This whole deal has me baffled. We are marketers, for cripes sake. In a world where paid advertisements are disguised as network news, SPLOGs scrape content from honest bloggers so they can get tclicks on their Google ads, agencies like Edelman and Zipatoni publish FLOGs for brand retailers, and paid to promote sites outnumber true traffic exchanges, why pick on the bloggers who do the reviews for PayPerPost?

Have a great week~

I’d also note that a Disclosure Policy is somewhat different from a list of disclosed affiliations. The latter is basically a list; whereas the former informs the user what they can expect of the author such as whether they will take sponsorships inside or outside of content.

If you like my suggestion to use “Disclosure Policy” — give Jason a similar nudge. He has some historical info in his About page and, as the mood strikes him, tries to act like that’s a disclosure policy. You and I know it’s not and creating a specific “Disclosure Policy” injects a healthy level of accountability and expectation matching with audiences. It’s the difference of staying silent vs. saying “here’s what you can expect from me”. Also, calling it About, About Me, Affiliations, Profile or a host of phrases that are not “Disclosure Policy” doesn’t help drive a standard.

Can you help make “Disclosure Policy” a link audiences come to expect from their bloggers?

One of the most famous was the full page advertiroal Shaq purchased when he left the Lakers to go to the Miami Heat.

encourage them to be honest and open in all downstream conversations, and create a culture of ethical communications.

PPP is possibly attacked in the same way MBL is treated sometimes.

It is good linkbait, and if a blogger has no intention using the service, or if the service hasn’t got control of their financial well-being, then everything is fair game.

I don’t know the history of the WOMMA, but if their roots are in MLM, then it would probably be good practice to deflect attention away onto someone else, and that then serves the membership.