PayPerPost – Review My Post Landing Pages

 

Some time ago I tested the Pay Per Post “Review My Post” links with marginal success.

The success rate was marginal because although lots of people clicked on the links in a fairly short period of time, I had a very poor conversion rate.
The biggest failing was that all they presented to a user after they clicked through was a subscription box, effectively the same as if you clicked “signup” on the PayPerPost site.

Here is what the old landing page looked like:-

Old Pay Per Post RML Landing Page

Improved Landing Pages For PayPerPost RMP Units

Today, as Vlad mentioned his poor success rate with the RMP units, I took another look to see if there has been any changes made with the latest big PayPerPost update, which also introduced PayPerPost Direct.

I was greeted by this

New Pay Per Post RML Landing Page

I think that is a big difference don’t you?

Key points:-

  • Bullet Points – they detail the step-by-step process on how it works, and what you have to do to get paid. This was a very confusing process before as Vlad pointed out, and of the 3 people I know who signed up for me in the past, he was the only one who actually completed the process. During Vlads signup I remember exchanging 4 or 5 emails, and Vlad is an experienced affiliate used to signing up with lots of sites and navigating his way around.
  • Improved Form – It is similar to the one I have on my sidebar on the front page, though it looks much better here than it does on my site (I need a narrower version)
  • Benefits – showing benefits is a great way to increase conversions. They are much better than a feature list
  • Trust – those trust marks might seem insignificant, but I have seen multiple studies which prove that they can increase conversion by a large factor, and in eye tracking tests it is proven that people actually look for such logos before taking action.

Room for improvement? Always…

  • Earnings Disclaimer – this might not be legally required, because they are not selling anything, but it would be a nice thing to have, and it would be possible to include instructions again for how RMP works
  • Qualification – in the past, it was possible for people to sign up, only to not qualify because their blog wasn’t old enough, didn’t have date archives etc. – I think that needs to be made clear with a very clear bullet pointed popup which has a link through to the full terms
  • PayPerPost Direct – so someone signs up with RMP, and then doesn’t qualify, but goes on to use the PayPerPost Direct Service – will that ever qualify as an affiliate conversion?
  • Conversion Tracking – I would like to be able to track specific sources of traffic and handle any masking myself – provide me with a raw link onto which I can add my own parameters, and for those to appear in the PPP console. In fact the same is true for the normal affiliate program as well
  • Proactive followup – I know Vlad went through a lot of teething problems, it would be great if there was a proactive followup of a signup with an nice email series – maybe it is there, but it is hard for me to test without creating a fake account.

I really hope they will be doing some split testing as well

Benefits For Including “Review My Post

  • Links – You Get Links From Related Content – they are real links generally from blogs who have readers, and because they are reviewing your post it has to be related, even if they disagree with you (which is great as well) – it is a deep link to your content because it has to be a review of your post.
  • Money For The Reviewer – $7.50 – yes it is incentive based linking, but that is something for which PayPerPost foot the bill as they get a new blogger who might take other opportunities
  • Money for Yourself – $7.50 – The money the reviewer is gaining is actually half of what you would receive with a normal affiliate conversion ($15), but you are gaining a link and valuable feedback at the same time

On the negative side, Matt Cutts would say that this is polluting the internet, and that $7.50 fee for someone taking the time to write about you is the deadliest of Google Sins.

In fact he wouldn’t say it, because it is very hard to pin Matt down for specific examples of paid links, as I have tried to do in the past with no response from anyone at Google.

 

Liked this post? Follow this blog to get more. Follow

Comments

  1. says

    It would be interesting to see if the improvement is there after you are done being impressed by the landing page, which by the way improved greatly a you point out in this article. Come on posties, we need some one to give it a try! :)

  2. says

    This really does seem like an interesting idea, I was introduced to it a long time back. Hopefully the new landing page helps with the conversion.

  3. says

    The total lack of tracking in the affiliate links always worries me. Refferer is possibly not the most reliable HTTP code and the fact they will filter against lordmat.co.uk/lordmatt when all item pages are lordmatt.co.uk/item/xx means I have to ask if they will even notice the referal as valid. Plus it goes through tinyurl as a middle man.

    I can shak the feeling this is designed to loose “lagitimatly” a safe percentage of conversions.

    Then again I demand 5 figures to do a PPP these days so I’m not likely to ever need worry about them again.

    • says

      The affiliate links are personal to each affiliate, I just like tracking down to a specific source of traffic preferably within my own tracking software (requires affiliate program to have the right code on the thank you page) or at least within their own interface with data that can somehow be exported.

      If you are paying for traffic, you want to be able to measure conversions for each keyword, or keyword group.

      I could also possibly modify affiliate links on each page based on other referral data such as if someone came from your site, and then purchased something.

      That being said, there are ways to track referrals based upon the referring domain extremely effectively without the use of affiliate links.

      • says

        What bothers me though is that the HTTP referer should be tinyURL. The whole thing rests on cookies. It is the 3rd party cookie that adds the affiliate code via a not so impressive URL matching system that breaks very easily (as I have proved since my first comment).

        My gut says not to trust them and I trusted my gut and my gut was right.

        The chances are you will do very well with them jus because you are Andy Beard! You certainly seemed clued up enough to track who is clicking what and hold them to account.

        • says

          All I can currently do is compare number of clicks counted on my end, to clicks on their end – they should be roughly equal, and I should really stick one of my /recommends/ links on their links.

          That being said, I am sure people do cheat the system, just like they cheat the system with Clickbank stuff.

          Is it worth cheating for $15? – people do it all the time unfortunately.

          That being said, it looks like I gained 100 subscribers over the last few days, many due to the PPP Direct review, though I have had solid traffic from other sources this week as well.

  4. says

    Andy, congratulations on being featured in the PPP newsletter. Also this im glad to see the PPP landing page is improved, this is good news for all us affiliates.

    • says

      Thanks – it was nice of them to link to me there and on the blog, and in loads of comments all over the net.

      The funny thing no one has yet tried to bait me thinking that I wrote the review in a positive light either by arrangement, or in anticipation of that kind of reception and whether that influences reviews more than money.

      For many people the lure of traffic for writing a controversial
      review may actually affect their judgement more than the few dollars paid by a paid reviews company, whichever one is the mediator between you and an advertiser.

      If someone was really looking to write impartial reviews, they would link out to whatever other reviews they could find on the net either positive or negative.

Trackbacks