I just read a wonderful story over at SEO Scoop
In fact in many ways it shows the nature of the majority of SEOs far better than Danny Sullivan’s excellent counter-punch to Jason Calacanis.
I sometimes wonder whether Google can detect not only how widely dispersed the links you receive are, but also how widely you link out to other people… different people. I try my best to link out to as many relevant sources as I can, rather than concentrate on just a few sources.
It seems to me how widely you link (within content not blogrolls) could be an important measure of authority.
Also from a non-seo perspective, linking to new sites with quality content is much more interesting.
Obviously there are sites that receive more link love than others:-
- Similar viewpoint on relevant subject
- Contradictory viewpoint on relevant subject
- Regular readers
- Technorati Favorites and MyBlogLog Community Members
I actually debated whether to link through to Danny’s extremely long post on SEO. It is excellent, but a very long read that didn’t go down well with the Digg community. Then again I fall into the same boat, I don’t write content specifically for Digg.
I rarely link out just to good posts without weaving the links into some kind of conversational piece. I don’t like the idea of “speed linking” as I have previously discussed.
Lorelle, in a post over on the Blog Herald recently asked “What Determines Your Blogâ€™s Popularity and Success?”
In the comments I wrote:-
The sad thing is, when people follow a set formula for how to be a successful blogger, we end up with lots of clones that pat each other on the back for rehashing very similar content.
I have never followed a fixed formula in my blogging, other than writing things I believe in, truthful information about what works for me that might be things others havenâ€™t tried, and actually try hard not to write about anything unless I can give a totally unique perspective.
It takes much longer to build up readership if you donâ€™t follow the â€œchummyâ€ path, but the readers you do turn into subscribers tend to be regular repeat visitors and commenters.
I actually gain a fair amount of traffic over time from blog commenting, and there are other advantages when doing it with coComment enabled. As per the article by SEO Scoop, I always try to make my comments worthwhile.
One of the most important factors is that many blogs have subscribe to comments installed. Some people may have noticed I have added it here after many requests. At the same time I have started taking a harder line on moderation, but still within my comments policy. This doesn’t affect my regualr readers and commenters, who all add value to the conversation, but does affect newer readers who might post something almost on topic, short requests for help or obvious comments being made just for SEO purposes.
It is important to remember that comments you make might end up in someone’s email box.