How many people are using Twitter for more than saying what they just ate or where friends can meet them? Lots of people are certainly using Twitter to express their ideas, and often link to blog posts that are related to their business, or opinion.
Twitter is thus being used for WOMM (Word of Mouth Marketing), and should be subject to the same ethics rules and recommendations as blogging. (note: I am not a lawyer)
- Disclosure in the Twitter Interface – currently impossible because there simply isn’t enough room in 160 characters.
- Disclosure Link – maybe an ethical possibility, but you can’t add anchor text, and not all the URL is displayed
- Disclosure In Content – it is hard enough already to say anything meaningful within the number of words allowed, there is no way you could add a disclosure to the content as well.
Signal To Noise Ratio
If you remove the business related content because you can’t be transparent, the noise factor makes Twitter almost worthless from a business perspective.
So what has your favorite A Lister been shilling on Twitter today?
Mixed reactions so far to this “hot potato” and it was what I expected, because Twitter now has a fanatical following.
Karla came up with an interesting concept as a closing statement to what she wrote about Twitter, but it could have also been worded as a question.
Hmmm, I just hope that the candidates in this coming elections wonâ€™t use Twitter to campaign. OMG! What I have done?!? I just gave them an idea. Haha.
As happens quite often, I have been having a little discussion over on paul’s Blog regarding Twitter. He is wondering is Twitter somehow has built in trust, just like instant messaging, and is suggesting maybe some 3 letter universally adopted code might be the answer.
Does joining a Twitter feed class as opting in? If it does, does that mean it should comply with CAN-SPAM?
Paul is also trying to shoehorn me into doing a Podcast… the jury is still out
Steve Rubel has discussed the growing bills that Twitter are likely to be facing, unless they have something up their sleeves. As Endelman have a lot of experience with ethics issues, and disclosure, I would love him to address the disclosure problem on Twitter.
Liked this post? Follow this blog to get more.