Exclusive: Google Blog Search Extended Results | Supplemental Results

For quite some time, Technorati has allowed you to find out how many other blogs have linked through to a particular post, they even provide live widgets.

Technorati Blog Search

Technorati will also allow you to search a particular blog regarding a keyword and pull up related content.

Technorati Blog Search Single Blog

Technorati Is Missing 2 Things That Google Blog Search Does Much Better

There are 2 extremely useful features that Technorati has missing, that are vital for quality search results.

  • Supplemental Results – Huh? An SEO blog saying that supplemental results are good? Well in Technorati’s case they would be – they do pick up duplicate entries, and display them as such in some search results, it is not universal. Because of the way Technorati tends to crawl sites, there are quite often duplicates of the same content. You will notice in the screenshot at the top of the page, the Bruce Clay blog has a listing for their front page, and their permalink.
    Some blogs have many more listings for the same content, mine probably more than many, but that doesn’t mean I want 10 of my results showing on the first page of results for a particular term.
    You will see at the bottom of this page that I am pulling a search query by RSS from Google Blog Search – If I did the same from Technorati it would be full of duplicate results.
  • Extended Results – This is an interface issue that Technorati could easily fix. Whilst it is possible to search a site for a particular term, you have to know that site has more information first, and navigate your way to the right interface, which with Technorati is not always obvious.

Google Blog Search Extended Results

I am going to cover this first, because this is a brand new feature introduced sometime yesterday, and I am probably one of the first to notice it, and happen to have convenient screenshots taken just 23 hours apart.

In my last post on Google Blog Search, I used the following screenshot, grabbed just before I published my post.

Google Blog Search
Now if you look at the result at the bottom of the screenshot, you will see my own listing, which had a fair amount of longevity.
Publishing the post displaced my old blogsearch content from the listings, maybe permanently if Google decides that that listing is more relevant, or maybe until it is no longer given an extra benefit due to freshness.

I only have one listing, and it is my most current or the one with most authority – the balance seems to normally tip around the 4 or 5 day mark.

Here is a new listing for the same search taken 14 hours ago, just 23 hours after my followup post on Google Blogsearch was made.

Google Blog Search Extended Results

You will notice there is now an extended results link. That signifies that my site has additional information about this topic.

For a casual searcher things like that are not significant, but for someone like myself who uses Blogsearch as a serious tool to find relevant content, it is extremely useful.

The fact that Google also knows about that additional content on my site, just hours after publishing is also extremely significant, because that can also have a significant blogsearch weighting factor. If someone has mentioned Blogsearch multiple times, they might have more authority on the subject

That additional authority on a particular subject doesn’t seem to have any weighting on Technorati… at all. Technorati authority seems to mainly based on total number of links, and not based on authority of a particular subject.

As an example, Technorati doesn’t think I am much of an authority on [tag]dofollow[/tag] or [tag]tagging[/tag] – it is only recently I have moved up from having “a little authority” to having “some authority”, no matter what the subject.
Also of note is that Dougal Campbell isn’t looked on as an authority on plugins for WordPress, and his recent post that I linked through to from my Ultimate Guide to DoFollow Plugins isn’t listed in a search for Dofollow as an authority.
Yes I know that WordPress developers were removed from the Top100 because they dominated the Top10, but that shouldn’t mean they have no authority.
If you want WordPress news “straight from the horses mouth”, don’t use Technorati, as an example a search for WordPress 2.2 news with a lot of authority will not bring up recent developments, which I know Dougal has posted about, and so has Matt.

Back to Google Blog Search…

All things being equal (which they never seem to be), I should always outrank Techcrunch or Problogger when discussing something like Blogsearch, but there are other factors, as you can see by the fact that Alister’s blogsearch post on Problogger.net is still outranking my post with an almost identical title (though it does have more words in it)

Did you notice I am outranking the Bruce Clay blog? – The Lisa posted linking through to Alister on Problogger within a few minutes of my post – I am not sure who was actually first to post.

Alister’s article on Darren’s site so far has had 64 references, compared to the 2 references I had from Matt at Globally Local and Dan at The Wrong Advices.

Google Blog Search Supplemental Results

Another thing I noticed for the first time is that Google also have introduced supplemental results for the references. The Lisa was linked by Danny Sullivan in his roundup. If you look at the references you can see one listing, plus supplemental results.

Google Blog Search Supplemental Results

Now for anything to do with RSS, I don’t want to read supplemental results. The feed I am using at the bottom of this page would be useless if it contained supplemental results.

The number of items found on Google are not affected by duplicates, so it is a real number. Technorati’s numbers tend to be inflated by the duplicates.

Things to Improve

I would like a listing that includes the additional references that were part of the extended results, so if a site has 10 documents that are looked on as being or suitable authority, all of them will be shown.

If I am trying to mix RSS content, I want the “real deal” and not just the most recent item.


It is a shame so many of the people linking through to Alister’s guest post are attributing it to Darren.

Now the even more worrying thing I have seen from all the people linking through to Alister’s post is that many want to increase the size of their blogroll, and I am sure 95% of them have no clue about linking structures or the fact that blogroll links also appear on all their duplicate content pages.
That is why I originally took the time to write a post in response to Alisters, because in all things there has to be a balance.
The majority of bloggers don’t research what they write, or don’t research using a blog search engine that brings up results based on the authority of the content, and not the historical authority of the blogger.

The Following Bloggers Need to Read The Following Posts

Google BlogSearch – my initial analysis of the the Blog Search Patent
Google Blog Search – my followup post to Alister’s.

I am going to cheat and just stick an RSS feed here in the post, it is just a list of bloggers who linked through to Alister’s post (you can do some fun things with RSS)


Some of them might well have read Alisters post, and also read my own, but I am doing this automatically. There was nothing wrong with Alister’s post per se, it was an interesting interpretation of a patent written by a Google employee 2 years ago, but that doesn’t mean that every factor within it is actually relevant and used with a large weighting – some factors can have a negative counterbalance that exceeds the benefit.

Take everything with a huge grain of salt, test, track, experiment, and see you in the blog SERPs.

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  1. says

    Hey Andy, the link to your initial Google Blog Search patent analysis post takes me to a “Nothing Found” page.

    The thing that struck me from Alister’s post was the reminder that Google is looking through their customer’s emails and chats. Big Brother seems to be getting closer and closer the more technology we use.

    I’ll leave the SEO analysis to you guys who are passionate about it. Thanks for boiling this one down for the rest of us, though.

    • says

      Thanks for the heads up, I knew I had kept the URLs as a series, 1, 2, 3, but the date on the first one was in March which caught me out – I was wondering why I didn’t see a ping.

      I suppose I need to find a decent historical posts plugin, but am worried about becoming comfortable with something that then doesn’t work under 2.2 (whenever)

      I know that many people looked on the “big brother” aspect of Alister’s post as being significant, and I noticed when Wendy submitted to Digg, she cleverly played on that.

      I wasn’t in a position to filter all 60+ links to Daren based on whether they were saying people should increase their blogrolls. I had been worried about it, saw it in some of the snippets, clicked through to a couple, and thought I had to post something linking through.

      • says

        No worries on the link.

        I’m one of the guys who is running the Top Commentors plugin. You were kind enough to warn me of the SEO down side.

        For me the plugin is more about reader recognition and community building and I’ve been willing to take the SEO hit. Perhaps it is because I still don’t understand that end of it yet.

        Took me a while to find Rob Watts’ hacked version of Top Commentors (the link is deep in the comments). Do you consider that a good solution to that issue?

        If so I’ll switch it over the weekend.

        • says

          I wrote a list a while back that has effectively the same result, by just using logic as to which page to display it on.

          The plugin is buried a little in the comments, I might encourage him to post about it, but I want to stick it on my sidebar first.

          If you also use his Tumbleweed plugin, that is one of many alternatives to increasing the number of internal links.

          I will be adding that as well, and the 3rd plugin for showing posts you might have missed.

          I also use dynamic growing links on my single pages which get all the comments. The number of tags increases with each comment left to even things out a little on popular posts.

        • says

          I’m working on it now as we speak. I think it might also be cool to have an option to shorten or lengthen the reference points for internal pages too. Currently juggling whether rewarding my own comments is a goer or not ;)

          The link that is currently here just contains the standard rel=nofollow and add ons.

          I’ll probably blog on it later or over the weekend.

          p.s loving the reply to comment option here Andy

  2. says

    Even though I hate when my pages get placed in the supplemental index, I agree that they are good for search quality. You can still get some traffic from pages that are in there as well, and it’s not as hard to get pages out of there as people think.

  3. says

    Hi Andy

    Interesting write up.

    I noticed that a lot of people attributed that article to Darren – it must be really frustrating. As you say, so many bloggers don’t take the time to do a just little bit of research. I’ve discovered that myself this week.

    Do you think the fact that Alister’s post has received 600+ diggs has any influence on where the posts rank (I know you previously stated that it wouldn’t count)? Or is it purely the number of people that linked to the post?

    Also interested in why you were so confident that you would “outrank” Alister’s post (and you know I’m not being snippy here – just curious)!

    • says

      Hi Meg, I know you are not being snippy on these things. I didn’t actually claim I expected to outrank Alister’s post on Darren’s blog.

      All things being equal (which they never seem to be), I should always outrank Techcrunch or Problogger when discussing something like Blogsearch, but there are other factors, as you can see by the fact that Alister’s blogsearch post on Problogger.net is still outranking my post with an almost identical title (though it does have more words in it)

      All things aren’t equal and there are lots of factors which would mean that a post on Darren’s blog would rank higher, despite Darren not using things like tagging.

      1. Pagerank – Darren’s toolbar pagerank is 7, my toolbar pagerank is 5 – those are 3 months out of date, so Darren might be approaching PR8 now, and I might be approaching PR6, but that is impossible to accurately predict.
      2. Links – without doubt Alister’s post generated a lot of links – Google seem to see these faster than for the main index, although that doesn’t mean they give a weighting immediately.
      3. Maybe I am wrong on Digg – It is my belief it isn’t used as a ranking factor, but it gives a huge amount of traffic which might be a factor. I don’t post how many views my posts get, but whilst that post did get more views than Alisters got Diggs, due to some solid SU traffic, I would estimate Alisters post was seen by 20x the number of people, both on site and in feeds.

      4. I referenced Alister’s post and his was written 1 day before my own, thus in part, I am making Alister relevant. Whilst all the other blogs are falling away, I had existing historical relevance, thus that link might be the most powerful link that Alister’s post received on this subject.

      On a fairly recent post on Tony Hung’s blog about A-listers, RObert Scoble mentioed that he could probably rank for Lawnmowers.
      He probably could, especially if he got some links to make him relevant.

      It has been a few days since the original posts, and longevity ranking is kicking in. Lots of blogs have dropped and are being replaced by newer posts commenting on Alister’s.
      The Lisa’s post on the Bruce Clay blog has also disappeared.

      Nothing can be equal, but certainly for Blogsearch I am fairly confident that I can rank consistently high for topics I discuss.

      Did you notice I didn’t use “Blogsearch” in the title of this post? It didn’t appear in the search results for “Blogsearch” at all, because the title really is the biggest factor currently.

      We will see how the longevity goes…

  4. says

    Hi Andy,

    It does appear that a lot of weight is placed on the title – a lesson for us all to pay close attention to the title. I noticed this post appears at #4 on blogsearch for “blog search” (one more recent, two dated.)

    • says

      The one that is more recent is a comment on Robert Scoble’s blog – comments do seem to sometimes encourage posts to be relisted, though I am not sure of exactly the mechanism.

      The 2 more dated posts are on Google’s official blogs. It is hard to rank against Google, even if they don’t have all the words in the title.

  5. says

    thanks for the great info. I don’t know much about blogging yet, but I find a lot of your articles very helpful in explaining the fundamentals. I use it as a reference to answer my many questions.


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