Is PayPerPost The Only Subject Nick Denton and Jason Calacanis Agree On?

PayPerPost’s Ted Murphy sent an email to Valleywag asking if they would be interested in doing paid posts. As would be expected the email was posted, and drew some criticism.


Write scandalous or convenient half-truths to fire up a link and traffic fest in the blogosphere, gain subscribers and push contextual or niche adverts at them.

Advertorial With Disclosure

In many ways a paid post or an advertorial is a more honest form of content monetization than conventional advertising. All the cards are on the table in clear sight.
As long as there is clear disclosure and the content is relevant and interesting to your readership, there is nothing wrong with the occasional paid post.

Paid Reviews

In fact paid reviews can be one step better than advertorials in magazines, because a blogger can choose to treat the review as if they were hired in a consulting role, and are publishing the results

Example of a Paid Review

Here is an example of a paid Review I have just written for Volusion

  • There is not even a hint of the paid review affecting my opinion
  • There is no question of bias towards the product
  • I have provided what I feel is constructive criticism that will hopefully help improve the service for both current and future customers

They could always hire a “consultant” to tell them something similar for $2000 per hr, or maybe pay a marketing company to set up a focus group.

Why not pay a college student $20 to fill out a 1hr survey or questionnaire about a product they would never use?

Asking a blogger for a real opinion about a product, and being willing to pay them some compensation for the time invested is a very worthwhile method of gaining feedback, and is not buying opinion.

Please don’t give me the SEO argument either, Volusion have 1000s of links and the few they would receive from this review or any others are really insignificant.

Hmm, I think I might join up with Pay Per Post and with their new affiliate program get people to write reviews of the review I did of Volusion for ReviewMe.

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  1. says

    But not everyone thinks like you Andy or practice your level of professionalism.

    Somehow whenever I come across pay per post reviews, they always fall short of being remarkable. Ok, remarkable may be too strong a word here. Put it this way, it just doesn’t make the mark of a good review.

    Of course I’m not referring to every single pay per post review but so far the ones I’ve observed.

    ReviewMe on the other hand has good reviewers and perhaps it is attibuted to the entry level that a blog must meet.

    In my opinion, Pay Per Post would be great if I just want backlinks in the shortest period of time. 50 bucks would probably get me 10 backlinks.

  2. says

    Great post Andy as usual. I actually joined the pay per post after reading this article, with the hope to let a “student” to make ann extra $5. I also wanted to give it atry myself by reviewing this post of your. But the code provided is not that attractive I was wondering if you new how free the reviewers are to modify the link code. In particular to what appears inthe text of the link.

  3. says

    Posties where are you? – honestly I am not sure, I haven’t actually done any PPP reviews, but as they do have this viral signup program now it seemed a shame not to include it.

    Hopefully one of my many postie readers will respond, or you could try the PPP forums which are very active.

  4. says

    Ok I am going to do it. Just need to know for myself how this works. I agree the sign up button is very cleaver. Also since I signed up through your link, your posts is the only one available to me for review. I think this is in place so can’t come back to your blog an keep reviewing other articles. I think once you reviewed the one through which you signed up. Clicking signup button on other posts does nto mean you will be allowed to review that post.

  5. says

    That’s correct Vlad. New Posties (PPP bloggers) can do the initial “Review My Post” (RMP) for $7.50, but they cannot keep doing them repeatedly after signup. But, don’t worry, there is a diverse set of sponsors/opps at PPP with sponsorships far greater than $7.50.

    Although you may want to confirm an official answer on what graphic to use for RMP, from an HTML standpoint, the image shown is distinct from the affiliate hyperlink — suggesting you might be able to use a different graphic that integrates best with your blog design. If you want the reviews, I think you’d still want the button in your template after every post — giving audiences the broadest set of post topics to review.

    Andy: any feedback on RMP? I posted my take here:
    It seems like a win-win, no-brainer to drive affiliate and marketing benefits for every blogger out there, Postie or not…

  6. says

    I’ve been a Postie for some time now, but I only take opportunities that meld well with one of my blogs. I believe that as long as I’m being honest in my review/post, then there’s value both for the advertiser and for my readers. That might mean not posting on certain days (even though PayPerPost allows up to 3 posts a day per blog), but if it’s of no longer term value to me I prefer to avoid it.

    Take a look at this post: It’s a review of another website’s promotion. I was paid for the post, but it was a fair and unbiased view of what I think about it. It’s more material for my blog and I reckon the advertiser got some mileage out of it.

    I suppose I’m lucky in a way, blogging is just a hobby for me, so I can afford to be picky. Not sure what others who depend on blogging revenue would have to say about it.

  7. says

    @VC Dan
    I hope what you are saying is true. It is indeed veryclever sign up process. But I am wondering how many new sign ups may think “oh well, even if I don’t get to review the big $ deals I can always come back and review posts like this one fro $5 per post”?

  8. says

    I think Pay Per Post is a good idea only if you get the percentage ratios correct!
    If you have 10 post and then only 50% of monitor screen for content, then you can only have a small percentage for pay per post!
    Who wanna watch a freakin program if the program is just 20 minute long and the advertisement is 40 minute?