh I forgot, it does. It sent me 100,000 last week on a Britney Spears image and guess what. It was such a high quality traffic that the hosting might have cost me more than the income from ads.

  5. Make It Cheaper says

    I just can’t justify spending the time looking at Yahoo as it is such a small percent of search traffic.

  6. says

    If Yahoo leveraged this tool for better results in Yahoo Paid Inclusion, that would seem appropriate – it’s just this approach seems like one search engine is gaming a site in a way that may affect the way it appears in another. That’s just wrong.