How many blogs link to Technorati on every post they publish? Many blogs also use followable links to social bookmarking sites such as Delicious, and social news sites such as Digg on every single page of their site? Google in their recently disclosed patent are saying that it could be a negative indication of quality.
Linking to Wikipedia Technorati and Social Bookmark Sites Could Damage Your Google Search Results!
Here is an excerpt from the Google BlogSearch patent document that I discussed in depth earlier today:-
A link distribution of the blog document may be a negative indication of quality of the blog document. As disclosed above, some posts are created to increase the pagerank of a particular blog document. In some cases, a high percentage of all links from the posts or from the blog document all point to ether a single web page, or to a single external site. If the number of links to any single external site exceeds a threshold, this can be a negative indication of quality of the blog document.
Lets take a look at the type of links that people have on their blogs
Technorati Tag Links
Google in the same patent mentioned that tagging could be beneficial for the quality of your site, but what of the detrimental effects of linking through to Technorati with 10 links on every post? Maybe you are undoing all the good work of tagging your content.
Solution: Use local tagging, or just rely on lots of categories or labels to convey tag data – local tagging can be easily achieved using plugins such as Ultimate Tag Warrior if you use WordPress.
Some people link through to Wikipedia it seems almost every other post. Despite Wikipedia being looked on by many as an authority site, such linking habits might be looked on as spammy.
Solution: Use nofollow on your links to Wikipedia
Social Bookmarking Links
This one is a biggie – some people have 10 or more social bookmarking links per page, and many of the most popular solutions don’t provide “safe” links. By safe I mean that the links serve no purpose because they go to an empty form, so in no way are they a pointer or vote on a particular piece of content. I am sure search engines probably discount them heavily, but they may still reduce the value of other links on your page, and may incur a ranking penalty due to being spammy.
Yep more pink on this site, how about on yours?
It is ok to use a followable link to your feed, in fact that is recommended, even if you use and external service such as FeedBurner.
These buttons however link through to forms, not content. They should always be nofollowed.
Solution: Add rel=”nofollow” to the links
I am generous with my Google Juice, using Dofollow plugins for my comments, and link out to my readers often, but I hate pouring Google Juice down the drain.