WordPress SEO Masterclass For Competitive Niches

Take a well optimized WordPress blog in a competitive niche, rip it apart, and help maximise its chances of ranking in the SERPs and raking in some cash. This isn’t lame all-in-one optimization plugins, it is totally geeking it out!

Update: 28th August 2010 – this article doesn’t take into account changes to the way Google handles nofollow to combat PageRank sculpting.

Also WordPress has moved on a lot in 3 years since it was written – that does invalidate many of the concepts and linking structures presented, but the methods to achieve them might differ significantly.

Having previously written that I don’t typically undertake consulting work, I do look on any paid blog posts as a form of consultancy. In this particular case Tim from eMonetized decided to order a review of his blog, and we negotiated a little to ensure what you read is totally impartial and any links I choose to give are in an editorial context.
The negotiation itself was an interesting process, and I will be writing about that separately.

It should be noted that just because I mention improvements here, that doesn’t mean that Tim the site owner isn’t aware of something, and as also is almost always the case, I haven’t applied many SEO tweaks to this site yet.

That being said, some of the linking structures I talk about in the more geeky sections of this article I have never seen anyone talk about, and it is my belief that the resulting linking structure is highly unique, extremely powerful, whilst remaining flexible.

The Niche

Tim’s blog is one of a host of blogs looking to capitalize on terms such as make money, make money online and making money online, though it is clear that he is quite SEO aware, and from our communication this was made abundantly clear to me.
As an example he has a clear “money page” for promoting his primary affiliate programs using a URL “Making Money Online“.


One of the hardest problems with the “make money” niche is that most of the related search terms that are provided if you use the Google Keyword Suggest tool are very much “long tail” terms, many of which receive only mediocre traffic. Many of the more specific terms receive minimal search volume unless it is related to a specific product, or product launch.

The direction Tim seems to be taking is to target content in the topical community such as Adsense, Adwords and Affiliate Marketing, rather than writing a series of posts based on what Google regard as related topics, such as “How To Make Money [Insert Blank]“, “Making Money [Insert Blank]”

This suggests to me that we might look to optimize the site such that the categories perform well as landing pages, though I believe it is possible to significantly improve site structure to give the site an unfair advantage on a few competitive terms.

SEO Strategy

It is clear that Tim is thinking about his SEO Strategy, and is off to a good start. Here are some of the things he is currently doing that I can see just browsing around the site.

  • URLs / Slugs – Tim is using optimized page slugs for every post – there are some plugins that can achieve this automatically, so that just keywords are used without grammatical filler, though I think he is probably doing this manually. URLs are not a major ranking factor, in fact some SEOs would say it is very minor. URLs are a clickthrough factor, and there are limitations for URL length.
  • Robots.txt – A lot of things are being blocked off in his Robots.txt file, including date based archives, paged content, images and author pages. He is also blocking off tags – I am not going to dispute that decision, it is something to test and track. There is overlap between categories and tags – it is possible to make that work ok by including additional content and different layouts, and with some SEO linking structures you would block both, others you would enhance both. One good thing he is doing is blocking all his /go/ affiliate links.
    Important:- Robots.txt is a bandaid as it can create hanging or dangling pages.
  • Sitemap – he has a clear sitemap, though I worry a little about multi-page sitemaps. If they go multi-page, it is better to make them more of a topical tree, than links between pages… breadcrumb navigation or not. Then it is effectively creating a category listing.
  • htaccess – either htaccess or a plugin is being used to ensure all URLs are www
  • Related posts – related posts (probably using Wasabi) are being used to increase the internal linking to related content, good for both search engines and human page views.
  • Nofollow – Nofollow is being applied to a few links that shouldn’t pass pagerank, such as to forms for email subscription and Technorati favorites
  • Excerpts – pages that could potentially be looked on by the search engine spiders as duplicate content are being displayed using the_excerpt() rather than the_content()
  • Titles – these seem to be OK, maybe already using SEO Title Tag plugin or similar

Quick Improvements

  • WordPress 2.2 – This really is a necessary upgrade for security reasons.
  • htaccess trailing slashes – Canonicalization isn’t only to do with “www” or “no www” choices. If you have chosen to use www, then just include the second half of the code from my post about WordPress htaccess to cover the trailing slashes.
  • Home / Page Links – some you want to receive lots of juice, others probably shouldn’t receive any at all, and some you might only want a followed link on your home page. The best option is probably to create these links manually, and have one set that is used on your home page, and another for everywhere else.
  • Wordpress pages

  • Feeds – I find having related posts in feeds very important from an SEO perspective when people syndicate your content with or without permission – they are also useful for readers, though I wish more readers used them.If tag pages are being indexed, it is potentially good to have tags in your feed as well.

    Tim offers a full content feed that is worth subscribing to, though only half of the subscribers will currently be registered by Feedburner. Those that use the auto-discovery link are not currently being redirected to Feedburner. Fix this with the Feedburner Redirect Plugin, now called Feedsmith or think about one of Feedburner’s pro solutions.

  • Sociable Plugin – it creates search engine followable links to submission forms on the various bookmarking sites – switch to using a search engine friendly version of sociable.
  • Meta Description and Keywords – there are a host of plugins available to do this, though I haven’t actually found one that I regard as ideal. Generally a little trial and error is required, as there can be a few incompatibilities depending on how other plugins interact with your content.
  • 404 Error Page – currently this results in the homepage – it might be better to use one of the many 404 plugins available to give some related content to what resulted in an error.

More Time Consuming or Technical

  • Stop Using Widgets – until it becomes easy to control which widgets appear on which page, with and without nofollow, if you want to highly optimize your site, it is much easier without using WordPress Widgets. There is an alternative shipped with the K2 theme, sidebar modules (SBM), but I have had difficulty making it work with WordPress 2.2 and other themes
  • Multiple Templates & SidebarsYou can do a lot using WordPress logic, but it starts to become very complicated if you use the same template file and sidebar everywhere.
    Single pages are probably the most likely to hit high server loads, so I always use a WordPress theme which has a single.php – in my current one the sidebar is included as part of the single.php file, but it can also be done using a php include for something like sidebar2.php 
  • Sitewide Links – only give them when there is a specific reason, even for internal navigation elements. As an example we will look at category listings, but the same applies for all sidebar content.
  • Category listings

    For a home page listing, and category pages, it is normal to list all categories

    <br /><?php if ( is_home() || is_category() ) { ?><br /><li id="categories"><br /> <h3>Categories</h3><br /> <ul><br /><?php wp_list_cats('sort_column=name&hierarchical=1') ?><br /> </ul><br /> </li><br /><?php } ?><br />

    For single pages, if you are aiming for a classic tree structure, it is better to list specific categories.

    <br /><ul><br /> <li><?php the_category('</li><li>') ?></li><br /></ul><br />

    You probably already have links to specific category pages at the bottom of each post, thus maybe sidebar category links should be nofollowed using the add link attribute plugin.

    <br /><ul><br /><li><?php add_link_attr('the_category', '</li><li>',
    'rel="nofollow"'); ?></li><br /></ul><br />

    You could also aim for a “halfway house” and include only your most targeted primary categories on every page in the sidebar, other than on your homepage which would include all categories.

    That doesn’t necessarily mean you would have followed links in the sidebar on your front page at all, other than to possibly your sitemap.

  • Nofollow From Home – if Google and other search engines are being guided to your sitemap, and you value all your content equally, it makes perfect sense to have nofollow on any links within content that appear on your home page with the nofollow from home plugin This should be avoided if you don’t offer full content feeds because Technorati would probably have great difficulty with many of the links as they typically use the RSS feed, or your homepage to determine linkage.
    Update: I have now developed an advanced version of this plugin which adds nofollow to the links on all pages other than your permalink pages
  • Headings – Correct use of headings for SEO and general semantic improvements – as an example for Tim’s current theme, there is no H1 heading, and the author information is given a heading tag. In addition the heading in WordPress sidebars have always been given on most themes the same level of semantic purpose as sub-headings within content, which isn’t ideal for SEO purposes.

Advanced SEO & Presentation

To really optimize WordPress effectively, you need to start looking at optimizing the layout of the homepage, category pages, and tag pages, not just for SEO, but for presentation. Most wordpress blogs by default use index.php for homepage and category pages, and the same is true for tag pages with UTW if you don’t define a tag.php file.

You can either create custom templates, or add lots of complicated WordPress logic.

WordPress handles templates in the following priority

1. category-6.php
2. category.php
3. archive.php
4. index.php

In many SEO linking structures, the categories are intended to be landing pages for their topic, and to concentrate more google juice than individual pages.
There are also linking structures that might be equally viable in many circumstances where categories pass Google juice in a single direction, either from the home page to single pages which subsequently pass juice only to the home page, or the home page passes juice to single pages through a sitemap, and the juice flows back up to the home page through the categories.

If category pages were intended to pass Google juice in 2 directions as would be normal for a simple tree structure, then you would need something like the following:-

eMonetized Category Pages Example of Google Juice Flow

Ultimately however if you have ever spent any time playing around with a pagerank calculator, linking structures that feature a spiral, channelling juice around in a circle using one-way links tend to perform better than sites using 2 way links.

There are a number of plugins that try to create “pretty” excerpts for duplicate content pages that contain excerpts, or you can manually create them with HTML and even thumbnail pictures.
One of the best new options seems to be the Excerpts Editor though I haven’t tested it yet.

This should be mixed with custom query string (Note: New Version that includes support for UTW) which would allow you to have a different number of posts on your front page compared to various archive pages. Ideally when siloing you would want to list all pages under a particular category or tag page. The easier alternative is the siloing plugin.

Beyond Geeky SEO

Revenge of the Mininet by Michael Campbell and the bonus Dynamic Linking Ebook by Leslie Rohde have been for many years one of the most advanced tutorials on geeky linking structures to maximise pagerank.

To get any real benefit from this geeky section you really have to read those ebooks, they are available free for those who sign up to Michaels mailing list, and are well worth investing an evening reading, and maybe reading a couple of times more to fully understand how pagerank and linking structures can really help you.

One of my favourite structures was the spider circle

Note: In the following content I frequently link through to Web Workshop and their Pagerank Calculator. The links are nofollowed because I am linking through to form data

Spider Circle

Here is the Spider Circle mapped out in the calculator.

The big problem with this linking structure, if you look at blogging in particular, is as soon as you add any external links to the content pages, the benefits turn into a huge hazzard, because this structure is also one of the best for sacrificial sites. Totally forget anything like this if you have removed nofollow from your comments.
Even disproportionate linking to your content from other sites isn’t going to rescue it. In that example there is 4x as many incoming links as those outgoing. The numbers are all relative, and don’t represent toolbar pagerank, but the benefit of good linking structure is lost.

One of the best linking structures for a website that was discussed was called “Stacked Pyramids with Tunnels Home”

The layout was something like this:-

Stacked Pyramids With Tunnels

There are a lot more unique pages involved, so you can’t directly compare this with the previous diagram. Here is how this structure looks like in a calculation.
What happens when we add some incoming and outgoing links? Well it doesn’t go quite as pear-shaped as the spider but still stuggles with a more realistic ratio of incoming to outgoing links.

I have played around with most of the other examples within Revenge of the Mininet over the last few months trying to create a “defensible linking structure”, something that performs well under severe abuse, with multiple external links on every page of unique content, as might happen with a blogger generous with link love, or using Dofollow.

In the end I opted for massive ball linking using tagging, with the structure totally organic, but helping Google juice flow away from pages which were gaining a lot of links, and likewise probably a lot of comments as well, so that the juice could enrich other content.
I knew this wasn’t optimal

I also wanted to come up with a better benefit from using internal tagging than my previously mentioned 4.9 > 3.6 ? (Titles > Duplicate Content)

Introducing “Sandcastles With Perimeter Wall”

I have no idea how this will work based upon all the other 100+ or 200+ ranking factors for web pages, but as far as pagerank is concerned it seems to be an extremely defensible structure, in fact you can abuse the hell out of it, and it performs well.

Sandcastle Pagerank Calculation

I should note that in that calculation there are still only 9 pages of 100% unique original article content.
The secret lies in having created additional unique pages that in themselves are useful for humans and even linkworthy, but those pages only link through to the homepage and gather up link juice that might have passed excessively through external links on a popular post.

Here is what it looks link if it is heavily abused like the previous example with lots of external links, and only a few incoming links.

Here is what is happening….

I first of all started off with category siloing, one way links passing juice from the homepage through the categories, and down to the content.
In addition I added a sitemap link from the homepage, that has one way links also through to the content. In addition, if it is being abused on a blog, it performs better with links from the sitemap to the homepage and categories from the sitemap, though the differences are small.

Juice flows from the permalink pages through one way links to one of 5 tag pages for each post, assigned at random in the model, and then again one way link to the homepage.

If you throw in a couple of related posts, even with the external links it performs very well, especially for the home page.

Here is a visualisation of Sandcastles With Perimeter Wall

Sandcastles With Perimeter Wall Site Structure

As I have stated before, I visualise linking structures in 3D, and this one could be much easier visualised on a 3D checkers board (I used to have one as a kid), but effectively it is built of 3 different layers.

I haven’t quite worked out the best way to handle single pages, maybe it would be necessary to add yet another tree link structure for those.

I haven’t got any sites using this new structure yet, but it is something I will be aiming for on a number of sites soon, including this one.

Creating This Linking Structure With WordPress

It is possible (though a little complicated) with what I have listed above, but I will try to have a modified theme available soon, aptly named the “Sandcastle” theme, based upon Sandbox (so it can be easily skinned)

Linkworthy Content

Whilst a good linking structure might give you 5x to 10x the benefit of any incoming links to rank a few specific pages, you still need to have content people will link to.

For me one of the highlights of Tim’s blog are already the case studies.

Whilst I haven’t invested money in Stumbleupon advertising, the conversion rate to subscribers he achieved with $100 worth of visits seems about the same as with free traffic. From what I have seen so far, Top Stumblers are mainly interested in cool pictures and humor as one of Tim’s commenters has already pointed out, and are very much anti-commercial, especially anything to do with StumbleUpon optimization. It is very easy to get post content buried, in fact easier than Digg in many ways.
A post on optimizing for another social news site such as Digg however might not get buried by the sacred protectors of the SU realm, and is more likely to continue bringing traffic (that is what I have experienced anyway). I have also found support a little lacking.

Tim has also been looking at Adsense Arbitrage – I think the safe bet is to convert those low PPC landing pages into affiliate or other forms of CPA income, if the cost of clicks is still quite low.

Tim is a creative thinker, after all he was the one who started using Adsense site targeting on John Chows blog, which gave John the idea of using it on Problogger.net

Whilst Tim’s blog is only a couple of months old, I expect great things and lots of in-depth experimentation in traffic and monetization, so don’t forget to sign up to his RSS feed.

Update – Nofollow Those Dupes Plugin

I have now released a plugin that can be used to help in creating the “Sandcastles With Perimeter Wall linking structure called Nofollow Those Dupes

It is actually of benefit on any blog that doesn’t block duplicate content pages from being indexed.

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  1. says

    A very comprehensive WordPress SEO article with plenty of new and advanced tips I have not read before. I thought I know I a lot about SEO, but after reading your great SEO article. I was a little ashame as I found that I still don’t know many SEO stuff.

    Alan Liew

  2. says

    Great SEO article. I have blog, but I have few visits. I shall use your recommendations. If it will help me, I shall be very grateful to you. Thanks for article.

  3. says

    There’s always something more to learn. Every time I feel we are on “top of it” with our sites, I read something from Andy, and realize I have to get back to work! Thanks for the continued good stuff, Andy.

  4. says

    Excellent, exhaustive and helpful, but I have one question: do you think that submitting a sitemap to Google Webmaster Tools does basically the same thing as using robots.txt to tell bots not to index semi-duplicate category/tag/archive pages?

    • says

      A sitemap might help Google index pages if you have a poor linking structure, but the spiders only use it as a reference. They still crawl your site and index what they find.
      Pages that are not on the sitemap will still be indexed.

      [edit] I now have lots of evidence to suggest that Google doesn’t always pick up as many pages if you have a sitemap with significantly less pages in it than there actually are on the site

  5. says

    Excellent review, Andy. There are some great pointers in there .. and a lot of work for Tim (and all of us)

  6. mattsofi says

    Another great post Andy.

    Thanks for the custom query string plugin pointer. Have been looking for it and need it badly. :)

    To be honest, I believe that I am on the right track but still a long way to go. This post has greatly shorten my r&d time.

    I have not yet played with my robot.txt but does it really necessary? I rely heavily on Google Sitemap and my traffic from google is now almost 45%.


    • says

      In the ebooks I mentioned they map these things out much better, explain how to create dynamic linking on conventional sites (although that is easy using nofollow), and have a lot more diagrams of some quite amazing linking structures for multiple sites.

      Whilst Google might frown on “link farms”, yesterday’s linkfarm is today’s blog network, and so can be looked on as white hat as long as you have good content.

  7. says

    Everytime I read this blog I receive helpful information. It’s great to have a resource like this to turn to and learn from.



  8. KAVITA says

    Nice review,If possible visit my site to give your reviews and get Money Making Ideas From Websites Which pays

    [edited – self promotional links of no value normally get people blacklisted}

    • says

      Total costs through PPP Direct are $130 + 10% = $143

      That being said I am selective and try not to cover the same topics twice, thus this will certainly be the last review for a blog in this niche, though there will be a lot of followons to this post that will get it additional linkage as I progress with the theme.
      It has already been syndicated as well – there is a good chance that was the first openly disclosed paid post that was subsequently syndicated on a major SEO site http://www.searchnewz.com owned by Jayde, the WebProNews guys.

      I have always believed there is a quality threshold for anything regarding paid post, or affiliate marketing, where the value to a reader of the content becomes so high, it doesn’t matter if there is/was compensation in some form or not.

  9. says

    I have always believed there is a quality threshold for anything regarding paid post, or affiliate marketing, where the value to a reader of the content becomes so high, it doesn’t matter if there is/was compensation in some form or not.

    I can assure you that *I* got more from this post than you got in your bank account. I’m sure Tim found it money incredibly well spent.

    Have you (or would you consider) reviewing a real estate blog?

    • says

      Hi Jay

      I would think about it. One big problem is that you have a quite mature blog, and as seems typical in the Real Estate business, quite an extensive blogroll.

      I am not sure how much of the sidebar cluter is helping you. Lots of blog directories might require a backlink, but don’t require it sitewide.
      If it affects your rating, it might be possible to stick a nofollow on the links on most pages.

      Your blogroll gives me heart palpitations but much of it might be reciprocated.

      You are most likely using widgets. it is very hard to optimize linking structures with widgets

  10. corporate comedy magicians says

    Thank you for the in-depth post. I have been coming here for little over a month and I always get something new; even in stuff I’ve read before. I may not try to make money at blogging, but I can still use your advise.

  11. says

    Andy – wow, thanks so much for stopping by! I removed a lot of the directories, they weren’t really driving any traffic anyway, and I moved the massive blogroll to a separate page (freeing up sidebar space that I’m fully intending NOT to clutter up with more junk!)

    I don’t know what it is about real estate blogs and massive blogrolls, but we do tend to get rather lengthy.

  12. says

    Hi Andy,

    I must say I follow Michael and Leslie teachings a lot too but unlike them my mathematics is no where up to par. lol

    I see your point about about many outgoings links, I guess I forget about this point as I am tending to try and minimalize such links… although all comments will still follow of course.

    So really the tag pages “main purpose”, based on the above is to feed more or a larger % PR back to the home page rather than to outgoing links… hadn’t thought of that one. ;-)

    The second purpose is increasing backlink anchor text throughout the whole site by having more pages.

    Same with using the wp language plugin although I hadn’t thought of changing the footer to appear in english and point back to the main index page… might have give that some testing and test ranking before and after on an individual keyword.

    The only question I have is… on the tag and normal pages how do you stop the tag cloud stop feeding back to those same pages. probably a silly question, I’m sure you could write the script to place “nofollow” tags in these sections.

    Cheers, Chris

  13. michael zahnarzt wiesbaden says

    Hi Andy!
    Took me ages to read the whole article. Although i have to admit that i didn´t get everything concerning the linking structures, i liked the idea of using categories as landing sites. i make sure to think about that next time i create a category.
    Sorry for my poor english

  14. says

    Wow. Thats one of the most indepth posts I’ve seen on WordPress and Blogging for SEO purposes. One of my mates has been building these networks of blogs with good results. Am going to have to start trying to build my own micro-network. Will let you know how I get on.

  15. Il Giornale di Copenhagen says

    Very nice inspiration for my italian version of Blog advice.


  16. says

    hi andy, great post. i’m eagerly awaiting news about the sandcastle theme, as i’m not convinced i’ll be able to achieve such results trying to optimize my theme myself! again, great article and thanks for sharing such insight. i agree with sourav, i don’t think i’ve ever seen a more in-depth article about how to optimize a wordpress blog.

  17. says

    Thank you Andy for such a detail rich post about SEO. I just totally changed my theme and am trying to get better at SEO before the PR update. Since I’ve only known about SEO for 2 months, any and everything is appreciated. I followed most of everything discussed until you go into the advanced SEO and presentation. Again, thank you!


  18. seo wordpress says

    We just release a new kind of plugin .

    Still in french , V 0.1 , just release this day

    Give your page the 301 +url , 302 + url , 404 error code from the “edit post page”

    Traduction needed ! ( mail can be found on our site if you can help )


    How it works :
    Download, copy to plugin directory, Activate.

    When editing you can choose Leave, 301, 302, 404 ( and url for 301, 302 )

    Licence , “can be stolen” ;) and we still dont care of man who still want to give a licence for “nothing” like this !

    Comment for make it better welcome

    Sorry for my english

  19. QC Davenport Search Optimizer says

    Now that is what I call a post. I wish more people would actually post quality content like that.

  20. says

    Wow, that was quite a read and well worth the time. I have bookmarked this post as I definitely need to reread and view the links out.

    Andy, I must say, you are the real deal. Excellent communicator and you definitely know your stuff. I am only beginning to learn the ins and outs of WordPress but I can clearly see the platform is worth the trouble.


  21. Mikko says

    I was searching around the net for WordPress linking strategies and oh boy, did I ever find it. This is probably the most informative blog post I’ve ever read, so a big, huge -thanks- to you Andy! Good luck with creating the sandcastles/sandbox -theme, I’m extremely interested on seeing how it turns out.

    ps. This is the first time ever a blog post has been so impressive, that it has made me leave one of these “thank you” notes. I hope this gives you a warm & fuzzy feeling inside ;)

  22. seo Mexico says

    Amazing info. Great detail in everything you write here. Now I see why you are an authority. Congratulations Andy !

  23. SEO Marketing Blog says

    That’s an excellent post for a newbie like me. I’ve used your hacked social bookmark. Thanks a lot for your efforts.

  24. says

    Hi Andy,

    Thanks for this (yet another) very detailed post. And for the graphs!!!

    There are only few SEO blogs I really enjoy reading and yours is one of those. You do have a talent of engaging the reader, and keeping him curious to the very end of the post. Good content and links to resources is, of course, a part of it, but good writing style is also an important factor.

    Since many of your posts are very long, I tried to analyze what exactly makes me read each to the very end (and click on many links in it!). I think that it is a dynamic nature of your paragraphs – they do not just separate thoughts, but switch focus from displaying facts, linking to resources, to your analysis, suggestions, practical codes, etc.

    I don’t think that you do this on purpose, it is probably ‘just’ a style you developed over time. And it works so well! This kind of thing is very difficult to do today when most pages receive only few seconds of users time.

    Great job!

  25. Virtual Real Estate says

    Hi Andy, that was a great article about how to optimize a WordPress blog for competitive niches! It definitely was a long one, but sure as ‘peep’ wasn’t boring ;)

    Always nice to learn new things about seo. Great stuff!

    Thanks for sharing that with us :)

    I also would’ve loved to ask you a question, but to be honest, I can’t think of one at the moment… :P

    One the other hand, I do would like to share something with you…

    You see, I recently wrote a review on my blog about WP SEO Sniper, which is a seo tool for your WordPress blogs that will help you to optimize it for better search engine results, the easy way…


    Robert Mollers

  26. Civita says

    Thanks for that great post. I am glad I found your blog. I just subscribed and I am hoping to be able to put a lot of your advice into action soon.

    Thanks again,

  27. SEO Expert says

    Crazy detailed post and killer screen shots! Kudos. I am printing this out to help explain SEO to some people I work with. Very elegant, especially the colored panels and the web, internal link structure diagrams.

  28. estetik says

    Hi Andy, that was a great article about how to optimize a WordPress blog for competitive niches! It definitely was a long one, but sure as ‘peep’ wasn’t boring ;)

    Always nice to learn new things about seo. Great stuff!

    Thanks for sharing that with us :)

    I also would’ve loved to ask you a question, but to be honest, I can’t think of one at the moment… :P

    One the other hand, I do would like to share something with you…

    You see, I recently wrote a review on my blog about WP SEO Sniper, which is a seo tool for your WordPress blogs that will help you to optimize it for better search engine results, the easy way…


  29. says

    Fantastic! I have always just left my blogs to run free with links, now I think I need to do a little bit of work on them.

    Oh well there goes my Sunday!

  30. Mikko2 says

    Still a great post. I have a couple of questions if your not bored with the subject yet…

    1. The sandcastle pic shows one of the links from category to single page as two way. Is this a mistake?

    2. I assume date/author based archives are blocked (robots.txt?) and everything else is index, follow, including tag pages?

    3. What if some posts absolutely need to rank, even if it would cost other content to suffer a bit (I assume this is quite usual for most bloggers). How would this be achieved? Are the posts that need to rank left in as sidewide links?

    4. Have you since tried this structure in practice? I’m curious to hear how this would work, as it has many unusual decisions (like only third level pages (tag pages) using followable links to link back to index).

  31. SEO Pune says

    You’ve made a good point ..Having a key-word related url does not give importance to a particular site. Google and other search engines seem to consider the content as the deciding factor in search engine ranking.

  32. megaresp says

    Wow, I love the depth and the quality of the writing. I've just posted it as a Tweet on my Twitter page.

    Anybody using WordPress has got to see this. And while this is WordPress specific, I think a lot of it applies to any blog, and even web sites in general.

    I wish I'd found this a year ago.


  1. [...] WordPress SEO Masterclass For Competitive Niches Optimization tips, specifically on the linking structure (from Andy Beard) (tags: optimization seo wordpress tips linkstructure templating) [...]

  2. [...] il link suggerito. Non sapete cos’è il pagerank? Ma come? Comunque, uno che si inventa il “Sandcastles With Perimeter Wall” per determinare la conservazione del pagerank all’interno di un blog WordPress, [...]

  3. [...] membership to the paid membership site that Andy Beard, WordPress SEO and Niche Marketer, will launch on Andybeard.eu (eta and value yet to be determined). If the prize [...]

  4. [...] WordPress SEO Masterlass for Competitive Niches – andybeard.eu – This is my favourite of the three, it uses a great case study, and provides some great information on SEO for WordPress. I would say that this is a ultimate guide to WordPress SEO. [...]

  5. WordPress SEO Masterclass For Competitive Niches

    Take a well optimized WordPress blog in a competitive niche, rip it apart, and help maximise its chances of ranking in the SERPs and raking in some cash. This isn’t lame all-in-one optimization plugins, it is totally geeking it out!

  6. [...] WordPress SEO Masterclass – whilst this post needs to be revamped, as many of the topics discussed have now been borrowed, or expressed inaccurately by others, it still stands as one of the most in-depth tutorials on WordPress SEO. It has been linked to by SEO experts, syndicated, and stood the test of time for 2 years… yet it was a paid review, written as a form of consultation. [...]