It is not as benign as you might think.
Here is a link to the original 720p mp4
Some of the points raised in the video
- We need to avoid a cartel of top sites with limited access, especially with Ggoogle and Facebook currently buying ads from each other in the free market.
- Identity is important and both Twitter & Facebook fail to provide a method of bi-directional ownership – the “Don’t Be Evil” bookmarklet fails by linking Mark Zuckerberg’s Google+ to a Quora topic page about him… not his actual profile (if he has one) – it is possible for Google to do fairly well with some cases, e.g. if I have authorship with my blog, and I have bi-directional links between my blog and Twitter, that might count
- Google+ profile owners shoud get a choice of which links might be used
- If you want to give Google hints, you really should fill out your profile better
A few of the links from the video
Experiment for yourself, but also understand that Google’s results are personalized and regional. E.g. I fully expect to have competition in the UK SERPs for the first twitter listing for Andy Beard, as there are at least 2 Andy Beards I know of there, and at least 2 others in the US.
Identity is a big part of Web 3.0 and both Facebook and Twitter currently fail in the ability to accurately verify a chain for most people.
The intent of the bookmarklet is to focus on the “user”
I want users to be directed to the profiles and services I vouch for
I want users to go to links that have been verified with a robust identity as being mine
Full coverage on Techmeme