For those that don’t know, “supplemental results” are the bane of search engine optimization specialists.
Here is a great explanation of supplemental results from Rockyfied
Google Supplemental Results: Google supplemental results take pages on your site that have been indexed and put them into a sub database in Google. Supplemental results do not rank well but rather Google uses its supplemental DB to populate its results when they donâ€™t have enough results to show in a given query. This means pages on your site in Googleâ€™s supplemental DB will not help you in the serps.
Something that isn’t often talked about, is that sometimes what Google report as the number of cached pages, and supplemental results isn’t actually correct.
In some cases the numbers reported are totally and utterly wrong.
Case in point, recently this blog was reporting 1 page cached, and 3 in supplemental.
Damn, I must be a real bad boy to have non of my pages in Google’s index… or not.
March 2007 Stats From Google Analytics
So 45% of my traffic in March 2007 came from Google Organic Search, with the whole site listed as not even being cached for some of the time, and for the remainder, most of the pages were showing as being supplemental.
Believe Your Own Stats
With that much search traffic coming in, I wasn’t worried about having some kind of penalty. Some of the terms I was ranking for I was genuinely shocked, and I was out-performing older more established blogs and websites for the same terms, with content published around the same time.
Some supplemental results are however possibly justified, and to be honest, if some of my pages slipped back into supplemental I wouldn’t be surprised.
I should also point out that I don’t get a huge amount of traffic from social news and bookmarking sites, although that is increasing.
Suddenly My Whole Site Is In The Index
Yep, I was shocked, and a little mystified how my whole site was suddenly in Google’s index. Over 4000 pages, and only 3 are supplemental.
Here is a nice screenshot from Aaron Wall’s SEO Extension for Firefox.
Here is a screenshot directly from Google SERPs
How Did I Get All My Pages Indexed &
Pulled Out Of Supplemental Hell?
A few days ago, in response to Matt Cutts providing the ability for webmasters to
snitch on their competitors report unethical paid links, I wrote a long post detailing, in my opinion, why Google penalising paid links was not providing a level playing field, and also questioning why everything like this is always announced on Matts blog, with the protection of a disclaimer.
At the end of that post, I mentioned the unthinkable, outrageous notion of submitting my own content as webspam, because I have written paid reviews, and am quite happy to give them to Google to scrutiny.
- By highlighting a website, maybe that also highlighted bugs in how supplemental results were being reported
- It would be difficult using a website that was being reported as almost 100% supplemental for evaluating new algorithms
The interesting thing was that when my site first appeared to be 100% out of supplemental, if you did a search for English pages, only 6 pages were out of supplemental. A couple of days later, the site is out of supplemental for English pages as well.
So if you have a legitimate website, and it is having problems with supplemental results, why not declare a link that earned you a bottle of wine for Christmas, or declare that you have a paid subscription to a business directory, trade association or a paid listing in Yahoo. If you feel really daring, grab yourself a paid review from one of the many services, and write a 2 or 3000 word review full of quality information, but with links to the site in question.