I have actually been planning to write an article on social proof with widgets for some time. Farkfan in a recent comment on my Clickbank Disclosure post was questioning my positioning of subscription boxes in the primary real estate on the top of my page and part of my response included.
One thing I haven’t yet written about is the effect of social networking and images of readers in social proof. By seeing the name of someone you recognise in the sidebar, it shows that obviously your blog is a worthwhile read, and so you sign up.
Dane Morgan has written a great post today emphasising what I have previously stated, but also building on it by expressing the suggestion that you will see benefits from increasing the number of avatars displayed in your widget box. Whilst you may provide more exits, you will also be providing more social proof.