Yes that title makes total sense, but you will have to keep reading to find out exactly why.
How often do you read a great blog post and forget to share it with your friends? The Stumbleupon toolbar is often a long mouse move away, and most people don’t use shortcuts when browsing, because they can’t remember them, or because of conflicts between different toolbars and other applications that are running on a system by default.
You hold down the right mouse button and up pops some custom navigation
Then you just move your mouse slightly, either to navigate within your browser, or to do various things with Stumbleupon.
This is brand new software, so you would expect a few bugs or shortcomings.
- Registration – The registration procedure isn’t very automated, and requires you email a hardware key to them, and in return you are sent a registration code. Whilst having a human element in the chain limits people cheating the registration process, it does cause some inconvenience and confusion.
- Hotkeys – The software relies on sending hotkey information, and if you have a few popular toolbars, you are going to hit conflicts. In my case the hotkey to stumble something conflicts with Roboform, although that was easy to fix.
I strongly suggest you grab this software before they start charging for it. (and I am not making a penny from suggesting it)
Converting Traffic From Digg & Stumbleupon
There are so many articles about how to get traffic from Digg and Stumbleupon, but very few that analyze the difference in behaviour once you get traffic from a social media site.
Tim is one of the few people who has actually tackled the difference between Digg and Stumbleupon users and also how they interact with different page elements.
If you want to maximise the value you give to visitors from these services, and thus the benefit you receive, you should definitely read both articles multiple times.
Notice the emphasis – you have to give people what they want for them to take an action that is a benefit to you, such as:-
- linking to your article
- subscribing to RSS feed
- sharing your article with friends
Stumbleupon isn’t just about gaining lots of traffic to your own sites, in many ways that is just a bonus of a little reciprocal stumbling of the blogs you read on a regular basis.
You should avoid “over-stumbling” the same domains – I have noticed that there can be a reduced effect of stumbles if the same people stumble the same domains all the time, even if they have powerful accounts.
I have learnt a lot about Stumbleupon from Maki – in the past I pointed my readers in the direction of his comprehensive guide to Stumbleupon.
Now Maki has written a followup which emphasises that not only can you gain traffic from using Stumbleupon on a regular basis, but you can also find lots of great content suggested by your friends.
How To Test The Effectiveness of Social Media Traffic?
This is something I am in the middle of setting up on my own sites, so I will have a more in-depth post coming soon.
My friend Alister Cameron has some interesting code set up on his site, that detects referrer traffic from various social media sites such as Digg and Stumbleupon and offers them a different user experience, by simply asking them to take a different specific action.
You could also take a look at the landing sites plugin for inspiration (uses Google search terms) and my friend Rob over at Yack Yack also offered some code a few months ago for handling search queries.
I know many Digg and Reddit button display plugins also work by using the referring URL, so there is plenty of code to play around with.
What tools would you use to measure the traffic?
- Crazyegg – this is one of the obvious choices – you would be able to measure user activity using a heatmap
- Clickheat – this seems to be a great script you can host on your own server, and it is possible to do some quite sophisticated tracking with it, though you might hit performance issues if you go overboard.
It would be possible to set this up not just as an A/B splittest, or multivariate, but also based on the source of the traffic.
- Google Analytics – you could probably do something with Google’s analytics which has just had it’s interface revamped, though my account is still set for the old interface. Extracting data from Google Analytics has always been fairly difficult, hopefully as they roll out the new version, things have improved.
You might think Clickheat is going overboard, but I know among my readers there are some very fanatical testers who would be quite happy to set up a dedicated server just to run a script like Clickheat, if it allowed them more granular testing results.
Here is the simple code you place on your pages
ABC – you can make this as granular as you like, depending on the limits of your server hosting your tracking script. If you are just testing one sales page, you could easily change that to a source of traffic or adwords keyword group.
No Script – I would probably remove this link
It would certainly be possible to write a simple WordPress plugin to insert code based on a specific tracking code within your pages, or based upon a page ID or referring source.
I still have to test to see how well it works if you have multiple copies of the code on each page – with the current code (though it is GPL) there is no way to get specific birds-eye-view information based on groups of pages IDs.
The King Of Blogging Gobshites
About a month ago Gavin wrote a post about dofollow which I thought was remarkable, but not because of the content. The content was good, anyone talking about dofollow immediately gets a huge plus in my book, but the title he used for the post in my mind just hit a sweet spot, in a typically Irish way.
I gave the post a Stumble just because of the title.
A month later Gavin has followed up the post with the following, and as intended it has piqued my vanity. I have been looking for the best opportunity to link through to him from a post that will actually give him hopefully even more traffic.
Actually the original post didn’t get a huge amount of Stumbleupon traffic, but even light Stumbleupon activity is far more significant than a couple of Diggs.
I decided as I had 5 things I wanted to talk about all on the same subject (Stumbleupon) to add it to Darren’s group writing project.
I don’t expect all of these items to be of interest to everyone, but I hope both beginners and my most advanced readers find something useful.