I am a big believer in reality over fiction in marketing when it comes to data.
Creative writing is one thing, fudging the numbers is quite something else.
According to TFM & A Insights
Update: They have been very proactive in fixing the content with something more suitable so I have removed the nofollow
“The below Google Trends graph on Content Marketing search vs. SEO Marketing search speaks for itself”
Lets even add in our friend “Inbound Marketing”
Unfortunately this is selection bias..
Selection bias is a statistical bias in which there is an error in choosing the individuals or groups to take part in a scientific study. It is sometimes referred to as the selection effect.
Heh – I can attribute Google for that quote rather than Wikipedia[Tweet “Sometimes it is more useful to actually be honest in marketing”]
Note: I don’t think there was any intent to be dishonest. Sometimes we unconciously fool ourselves when we read data
The Benefit of Being Honest
- It gives you a better idea of the total addressable market
- If less people are doing something then you have a competitive advantage
- It normally takes less time
- It is easier to defend
- It is more… honest! (Yep some of us marketers still try to be)
It seems choosing a convenient search term hides the truth… a lot.
I have nothing against high quality content marketing or inbound marketing as parts of the whole online marketing mix, but please base your discussions on reasonable points of data. not something contrived to make your argument look better.[Tweet “As marketers, can we please try to be honest?”]
p.s. I included 3 images using noscript and I am interested how modern day RSS readers handle those now.
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